{"id":1144,"date":"2011-05-13T17:01:01","date_gmt":"2011-05-13T17:01:01","guid":{"rendered":"http:\/\/ebizz.wordpress.com\/?p=1144"},"modified":"2012-04-16T22:37:44","modified_gmt":"2012-04-16T22:37:44","slug":"advice-playstation-network-psn-outage-struggles-with-retail","status":"publish","type":"post","link":"https:\/\/www.chris-salazar.com\/blog\/advice-playstation-network-psn-outage-struggles-with-retail\/","title":{"rendered":"ADVICE: PlayStation Network (PSN) Outage Causing Struggles With Retail"},"content":{"rendered":"

\"\"<\/a>A few days ago, I talked about users backlash with the PlayStation Network<\/a>\u00a0 and it looks like the predictions were right. \u00a0The month long outage is affecting retail sales and its not a good thing! \u00a0The top problem? \u00a0Users are beginning to trade<\/a> in their PlayStations for Xbox 360s. \u00a0If I’m Microsoft, this couldn’t come at a better time, especially with their recent venture with Skype<\/a>.<\/p>\n

PS3’s network has been down for a variety of reasons and rightfully so. \u00a0But should the network be down for this long of a time? \u00a0Yes, I agree they must bring down the network to repair security holes, but is a month really the best option? \u00a0Perhaps they were trying to send a message to users that the more hackers try to get their hands on the PS3 the more Sony will fight back? \u00a0Probably, but its backlashed big time.<\/p>\n

Here are some of the top problems Sony is facing now:<\/p>\n

    \n
  1. Just two weeks into May, some retailers are already seeing an increase in trade-ins for Xbox (some retails are experiencing 200% increases)<\/li>\n
  2. Retails already had a trend of PS3 users trading in their consoles for cash (as is expected in tough economical times), but now they have a second problem. \u00a0They’re losing consoles in two different ways<\/li>\n
  3. PSN point cards and pre-orders for consoles are dropping significantly<\/li>\n
  4. Black Ops and Modern Warfare users are the main users switching consoles – hint: Sony use this data to figure out how to get those users back and to reward users that have stayed<\/strong><\/li>\n
  5. PS3 game pre-orders have been canceled all together OR switched to xBox titles<\/li>\n<\/ol>\n

    Sony is losing market shares, big or small, users are moving from one console to another. \u00a0Sure one can argue they aren’t loyal customers, but either way Sony has unhappy customers. \u00a0They need to bring the system back up and come back with a bang!<\/p>\n

    Sony needs to:<\/p>\n