{"id":108,"date":"2007-07-23T20:42:21","date_gmt":"2007-07-23T20:42:21","guid":{"rendered":"http:\/\/ebizz.wordpress.com\/2007\/07\/23\/social-medias-impact-on-the-top-25-brands\/"},"modified":"2007-07-23T20:42:21","modified_gmt":"2007-07-23T20:42:21","slug":"social-medias-impact-on-the-top-25-brands","status":"publish","type":"post","link":"https:\/\/www.chris-salazar.com\/blog\/social-medias-impact-on-the-top-25-brands\/","title":{"rendered":"Social Media’s IMPACT on the TOP 25 Brands"},"content":{"rendered":"

Social Media has taken the world by storm, especially with the myspace and facebook phenomenons. But these are companies that were made to thrive in Social Media. Knowing this, how have the traditional companies (who’ve been around for years) been impacted? What’s their future in social media?<\/p>\n

The graph below illustrates how often each brand is “mentioned” in some of the top social mediums…<\/p>\n

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(source)<\/a><\/p>\n

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Of course, Google, Yahoo, Apple and Microsoft are really no surprise. These brands are predominately mentioned in the blogosphere and on delicious. Yet, what’s most surprising? What’s most notable? Here’s my take:<\/p>\n

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Canon: <\/strong>YouTube drives most of the conversation for Canon, which is expected with around 42,000 search results<\/a>. Although most of these are irrelevant, new product demos like this one<\/a>, instructional videos<\/a>, and canon interviews<\/a>, really benefit the Canon’s brand. From brand awareness to bad press, users utilize YouTube to 1) show off their new camera, 2) give advice to others on how to take care of a camera, 3) or general talk about overall experiences.<\/p>\n

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What should Canon do? It’s definitely been noted that Canon can thrive in the blogosphere by using social media to their benefit (other users have already started: canon blog<\/a>, user#1 blog<\/a>, and user#2 blog<\/a>). But, where’s Canon’s corporate blog?<\/p>\n

A corporate blog will help Canon:<\/p>\n

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