{"id":1118,"date":"2011-05-11T17:36:57","date_gmt":"2011-05-11T17:36:57","guid":{"rendered":"http:\/\/ebizz.wordpress.com\/?p=1118"},"modified":"2012-04-16T22:37:45","modified_gmt":"2012-04-16T22:37:45","slug":"gagaville-farmville-and-lady-gagas-new-project-gamification","status":"publish","type":"post","link":"https:\/\/www.chris-salazar.com\/blog\/gagaville-farmville-and-lady-gagas-new-project-gamification\/","title":{"rendered":"GagaVille? Farmville and Lady Gaga&#8217;s New Project &#8211; Gamification!"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2011\/05\/screenhunter_04-may-11-10-03.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1119\" data-permalink=\"https:\/\/www.chris-salazar.com\/blog\/gagaville-farmville-and-lady-gagas-new-project-gamification\/screenhunter_04-may-11-10-03\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2011\/05\/screenhunter_04-may-11-10-03.jpg?fit=625%2C493&amp;ssl=1\" data-orig-size=\"625,493\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ScreenHunter_04 May. 11 10.03\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2011\/05\/screenhunter_04-may-11-10-03.jpg?fit=300%2C237&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2011\/05\/screenhunter_04-may-11-10-03.jpg?fit=625%2C493&amp;ssl=1\" class=\"alignleft size-thumbnail wp-image-1119\" title=\"ScreenHunter_04 May. 11 10.03\" src=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2011\/05\/screenhunter_04-may-11-10-03.jpg?resize=150%2C118\" alt=\"\" width=\"150\" height=\"118\" srcset=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2011\/05\/screenhunter_04-may-11-10-03.jpg?w=625&amp;ssl=1 625w, https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2011\/05\/screenhunter_04-may-11-10-03.jpg?resize=300%2C237&amp;ssl=1 300w\" sizes=\"(max-width: 150px) 100vw, 150px\" data-recalc-dims=\"1\" \/><\/a>The new Farmville spin-off will be online soon and guess which music super star is leading the way? \u00a0Lady Gaga&#8230;the new project will be called <a href=\"http:\/\/www.zynga.com\/ladygaga\/\">GagaVille<\/a>. \u00a0The project will be launched next week, but already there is <a href=\"http:\/\/news.google.com\/news\/story?q=gagaville&amp;um=1&amp;ie=UTF-8&amp;ncl=dp13TayaaWSsLhMAMYjvUdTLkxKZM&amp;hl=en&amp;ei=h7fKTdCcMMT40gHx0v3PBw&amp;sa=X&amp;oi=news_result&amp;ct=more-results&amp;resnum=1&amp;ved=0CCAQqgIwAA\">so much buzz<\/a> around this.<\/p>\n<p>GagaVille will feature <a href=\"http:\/\/mashable.com\/2011\/05\/10\/zynga-gaga-gagaville\/\">unicorns, crystals<\/a> and of course Lady Gaga&#8217;s music. \u00a0GagaVille users will get exclusive snippets of Lady Gaga&#8217;s new album and even free downloads in certain stages of the game. \u00a0Is this the new direction of music artists? \u00a0Not entirely sure, but this experiment will sure be either a hit or bust. \u00a0Some will like this idea and some will hate it, but any press is good press right? \u00a0Either way, Gaga&#8217;s brand awareness will sky rocket. \u00a0Its a sweet setup for her and her team.<\/p>\n<p>This is a clear example of <a href=\"http:\/\/en.wikipedia.org\/wiki\/Gamification\">gamification<\/a>\u00a0used in the celeb world to create a game out of Lady Gaga&#8217;s real life. \u00a0This game will bring in real objects (music snippets) and challenge users to achieve certain levels in the game to find out more clues about an upcoming album, tour or collaboration.<\/p>\n<p>Almost 2 years ago, I tweeted to <a href=\"http:\/\/www.badboyonline.com\/\">Bad Boy Entertainment<\/a>\u00a0telling <a href=\"http:\/\/twitter.com\/#!\/IAMDIDDY\">Diddy<\/a> to create such a game based around &#8220;<a href=\"http:\/\/www.diddydirtymoney.com\/splash\/\">Last Train to Paris<\/a>,&#8221; but no response. \u00a0Maybe it wasn&#8217;t the right timing, but what if they would have listened to my innocent tweets? \u00a0\ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new Farmville spin-off will be online soon and guess which music super star is leading the way? \u00a0Lady Gaga&#8230;the new project will be called GagaVille. \u00a0The project will be launched next week, but already there is so much buzz around this. GagaVille will feature unicorns, crystals and of course Lady Gaga&#8217;s music. \u00a0GagaVille users [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[6,7,5,9],"tags":[28,41,176,47,48,49,65,66,117],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GagaVille? 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