{"id":1067,"date":"2011-04-22T22:43:26","date_gmt":"2011-04-22T22:43:26","guid":{"rendered":"http:\/\/ebizz.wordpress.com\/?p=1067"},"modified":"2012-04-16T22:35:22","modified_gmt":"2012-04-16T22:35:22","slug":"empire-avenue-invest-in-your-social-brand","status":"publish","type":"post","link":"https:\/\/www.chris-salazar.com\/blog\/empire-avenue-invest-in-your-social-brand\/","title":{"rendered":"Empire Avenue ~ Invest in YOUR social brand"},"content":{"rendered":"<p><a href=\"http:\/\/www.empireavenue.com\/csalazar\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1068\" data-permalink=\"https:\/\/www.chris-salazar.com\/blog\/empire-avenue-invest-in-your-social-brand\/screenhunter_03-apr-22-15-31\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2011\/04\/screenhunter_03-apr-22-15-31.jpg?fit=575%2C270&amp;ssl=1\" data-orig-size=\"575,270\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"CSALAZAR &#8211; EA\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2011\/04\/screenhunter_03-apr-22-15-31.jpg?fit=300%2C141&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2011\/04\/screenhunter_03-apr-22-15-31.jpg?fit=575%2C270&amp;ssl=1\" class=\"alignleft size-medium wp-image-1068\" title=\"CSALAZAR - EA\" src=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2011\/04\/screenhunter_03-apr-22-15-31.jpg?resize=300%2C140\" alt=\"\" width=\"300\" height=\"140\" srcset=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2011\/04\/screenhunter_03-apr-22-15-31.jpg?w=575&amp;ssl=1 575w, https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2011\/04\/screenhunter_03-apr-22-15-31.jpg?resize=300%2C141&amp;ssl=1 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/a>\u00a0\u00a0 I started Empire Avenue a few days ago and I have to say its pretty addicting.\u00a0 I even bought an iphone app for it (I rarely buy stuff through the app store).\u00a0 EA seems intriguing b\/c it combines all mediums of the social experience into one platform.\u00a0 Want a dashboard? You got it!<\/p>\n<p>EA calculates your social worth based on several different factors, but takes most into account your twitter, facebook and linkedin feeds.\u00a0 Its fast and easy to create an account&#8230;but getting people to invest in you is the hard part.<\/p>\n<p>Fortunately, I&#8217;ve been able to engage in this and I see a lot of room for improvement.\u00a0 Here are my quick notes on what I see happening:<\/p>\n<ol>\n<li>Enhanced\/Rich Relationship Building &#8211; mentioned by several &#8220;investors&#8221; in EA, this tool provides us with a chance to build closer relationships with an even broader audience that perhaps we could not get with twitter or facebook.\u00a0 This key to making it work&#8230;collaborating, building relationships and improving your own personal brand are key<\/li>\n<li>Known brands (Intel) joining the space &#8211; more and more brands will be joining as this hits to a broader audience, but will this dilute the value of the tool?<\/li>\n<li>Social superstars making a splash &#8211; the trend is the bigger social marketers are setting a path for the rest to follow.\u00a0 Where they invest, others follow.\u00a0 This helps the big guys I suppose, but the &#8220;little&#8221; people need to find a way to set themselves aside<\/li>\n<\/ol>\n<p>Several opportunities for EA to continue to make a splash.\u00a0 Perhaps further integration with Yelp, Google and even Foursquare?<\/p>\n<p>As you venture off into EA, invest in my brand worth&#8230;I&#8217;m an upside investment as I&#8217;ll only be increasing in value the more and more people are on this:\u00a0 <a href=\"http:\/\/www.empireavenue.com\/csalazar\">http:\/\/www.empireavenue.com\/csalazar<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0\u00a0 I started Empire Avenue a few days ago and I have to say its pretty addicting.\u00a0 I even bought an iphone app for it (I rarely buy stuff through the app store).\u00a0 EA seems intriguing b\/c it combines all mediums of the social experience into one platform.\u00a0 Want a dashboard? You got it! EA [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[5,19],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Empire Avenue ~ Invest in YOUR social brand - Connecting Marketing Strategy and Digital Innovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chris-salazar.com\/blog\/empire-avenue-invest-in-your-social-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Empire Avenue ~ Invest in YOUR social brand - Connecting Marketing Strategy and Digital Innovation\" \/>\n<meta property=\"og:description\" content=\"\u00a0\u00a0 I started Empire Avenue a few days ago and I have to say its pretty addicting.\u00a0 I even bought an iphone app for it (I rarely buy stuff through the app store).\u00a0 EA seems intriguing b\/c it combines all mediums of the social experience into one platform.\u00a0 Want a dashboard? 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Gets a Face Lift &#8211; ALL NEW VIEW","author":"Chris Salazar","date":"17 May, 2011","format":false,"excerpt":"Empire Avenue, introduced to me by Jeremiah, has become a never-ending pursuit of brand awareness for \"myself\" (see my initial thoughts here). \u00a0I consider my online social identity (whether it be my last name, first name or both) to be my brand. \u00a0A brand that I care about, promote and\u2026","rel":"","context":"In &quot;Brand Strategy&quot;","block_context":{"text":"Brand Strategy","link":"https:\/\/www.chris-salazar.com\/blog\/category\/brand-strategy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2011\/05\/emp.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1087,"url":"https:\/\/www.chris-salazar.com\/blog\/twitter-buys-tweetdeck-for-40-50-million-your-social-world\/","url_meta":{"origin":1067,"position":1},"title":"Twitter Buys Tweetdeck for 40-50$ Million &#8211; &#8220;Your Social World&#8221;","author":"Chris Salazar","date":"4 May, 2011","format":false,"excerpt":"Ah ha, a defensive move\u00a0 for Twitter and its a good move.\u00a0 Tweetdeck made several acquisitions to challenge twitter's mobile app as the \"preferred.\"\u00a0 This is great for all mobile users b\/c it means 1) Twitter is here to stay and 2) They're investing in us (the users). 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Think about how business in general has evolved--several hundreds of years ago, it was the job of the engineers\/managers to decide what is made. Slowly, the \"market\" decided how businesses work. But that's not enough. Within every\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":128,"url":"https:\/\/www.chris-salazar.com\/blog\/2008-predictions-for-social-media\/","url_meta":{"origin":1067,"position":5},"title":"2008 Predictions for Social Media","author":"Chris Salazar","date":"28 December, 2007","format":false,"excerpt":"I've got and I've found it...rather I've found the person who have surpassed me by a great deal! Someone who is my age and has already done so much with social media in both his personal and professional life...Dan Schawbel.\u00a0 His main focus is BRAND...and he recently gave his predictions\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts\/1067"}],"collection":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/comments?post=1067"}],"version-history":[{"count":0,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts\/1067\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/media?parent=1067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/categories?post=1067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/tags?post=1067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}