{"id":10,"date":"2005-11-27T16:06:00","date_gmt":"2005-11-27T16:06:00","guid":{"rendered":"https:\/\/ebizz.wordpress.com\/2005\/11\/27\/benefits-of-corporate-blogs-k-logs\/"},"modified":"2005-11-27T16:06:00","modified_gmt":"2005-11-27T16:06:00","slug":"benefits-of-corporate-blogs-k-logs","status":"publish","type":"post","link":"https:\/\/www.chris-salazar.com\/blog\/benefits-of-corporate-blogs-k-logs\/","title":{"rendered":"Benefits of Corporate Blogs &#038; K-Logs"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/photos1.blogger.com\/blogger\/6610\/1459\/1600\/employeehead.1.gif\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/photos1.blogger.com\/blogger\/6610\/1459\/200\/employeehead.0.jpg?w=697\" align=\"left\" border=\"0\" data-recalc-dims=\"1\" \/><\/a>Blogs have attracted a lot of attention lately and seem to be a new trend in Web. Yes, blogs enable users to collaborate and exchange ideas on an informal basis. Yes, it is easy to use and cost-effective. However, I have wondered if blogging can benefit employees and corporations.<\/p>\n<p><strong>So my Question is&#8230;<\/strong><\/p>\n<h2>How can a corporation benefit from employee and employer blogging?<\/h2>\n<p>To answer this question, I would like to explore the benefits for both the employer and employees\u2026<br \/>\n<strong><br \/>\nEmployer Benefits:<\/strong> <em>\u201cBlogs\u2026\u201d<\/em><\/p>\n<ul>\n<li>Encourage collaboration from corporate management down to the employees<\/li>\n<li>Build a social network within the company to communicate ideas and receive\/provide feedback<\/li>\n<li>Stimulate thought-leadership<\/li>\n<\/ul>\n<p><strong>Employee Benefits:<\/strong><em> \u201cBlogs\u2026\u201d<\/em><\/p>\n<ul>\n<li>Provide a \u201cbottom-up\u201d structure which motivates employees to share and communicate their ideas in an informal space that is comfortable<\/li>\n<li>Give employees ownership of their thoughts and in some cases pride<\/li>\n<li>Illustrate a willingness to learn<\/li>\n<li>Are very easy to use<\/li>\n<\/ul>\n<p>Although an internal blog has several benefits, we must keep in mind that a \u201cblog policy\u201d must be put in place to help manage the information that is shared throughout the network. In another blog, I will research the components of a blog policy, but let\u2019s assume for the sake of argument that an adequate blog policy is put in place.<\/p>\n<p>Now that we have established the benefits of blogging, we need to explore the benefits of an internal (and sometimes external) corporate blog. However, I believe an internal blog is most beneficial from the employee standpoint to initiate both thought leadership and ownership.<\/p>\n<p><strong>Benefits of an Internal Blog:<\/strong><\/p>\n<ul>\n<li>Very easy to use (just like sending an email)<\/li>\n<li>Cost-effective<\/li>\n<li>Can use different blogs for different departments in a corporation<\/li>\n<li>Includes vital information for ALL employees including:\n<ul>\n<li>Upcoming projects and timelines<\/li>\n<li>Brainstorming of business strategies<\/li>\n<li>Feedback of current and proposed strategies<\/li>\n<li>News about the corporation and each department<\/li>\n<li>Includes thoughts from the CEO, or a link to the CEO&#8217;s Blog<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr \/>\n<p> In addition, to a traditional blog that can be used, I have come across a new form of a blog called \u201cK-Log,\u201d which is a Knowledge Management Blog. The K-Log further encourages both the teaching and sharing of knowledge. Although I am not an expert, I will still include the benefits of a K-Log.<strong>Benefits of a K-Log:<\/strong><\/p>\n<ul>\n<li>User interfaces:\n<ul>\n<li>Email System (post emails to blog)<\/li>\n<li>Desktop Media (post files\/objects\/images to blog)<\/li>\n<li>Bookmarks (post links to blog)<\/li>\n<\/ul>\n<\/li>\n<li>Manage information through RSS feeds<\/li>\n<li>Archive and capture important information and knowledge in the intranet<\/li>\n<li>Once again, stimulate thought-leadership and ownership<\/li>\n<\/ul>\n<hr \/>\n<p> <em>Below are links that offer additional information regarding Corporate Blogging:<\/em><\/p>\n<ol>\n<li><a href=\"http:\/\/www.tractionsoftware.com\/\">Traction Software<\/a><\/li>\n<li><a href=\"http:\/\/www.iupload.com\/\">iUpload<\/a><\/li>\n<li><a href=\"http:\/\/www.suw.org.uk\/files\/Dark_Blogs_01_European_Pharma_Group.pdf\">Case Study: European Pharmaceutical Group<\/a><\/li>\n<li><a href=\"http:\/\/www.llrx.com\/features\/establishingablog.pdf\">Establishing a Blog on Your Organization\u2019s Intranet<\/a><\/li>\n<li><a href=\"http:\/\/www.llrx.com\/features\/internalblogs.htm\">Internal Blogs \u2013 Are They So Different from External Blogs?<\/a><\/li>\n<\/ol>\n<hr \/>\n<p><strong>My conclusions:<\/strong><\/p>\n<ul>\n<li>Corporate blogs encourage collaboration and communication of ideas throughout the corporation<\/li>\n<li>Corporate blogs create a social network amongst ALL employees<\/li>\n<li>Corporate blog provide an informal space for employees to exchange ideas and take pride in their thoughts<\/li>\n<li>Corporate blogs stimulate thought-leadership<\/li>\n<li>Corporate blogs are an effective mechanism for keeping employees updated with news, projects, strategies, and ideas<\/li>\n<\/ul>\n<p><em>So what do YOU think? Do you agree with my conclusions? I encourage ALL to communicate their ideas&#8230;let me know what you think!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blogs have attracted a lot of attention lately and seem to be a new trend in Web. Yes, blogs enable users to collaborate and exchange ideas on an informal basis. Yes, it is easy to use and cost-effective. However, I have wondered if blogging can benefit employees and corporations. So my Question is&#8230; How can [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[5,18],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Benefits of Corporate Blogs &amp; K-Logs - Connecting Marketing Strategy and Digital Innovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chris-salazar.com\/blog\/benefits-of-corporate-blogs-k-logs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benefits of Corporate Blogs &amp; K-Logs - Connecting Marketing Strategy and Digital Innovation\" \/>\n<meta property=\"og:description\" content=\"Blogs have attracted a lot of attention lately and seem to be a new trend in Web. 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What Do They Offer?","author":"Chris Salazar","date":"21 March, 2013","format":false,"excerpt":"All of the 100 Best Companies to Work For have similar offerings that make them appealing to current and prospective employees. \u00a0Not everyone can offer the crazy perks of Google and Facebook, but most companies can offer the bare minimum. \u00a0Employees are looking for a wide-range of company characteristics that\u2026","rel":"","context":"In &quot;Business Best Practices &amp; How To&quot;","block_context":{"text":"Business Best Practices &amp; How To","link":"https:\/\/www.chris-salazar.com\/blog\/category\/business-best-practices\/"},"img":{"alt_text":"Best Companies To Work For \u00e2\u0080\u0093 What Do They Offer To Employees","src":"https:\/\/i0.wp.com\/chris-salazar.com\/blog\/wp-content\/uploads\/2013\/03\/hitachi_data_systems_chris_salazar.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/chris-salazar.com\/blog\/wp-content\/uploads\/2013\/03\/hitachi_data_systems_chris_salazar.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/chris-salazar.com\/blog\/wp-content\/uploads\/2013\/03\/hitachi_data_systems_chris_salazar.png?resize=525%2C300 1.5x"},"classes":[]},{"id":137,"url":"https:\/\/www.chris-salazar.com\/blog\/building-an-online-community-tool-1-blog-part-2\/","url_meta":{"origin":10,"position":1},"title":"Building An Online Community (Tool #1: Blog) (Part 2)","author":"Chris Salazar","date":"10 January, 2008","format":false,"excerpt":"I've previously talked about the basics for building an online community starting with corporate blogs. This is great for building a foundation, but each online community must have an underlying strategy to keep it living. Strategic planning is vital in ensuring online community goals are met and evolving. Here's my\u2026","rel":"","context":"In &quot;Business Best Practices &amp; How To&quot;","block_context":{"text":"Business Best Practices &amp; How To","link":"https:\/\/www.chris-salazar.com\/blog\/category\/business-best-practices\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13,"url":"https:\/\/www.chris-salazar.com\/blog\/the-blogosphere-and-your-company\/","url_meta":{"origin":10,"position":2},"title":"The Blogosphere and YOUR company","author":"Chris Salazar","date":"7 January, 2006","format":false,"excerpt":"Lately I\u2019ve been thinking about if corporate blogging is for everyone? In fact, a recent article by the Harvard Business School talks about this exact point in Does Your Company Belong in the Blogosphere?. Here are the key takeaways (taken directly from the article): *Influence the public \u201cconversation\u201d about your\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":45,"url":"https:\/\/www.chris-salazar.com\/blog\/should-your-boss-ban-you-from-blogging\/","url_meta":{"origin":10,"position":3},"title":"Should your boss ban you from blogging?","author":"Chris Salazar","date":"8 May, 2006","format":false,"excerpt":"Blogging has opened up another world for us and it is expected that some people will try to put provisions on blogging.\u00a0 Yet, how much is too much? 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