{"id":1173,"date":"2011-05-24T18:37:12","date_gmt":"2011-05-24T18:37:12","guid":{"rendered":"http:\/\/ebizz.wordpress.com\/?p=1173"},"modified":"2012-04-16T22:37:44","modified_gmt":"2012-04-16T22:37:44","slug":"should-groupon-acquire-foursquare-better-yet-join-with-yelp","status":"publish","type":"post","link":"https:\/\/www.chris-salazar.com\/blog\/should-groupon-acquire-foursquare-better-yet-join-with-yelp\/","title":{"rendered":"Should Groupon Acquire Foursquare? Better yet, join with Yelp?"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2011\/05\/url14.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1174\" data-permalink=\"https:\/\/www.chris-salazar.com\/blog\/should-groupon-acquire-foursquare-better-yet-join-with-yelp\/url14\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2011\/05\/url14.jpg?fit=640%2C302&amp;ssl=1\" data-orig-size=\"640,302\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"url14\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2011\/05\/url14.jpg?fit=300%2C142&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2011\/05\/url14.jpg?fit=640%2C302&amp;ssl=1\" class=\"size-medium wp-image-1174 alignleft\" title=\"url14\" src=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2011\/05\/url14.jpg?resize=240%2C113\" alt=\"\" width=\"240\" height=\"113\" srcset=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2011\/05\/url14.jpg?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2011\/05\/url14.jpg?resize=300%2C142&amp;ssl=1 300w\" sizes=\"(max-width: 240px) 100vw, 240px\" data-recalc-dims=\"1\" \/><\/a>Discovered an interesting article asking <a href=\"http:\/\/mashable.com\/2011\/05\/23\/groupon-foursquare\/\">if Groupon should acquire Foursquare<\/a>?\u00a0 This is tricky and at first does seem like a good business move for <a href=\"http:\/\/www.groupon.com\">Groupon<\/a>.\u00a0 But who will this benefit more&#8230;Groupon or <a href=\"http:\/\/www.foursquare.com\">Foursquare<\/a>?\u00a0 Hands down, Foursquare will be the big winner and it makes sense.\u00a0 Foursquare is looking for ways to make money and Groupon has that down pat.\u00a0 What does Groupon gain?\u00a0 The biggest gain is Foursquare&#8217;s users, but thats really it.<\/p>\n<p>I&#8217;d argue that Groupon will gain most from partnering with Yelp.\u00a0 IMO, Groupon&#8217;s biggest competitor is <a href=\"http:\/\/ebizz.wordpress.com\/2011\/04\/26\/facebooks-new-social-deals-is-this-the-grouponlivingsocial-challenger\/\">Facebook Deals<\/a> and they will need to make bigger partnerships to stay on top.\u00a0 I still prefer Groupon over Facebook, but thats now&#8230;things may change.<\/p>\n<p>Here&#8217;s what Groupon needs to be thinking about in order to stay on top:<\/p>\n<ul>\n<li><strong>Engage Facebook and Twitter posts with &#8220;deals&#8221;<\/strong> &#8211; Groupon is awesome, they have daily deals and make it easy for users to make purchases.\u00a0 But how do they keep users on their site?\u00a0 Perhaps integrate FB and Twitter posts with people who have bought the daily deal.<\/li>\n<li><strong>Allow &#8220;ratings&#8221; for Groupons<\/strong> &#8211; This is valuable and will help future users make purchases.\u00a0 I&#8217;ve noticed that some companies use Groupon over and over again to attract new customers, this is great!\u00a0 However, why now allow users to rate their experience using a Groupon at a specific store for future use.\u00a0 I know of a few friends who have had bad experiences (company giving bad service b\/c of a Groupon, company not accepting Groupon code from iPhone).<\/li>\n<li><strong>Create categories for Groupons<\/strong> &#8211; Location-based Groupons are great, it works and its the easiest way for me to find a Groupon near me.\u00a0 But what about those Groupon deals (like Fandango) that you can use in any location?\u00a0 Categorizing those type of offers into groups (Movies, Music, Entertainment, Sporting, etc)<\/li>\n<\/ul>\n<p>I commend Groupon for joining partnerships with other social tools, but keep growing and improving the user experience.\u00a0 User experience is one key advantage you have over Facebook.\u00a0 Don&#8217;t settle for the small buy-outs and instead take some risks and make big splashes.\u00a0 It&#8217;s the only way you can compete with big companies.\u00a0 Just hope that Google doesn&#8217;t get into the &#8220;deal&#8221; business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discovered an interesting article asking if Groupon should acquire Foursquare?\u00a0 This is tricky and at first does seem like a good business move for Groupon.\u00a0 But who will this benefit more&#8230;Groupon or Foursquare?\u00a0 Hands down, Foursquare will be the big winner and it makes sense.\u00a0 Foursquare is looking for ways to make money and Groupon [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[3,5,8,11,16],"tags":[38,176,43,44,52,53,67,94,107,116],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Should Groupon Acquire Foursquare? 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A year later and the news has broke out...Facebook\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1079,"url":"https:\/\/www.chris-salazar.com\/blog\/wine-industry-social-marketing\/","url_meta":{"origin":1173,"position":3},"title":"Wine Industry &#038; Social Marketing","author":"Chris Salazar","date":"30 April, 2011","format":false,"excerpt":"Traveled to Paso Robles Wine Country today in CA and couldn't help but notice the lack of social media use. Why? Not too sure since most social tools are free and who doesn't want WOM marketing? One winery is Justin Winery; see screenshot below of tasting room They listed the\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1007,"url":"https:\/\/www.chris-salazar.com\/blog\/local-mobile-applications-why-the-interest\/","url_meta":{"origin":1173,"position":4},"title":"LOCAL Mobile Applications &#8211; Why the interest?","author":"Chris Salazar","date":"24 March, 2010","format":false,"excerpt":"Local Mobile Applications (i.e. Foursquare, Yelp, Yahoo! Local) have emerged as a big industry with a tremendous amount of potential to make money.\u00a0 This is especially true as traditional flip phones are faded out and users adopt the flashy new smart phones.\u00a0 Apple made a big jump with the iPhone\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1067,"url":"https:\/\/www.chris-salazar.com\/blog\/empire-avenue-invest-in-your-social-brand\/","url_meta":{"origin":1173,"position":5},"title":"Empire Avenue ~ Invest in YOUR social brand","author":"Chris Salazar","date":"22 April, 2011","format":false,"excerpt":"\u00a0\u00a0 I started Empire Avenue a few days ago and I have to say its pretty addicting.\u00a0 I even bought an iphone app for it (I rarely buy stuff through the app store).\u00a0 EA seems intriguing b\/c it combines all mediums of the social experience into one platform.\u00a0 Want a\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts\/1173"}],"collection":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/comments?post=1173"}],"version-history":[{"count":0,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts\/1173\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/media?parent=1173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/categories?post=1173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/tags?post=1173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}