{"id":117,"date":"2007-12-01T21:18:37","date_gmt":"2007-12-01T21:18:37","guid":{"rendered":"http:\/\/ebizz.wordpress.com\/2007\/09\/22\/how-to-sell-social-media-to-your-boss\/"},"modified":"2012-04-16T22:35:23","modified_gmt":"2012-04-16T22:35:23","slug":"how-to-sell-social-media-to-your-boss","status":"publish","type":"post","link":"https:\/\/www.chris-salazar.com\/blog\/how-to-sell-social-media-to-your-boss\/","title":{"rendered":"How to sell social media to your boss"},"content":{"rendered":"<p>Many of us understand and realize that social media is powerful for individuals and businesses.  However, there&#8217;s a vast majority out there who either disagree or are too old fashioned.  Unless you work for a young company, those people are probably your boss.So, I want to start my own community marketing program at my company&#8230;how do I do it?  Fortunately, I was privileged to follow under the footsteps of <a href=\"http:\/\/web-strategist.com\">Jeremiah<\/a>, who introduced social media to HDS;  we have <a href=\"http:\/\/forums.hds.com\" target=\"_blank\">forums<\/a>, a <a href=\"http:\/\/storagebloggers.pbwiki.com\/Data%20Storage%20Bloggers\" target=\"_blank\">wiki<\/a>, and a <a href=\"http:\/\/blogs.hds.com\/claus\" target=\"_blank\">few<\/a> <a href=\"http:\/\/blogs.hds.com\/hu\" target=\"_blank\">bloggers<\/a>.  Yet, it was far from easy&#8230;but I learned from him.<\/p>\n<p>Still its very hard work, so I look up to experts for advice and I came across an <a href=\"http:\/\/rohitbhargava.typepad.com\/weblog\/2007\/08\/how-to-sell-the.html\" target=\"_blank\">interesting article<\/a> that really sums up how to start one.  Only one catch, this article tells how to start one if others in your industry are catching on too&#8230;nonetheless, i cant argue with his findings.<\/p>\n<p><i>I started off this blog with the intention to summarize someone&#8217;s thoughts, but instead I&#8217;m pushing myself&#8230;I&#8217;ll give you my advice from what Ive learned.<\/i><\/p>\n<p>Here goes&#8230;<\/p>\n<blockquote><p>&#8220;In order to sell social media to your boss you must&#8230;&#8221;<\/p><\/blockquote>\n<h2>CREATE A NEED<\/h2>\n<p>Bosses are busy people&#8230;in and out of meetings and\/or working on bigger\/better things; which is they have no time to waste on worthless projects.  So&#8230;make social media a NEED, not a want.  Make him\/her say &#8220;We need to have blogs.&#8221;  Social media is a utility that every company should and needs to somehow get their hands on.<\/p>\n<p>Sounds easy right?  But, how do you create this need?  Here&#8217;s a few ways:<\/p>\n<ul>\n<li><b>Show ROI and Success with SEO<\/b>&#8211;  One word:  proactive.  The success of the social media program is in your hands; if you&#8217;re not proactive, you will not be able to see ROI.  I read about <a href=\"http:\/\/www.web-strategist.com\/blog\/2007\/06\/07\/web-strategy-how-to-measure-your-social-media-program\/\" target=\"_blank\">how to show to your bosses that this \u2018new media\u2019 program is worth it\u2019s weight<\/a>, but its missing one important aspect&#8230;SEO\n<ul>\n<li><b>SEO <\/b>&#8211; Search Engine Optimization is something that every company <u>should<\/u> be worried about, yet are they?  Whether or not its in your scope, SEO <u>can<\/u> be accomplished by social media (forums, blogs, wikis, etc).  Smart and active blogs have the ability to:  come up early in search engines, produce incoming\/outgoing links, and store a collection of thoughts and information.  <i>All of this helps SEO tremendously.<\/i>\n<ul>\n<li><b>Example<\/b> <b>#1<\/b>:  Everyone knows about the whole DELL SUPPORT finding.  When you search &#8220;<a href=\"http:\/\/www.google.com\/search?hl=en&amp;q=dell+support&amp;btnG=Google+Search\" target=\"_blank\">Dell Support<\/a>&#8221; in Google, scroll down, what do you see on the <i>first page<\/i>? &#8230;a link to Jeremy Zawodny&#8217;s post:  <a href=\"http:\/\/jeremy.zawodny.com\/blog\/archives\/006009.html\" target=\"_blank\">What the F*** is with Dell Technical Support?<\/a><\/li>\n<li>Enough said, this shows the power of blogging, especially with SEO.  (I think before it came up a lot sooner, maybe 3rd or 4th in the search results).  How much did it cost?  NOTHING, FREE.<\/li>\n<\/ul>\n<\/li>\n<li><b>How much WORK does it take? <\/b>&#8211; Aside from initially setting up the blog, which could take 5-8 hours total for branding, back-end work, etc&#8230;it depends on your strategy (which could range from 2-10 hours per week).  I recommend blogging 3 times a week to keep your audience interested and subscribed.\n<ul>\n<li>Each blog takes 2 hours max, blog 3 times a week, that is <b>6 hours per week<\/b><\/li>\n<li>6 hours per week times 4 weeks = <b>24 hours per month<\/b><\/li>\n<li>This is all the time you need&#8230;if done correctly, your company can use the 24 hours of time to benefit the overall SEO strategy.<\/li>\n<li><b>Example #2:  <\/b>Type in &#8220;storage bloggers&#8221;&#8230;what is the first search result?  The storage wiki (referenced above) that Jeremiah started.  It might have cost something, but definitely not as much as paid search.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><b>Illustrate how your company can benefit from &#8220;human&#8221; contact<\/b> &#8211; one of the most valuable rewards from a community marketing program is the human contact.  10 years ago, this sort of communication was unheard of, but now its part of our life in and out of work.  Human contact sparks relationship marketing and relationships build trust.  Trust in every business activity is very important and difficult to achieve.  Social Media is the hub for open communication and a new way of &#8220;marketing&#8221;\n<ul>\n<li><b>Social Media allows for all types of communication<\/b> &#8211;<b> <\/b>prospects to prospects, prospects to customers, customers to customers.  More importantly, this is all happening in YOUR space&#8230;you can listen and participate openly and freely.<\/li>\n<li><b>Can be used as a sales tool<\/b> &#8211; bloggers should be subject experts and because of this, the sales force can use it to their advantage.<br \/>\n<blockquote><p>&#8220;Our product has XXX and it can be integrated with XXX solution, which is why we are the leaders in our industry.  For more info, you can see XXX blog post on this&#8230;&#8221;<\/p><\/blockquote>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>This list will continue to grow as I learn more about these new mediums.<\/p>\n<p>Also, I&#8217;ve left out some important parts&#8230;but now its your turn!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many of us understand and realize that social media is powerful for individuals and businesses. However, there&#8217;s a vast majority out there who either disagree or are too old fashioned. Unless you work for a young company, those people are probably your boss.So, I want to start my own community marketing program at my company&#8230;how [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4,5],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to sell social media to your boss - Connecting Marketing Strategy and Digital Innovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chris-salazar.com\/blog\/how-to-sell-social-media-to-your-boss\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to sell social media to your boss - Connecting Marketing Strategy and Digital Innovation\" \/>\n<meta property=\"og:description\" content=\"Many of us understand and realize that social media is powerful for individuals and businesses. However, there&#8217;s a vast majority out there who either disagree or are too old fashioned. Unless you work for a young company, those people are probably your boss.So, I want to start my own community marketing program at my company&#8230;how [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.chris-salazar.com\/blog\/how-to-sell-social-media-to-your-boss\/\" \/>\n<meta property=\"og:site_name\" content=\"Connecting Marketing Strategy and Digital Innovation\" \/>\n<meta property=\"article:published_time\" content=\"2007-12-01T21:18:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-04-16T22:35:23+00:00\" \/>\n<meta name=\"author\" content=\"Chris Salazar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@chris_salazar\" \/>\n<meta name=\"twitter:site\" content=\"@chris_salazar\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Salazar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/how-to-sell-social-media-to-your-boss\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/how-to-sell-social-media-to-your-boss\/\"},\"author\":{\"name\":\"Chris Salazar\",\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/399ac19578e4bb3af204253c0834ea6f\"},\"headline\":\"How to sell social media to your boss\",\"datePublished\":\"2007-12-01T21:18:37+00:00\",\"dateModified\":\"2012-04-16T22:35:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/how-to-sell-social-media-to-your-boss\/\"},\"wordCount\":816,\"commentCount\":9,\"publisher\":{\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/3b06d6466218b17dca4bbca623dba534\"},\"articleSection\":[\"Business Best Practices &amp; How To\",\"Digital Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.chris-salazar.com\/blog\/how-to-sell-social-media-to-your-boss\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/how-to-sell-social-media-to-your-boss\/\",\"url\":\"https:\/\/www.chris-salazar.com\/blog\/how-to-sell-social-media-to-your-boss\/\",\"name\":\"How to sell social media to your boss - Connecting Marketing Strategy and Digital Innovation\",\"isPartOf\":{\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#website\"},\"datePublished\":\"2007-12-01T21:18:37+00:00\",\"dateModified\":\"2012-04-16T22:35:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/how-to-sell-social-media-to-your-boss\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.chris-salazar.com\/blog\/how-to-sell-social-media-to-your-boss\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/how-to-sell-social-media-to-your-boss\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.chris-salazar.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to sell social media to your boss\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#website\",\"url\":\"https:\/\/www.chris-salazar.com\/blog\/\",\"name\":\"Connecting Marketing Strategy and Digital Innovation\",\"description\":\"Global Executive Leader\",\"publisher\":{\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/3b06d6466218b17dca4bbca623dba534\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.chris-salazar.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/3b06d6466218b17dca4bbca623dba534\",\"name\":\"Chris Salazar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2020\/03\/chrissalazar.jpeg?fit=200%2C200&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2020\/03\/chrissalazar.jpeg?fit=200%2C200&ssl=1\",\"width\":200,\"height\":200,\"caption\":\"Chris Salazar\"},\"logo\":{\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/399ac19578e4bb3af204253c0834ea6f\",\"name\":\"Chris Salazar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=identicon&r=g\",\"caption\":\"Chris Salazar\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to sell social media to your boss - Connecting Marketing Strategy and Digital Innovation","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.chris-salazar.com\/blog\/how-to-sell-social-media-to-your-boss\/","og_locale":"en_US","og_type":"article","og_title":"How to sell social media to your boss - Connecting Marketing Strategy and Digital Innovation","og_description":"Many of us understand and realize that social media is powerful for individuals and businesses. However, there&#8217;s a vast majority out there who either disagree or are too old fashioned. Unless you work for a young company, those people are probably your boss.So, I want to start my own community marketing program at my company&#8230;how [&hellip;]","og_url":"https:\/\/www.chris-salazar.com\/blog\/how-to-sell-social-media-to-your-boss\/","og_site_name":"Connecting Marketing Strategy and Digital Innovation","article_published_time":"2007-12-01T21:18:37+00:00","article_modified_time":"2012-04-16T22:35:23+00:00","author":"Chris Salazar","twitter_card":"summary_large_image","twitter_creator":"@chris_salazar","twitter_site":"@chris_salazar","twitter_misc":{"Written by":"Chris Salazar","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.chris-salazar.com\/blog\/how-to-sell-social-media-to-your-boss\/#article","isPartOf":{"@id":"https:\/\/www.chris-salazar.com\/blog\/how-to-sell-social-media-to-your-boss\/"},"author":{"name":"Chris Salazar","@id":"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/399ac19578e4bb3af204253c0834ea6f"},"headline":"How to sell social media to your boss","datePublished":"2007-12-01T21:18:37+00:00","dateModified":"2012-04-16T22:35:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.chris-salazar.com\/blog\/how-to-sell-social-media-to-your-boss\/"},"wordCount":816,"commentCount":9,"publisher":{"@id":"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/3b06d6466218b17dca4bbca623dba534"},"articleSection":["Business Best Practices &amp; How To","Digital Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.chris-salazar.com\/blog\/how-to-sell-social-media-to-your-boss\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.chris-salazar.com\/blog\/how-to-sell-social-media-to-your-boss\/","url":"https:\/\/www.chris-salazar.com\/blog\/how-to-sell-social-media-to-your-boss\/","name":"How to sell social media to your boss - Connecting Marketing Strategy and Digital Innovation","isPartOf":{"@id":"https:\/\/www.chris-salazar.com\/blog\/#website"},"datePublished":"2007-12-01T21:18:37+00:00","dateModified":"2012-04-16T22:35:23+00:00","breadcrumb":{"@id":"https:\/\/www.chris-salazar.com\/blog\/how-to-sell-social-media-to-your-boss\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.chris-salazar.com\/blog\/how-to-sell-social-media-to-your-boss\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.chris-salazar.com\/blog\/how-to-sell-social-media-to-your-boss\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.chris-salazar.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to sell social media to your boss"}]},{"@type":"WebSite","@id":"https:\/\/www.chris-salazar.com\/blog\/#website","url":"https:\/\/www.chris-salazar.com\/blog\/","name":"Connecting Marketing Strategy and Digital Innovation","description":"Global Executive Leader","publisher":{"@id":"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/3b06d6466218b17dca4bbca623dba534"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.chris-salazar.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/3b06d6466218b17dca4bbca623dba534","name":"Chris Salazar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2020\/03\/chrissalazar.jpeg?fit=200%2C200&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2020\/03\/chrissalazar.jpeg?fit=200%2C200&ssl=1","width":200,"height":200,"caption":"Chris Salazar"},"logo":{"@id":"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/image\/"}},{"@type":"Person","@id":"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/399ac19578e4bb3af204253c0834ea6f","name":"Chris Salazar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=identicon&r=g","caption":"Chris Salazar"}}]}},"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1DJ1w-1T","jetpack_sharing_enabled":true,"jetpack_likes_enabled":false,"jetpack-related-posts":[{"id":1079,"url":"https:\/\/www.chris-salazar.com\/blog\/wine-industry-social-marketing\/","url_meta":{"origin":117,"position":0},"title":"Wine Industry &#038; Social Marketing","author":"Chris Salazar","date":"30 April, 2011","format":false,"excerpt":"Traveled to Paso Robles Wine Country today in CA and couldn't help but notice the lack of social media use. Why? Not too sure since most social tools are free and who doesn't want WOM marketing? One winery is Justin Winery; see screenshot below of tasting room They listed the\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1168,"url":"https:\/\/www.chris-salazar.com\/blog\/toyota-friend-new-social-network-for-toyota-owners\/","url_meta":{"origin":117,"position":1},"title":"Toyota Friend &#8211; New Social Network for Toyota Owners","author":"Chris Salazar","date":"23 May, 2011","format":false,"excerpt":"Social business is hitting all industries and making an impact on how we communicate online.\u00a0 Toyota is the latest auto company to dive into social media and put some real investment in their customers.\u00a0 Toyota Friend is a new social network that will come equipped with new Toyota cars, starting\u2026","rel":"","context":"In &quot;Brand Strategy&quot;","block_context":{"text":"Brand Strategy","link":"https:\/\/www.chris-salazar.com\/blog\/category\/brand-strategy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2011\/05\/bitmap-copy-450x450.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":108,"url":"https:\/\/www.chris-salazar.com\/blog\/social-medias-impact-on-the-top-25-brands\/","url_meta":{"origin":117,"position":2},"title":"Social Media&#8217;s IMPACT on the TOP 25 Brands","author":"Chris Salazar","date":"23 July, 2007","format":false,"excerpt":"Social Media has taken the world by storm, especially with the myspace and facebook phenomenons. But these are companies that were made to thrive in Social Media. Knowing this, how have the traditional companies (who've been around for years) been impacted? What's their future in social media? The graph below\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":128,"url":"https:\/\/www.chris-salazar.com\/blog\/2008-predictions-for-social-media\/","url_meta":{"origin":117,"position":3},"title":"2008 Predictions for Social Media","author":"Chris Salazar","date":"28 December, 2007","format":false,"excerpt":"I've got and I've found it...rather I've found the person who have surpassed me by a great deal! Someone who is my age and has already done so much with social media in both his personal and professional life...Dan Schawbel.\u00a0 His main focus is BRAND...and he recently gave his predictions\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":96,"url":"https:\/\/www.chris-salazar.com\/blog\/can-social-media-and-politics-exist-on-the-same-platform\/","url_meta":{"origin":117,"position":4},"title":"Can Social Media and Politics exist on the same platform?","author":"Chris Salazar","date":"8 June, 2007","format":false,"excerpt":"The rise of social media sites has got some people wondering about how politics might\/will play an important role in future elections. Some even think that the election will be online. Either way, what's going to happen? Can these really exist on one platform? The future will tell, but already\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":109,"url":"https:\/\/www.chris-salazar.com\/blog\/social-media-for-those-who-have-passed-away\/","url_meta":{"origin":117,"position":5},"title":"Social Media for those who have passed away","author":"Chris Salazar","date":"25 July, 2007","format":false,"excerpt":"For some reason I never thought I would hear the words \"passed away\" or \"death\" and social media in the same sentence. Ha, I was wrong! It turns out, social media is not just for the living, but also for those who have died. Respectance, a social networking site that\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts\/117"}],"collection":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/comments?post=117"}],"version-history":[{"count":0,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts\/117\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/media?parent=117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/categories?post=117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/tags?post=117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}