{"id":1109,"date":"2011-05-09T18:07:19","date_gmt":"2011-05-09T18:07:19","guid":{"rendered":"http:\/\/ebizz.wordpress.com\/?p=1109"},"modified":"2012-04-16T22:35:21","modified_gmt":"2012-04-16T22:35:21","slug":"is-apple-really-the-most-valuable-brand","status":"publish","type":"post","link":"https:\/\/www.chris-salazar.com\/blog\/is-apple-really-the-most-valuable-brand\/","title":{"rendered":"Is Apple REALLY The Most Valuable Brand?"},"content":{"rendered":"

Recent news<\/a> has been surfaced that Apple has overtook Google<\/a> and being the most valuable brand (Apple’s value is $153 Billion<\/a>…wow!). \u00a0As expected, there are many skeptics<\/a>, but overall is Apple the most valuable brand?<\/p>\n

Its definitely a difficult decision b\/c the idea of being valuable to me probably is different to you. Princeton defines valuable as<\/p>\n

…having worth or merit or value<\/p><\/blockquote>\n

“Value” is defined as<\/p>\n

…the quality (positive or negative) that renders something desirable or valuable<\/p><\/blockquote>\n

It seems that this award is highly subjective, although, no one can deny that Google and Apple are the top brands in today’s business world. \u00a0For me, value is something that is not a luxury, but a necessity; something that I count on every day.<\/p>\n

More importantly, which brand could I live without? \u00a0Google. \u00a0Yes, I use Google’s search engine daily and even Chrome, but are there substitutes out there? \u00a0Pretty much; they may not be as good, but I can still get by. \u00a0Yahoo!’s search engine is ok and FireFox will get me through the day.<\/p>\n

On the other hand, Apple, can I live without my iPhone or iPod. \u00a0Not a chance. \u00a0I use my phone<\/a> daily for just about anything you can think of. \u00a0I’m not even counting how I depend on it for making phone calls (as I use only 200 minutes a month), but for texting, blogging, taking pictures, listening to music (iPod and Pandora) in my car, and for my day job. \u00a0I highly depend on Apple’s products, which to me brings value.<\/p>\n

No denying Google is a top brand, but #1? No way. \u00a0As Apple continues to be the innovator and change how we use cell phones, they’ll remain on top. \u00a0Google can try<\/a> and get into the “call” industry, but they’ll be one step behind Apple.<\/p>\n","protected":false},"excerpt":{"rendered":"

Recent news has been surfaced that Apple has overtook Google and being the most valuable brand (Apple’s value is $153 Billion…wow!). \u00a0As expected, there are many skeptics, but overall is Apple the most valuable brand? Its definitely a difficult decision b\/c the idea of being valuable to me probably is different to you. Princeton defines […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[6,5],"tags":[25,29,32,36,51,58,60,109],"jetpack_publicize_connections":[],"yoast_head":"\nIs Apple REALLY The Most Valuable Brand? - Connecting Marketing Strategy and Digital Innovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chris-salazar.com\/blog\/is-apple-really-the-most-valuable-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Apple REALLY The Most Valuable Brand? - Connecting Marketing Strategy and Digital Innovation\" \/>\n<meta property=\"og:description\" content=\"Recent news has been surfaced that Apple has overtook Google and being the most valuable brand (Apple’s value is $153 Billion…wow!). \u00a0As expected, there are many skeptics, but overall is Apple the most valuable brand? 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