{"id":1168,"date":"2011-05-23T18:20:20","date_gmt":"2011-05-23T18:20:20","guid":{"rendered":"http:\/\/ebizz.wordpress.com\/?p=1168"},"modified":"2012-04-16T22:37:44","modified_gmt":"2012-04-16T22:37:44","slug":"toyota-friend-new-social-network-for-toyota-owners","status":"publish","type":"post","link":"https:\/\/www.chris-salazar.com\/blog\/toyota-friend-new-social-network-for-toyota-owners\/","title":{"rendered":"Toyota Friend &#8211; New Social Network for Toyota Owners"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2011\/05\/bitmap-copy-450x450.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1169\" data-permalink=\"https:\/\/www.chris-salazar.com\/blog\/toyota-friend-new-social-network-for-toyota-owners\/bitmap-copy-450x450\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2011\/05\/bitmap-copy-450x450.jpg?fit=450%2C450&amp;ssl=1\" data-orig-size=\"450,450\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"bitmap-copy-450&#215;450\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2011\/05\/bitmap-copy-450x450.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2011\/05\/bitmap-copy-450x450.jpg?fit=450%2C450&amp;ssl=1\" class=\"size-medium wp-image-1169 alignleft\" title=\"bitmap-copy-450x450\" src=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2011\/05\/bitmap-copy-450x450.jpg?resize=210%2C210\" alt=\"\" width=\"210\" height=\"210\" srcset=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2011\/05\/bitmap-copy-450x450.jpg?resize=450%2C450&amp;ssl=1 450w, https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2011\/05\/bitmap-copy-450x450.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2011\/05\/bitmap-copy-450x450.jpg?resize=300%2C300&amp;ssl=1 300w\" sizes=\"(max-width: 210px) 100vw, 210px\" data-recalc-dims=\"1\" \/><\/a>Social business is hitting all industries and making an impact on how we communicate online.\u00a0 Toyota is the latest auto company to dive into social media and put some real investment in their customers.\u00a0 Toyota Friend is <a href=\"http:\/\/mashable.com\/2011\/05\/23\/toyota-friend-social-network\/\">a new social networ<\/a>k that will come equipped with new Toyota cars, starting with the company&#8217;s next battery operated and plug-in hybrid car.\u00a0 Toyota is figuring out how to keep their customers happy, lets hope other auto companies join in too.<\/p>\n<p>Online there is a car forum\/club for just about any model out there.\u00a0 Toyota is thinking ahead and is trying to take advantage of the opportunity here.\u00a0 If car owners visit forums, blogs and other tools for information and help on their cars, why not bring the social experience to customers?\u00a0 Clearly, they know the benefits of social media.\u00a0 Here are my thoughts:<\/p>\n<ul>\n<li><span style=\"text-decoration:underline;\"><strong>Stickyness<\/strong><\/span> &#8211; keep customers on your site, talking about your products and driving your cars.\u00a0 The more auto companies strive to keep a relationship with their customers after the purchase, the better chances of increasing brand loyalty.<\/li>\n<li><strong><span style=\"text-decoration:underline;\">&#8220;Push&#8221; Information to Customers<\/span><\/strong> &#8211; the idea of the social network is to allow customers to continuously receive updated information on their car including: recalls, service info, dealer alerts, etc.\u00a0 Instead of making customers search for all of this content, it will be provided to them automatically.<\/li>\n<li><strong><span style=\"text-decoration:underline;\">Increasing Brand Loyalty<\/span><\/strong> &#8211; brand loyalty in the auto business is a tricky subject.\u00a0 Several different factors come into play b\/c every year theres always a new model, brand, or feature that intrigues buyers.\u00a0 But, if I know that when I purchase a Toyota car I will be taken care of as long as I own the car, I might be more inclined to make a purchase.\u00a0 Buying a car can be scary, but owning the car for the next 5 years can be worse.<\/li>\n<\/ul>\n<p>Toyota is using Salesforce.com&#8217;s Chatter to create this unique experience and it should pay off.\u00a0 The investment will be worthwhile and at the very least it will keep customers happy.\u00a0 As users start to communicate with each other, Toyota may be able to learn from its customers on how to make the next best car, what the typical problems are in a car and what customers like the most about their cars &#8212; this is the data every company needs to make better products.\u00a0 This in itself makes the investment well worth it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social business is hitting all industries and making an impact on how we communicate online.\u00a0 Toyota is the latest auto company to dive into social media and put some real investment in their customers.\u00a0 Toyota Friend is a new social network that will come equipped with new Toyota cars, starting with the company&#8217;s next battery [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[6,5,18,19],"tags":[27,30,31,35,176,88,91,93,102,103],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Toyota Friend - New Social Network for Toyota Owners - Connecting Marketing Strategy and Digital Innovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chris-salazar.com\/blog\/toyota-friend-new-social-network-for-toyota-owners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toyota Friend - New Social Network for Toyota Owners - Connecting Marketing Strategy and Digital Innovation\" \/>\n<meta property=\"og:description\" content=\"Social business is hitting all industries and making an impact on how we communicate online.\u00a0 Toyota is the latest auto company to dive into social media and put some real investment in their customers.\u00a0 Toyota Friend is a new social network that will come equipped with new Toyota cars, starting with the company&#8217;s next battery [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.chris-salazar.com\/blog\/toyota-friend-new-social-network-for-toyota-owners\/\" \/>\n<meta property=\"og:site_name\" content=\"Connecting Marketing Strategy and Digital Innovation\" \/>\n<meta property=\"article:published_time\" content=\"2011-05-23T18:20:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-04-16T22:37:44+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2011\/05\/bitmap-copy-450x450.jpg?w=300\" \/>\n<meta name=\"author\" content=\"Chris Salazar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@chris_salazar\" \/>\n<meta name=\"twitter:site\" content=\"@chris_salazar\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Salazar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/toyota-friend-new-social-network-for-toyota-owners\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/toyota-friend-new-social-network-for-toyota-owners\/\"},\"author\":{\"name\":\"Chris Salazar\",\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/399ac19578e4bb3af204253c0834ea6f\"},\"headline\":\"Toyota Friend &#8211; 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Strategic planning is vital in ensuring online community goals are met and evolving. Here's my\u2026","rel":"","context":"In &quot;Business Best Practices &amp; How To&quot;","block_context":{"text":"Business Best Practices &amp; How To","link":"https:\/\/www.chris-salazar.com\/blog\/category\/business-best-practices\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1079,"url":"https:\/\/www.chris-salazar.com\/blog\/wine-industry-social-marketing\/","url_meta":{"origin":1168,"position":4},"title":"Wine Industry &#038; Social Marketing","author":"Chris Salazar","date":"30 April, 2011","format":false,"excerpt":"Traveled to Paso Robles Wine Country today in CA and couldn't help but notice the lack of social media use. Why? Not too sure since most social tools are free and who doesn't want WOM marketing? One winery is Justin Winery; see screenshot below of tasting room They listed the\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9,"url":"https:\/\/www.chris-salazar.com\/blog\/community-marketing-blogs\/","url_meta":{"origin":1168,"position":5},"title":"Community Marketing: Blogs","author":"Chris Salazar","date":"17 November, 2005","format":false,"excerpt":"Our world is evolving, especially as the Web continues to expand. More companies now adapt their marketing strategies to include the Web as it is cheaper, faster, and easier. The evolution of online marketing has been drastically changing from simple text websites, to graphical interfaces, interactive media, and now to\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts\/1168"}],"collection":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/comments?post=1168"}],"version-history":[{"count":0,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts\/1168\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/media?parent=1168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/categories?post=1168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/tags?post=1168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}