Today’s life of constant give and take redefines the “user\/consumer” role in business. Think about how business in general has evolved–several hundreds of years ago, it was the job of the engineers\/managers to decide what is made. Slowly, the “market” decided how businesses work. But that’s not enough. Within every market, there’s individual micro-communities with very unique needs.<\/p>\n
Fast forward to the “user-generated media” era of today. The keyword word here is “user” …we’re users create media. This means we’re in charge of what we see, do, and have. In a way, the market is for the people and run by the people; which is the beauty of social media.<\/p>\n
However, we’re moving past this idea quickly. B\/c not only are we just created or generating media, but we are consuming it at an increasing rate. From blogs to podcasts to vlogs we are consuming tons of content each day. No longer do we just use data, we consume, learn, store, and express ideas. It’s important how the roles are shifting here and businesses must take note of this.<\/p>\n
The life of a consumer:<\/strong><\/p>\n There are several other components that drive the lives of consumers and as technology moves forward so will the tools. For now, its important to understand why this is so important.<\/p>\n Consumers are engaging with their peers, neighborhoods, and the world. <\/strong>Before social media, we only had school, work, and clubs to engage with others locally. But, the conversation has moved globally now.<\/p>\n Although, how can we measure the effectiveness of these tools? Here’s what I think:<\/p>\n I’m positive measuring the effectiveness of a community marketing program will always be difficult.\u00a0 But, hey, at least it gives us something to talk about.\u00a0 I’m curious as to what other strategies are for measuring if your community program is engaging enough?<\/p>\n","protected":false},"excerpt":{"rendered":" Today’s life of constant give and take redefines the “user\/consumer” role in business. Think about how business in general has evolved–several hundreds of years ago, it was the job of the engineers\/managers to decide what is made. Slowly, the “market” decided how businesses work. But that’s not enough. Within every market, there’s individual micro-communities with […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[5,18],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\n\n
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