{"id":1203,"date":"2012-02-01T18:28:41","date_gmt":"2012-02-01T18:28:41","guid":{"rendered":"http:\/\/www.chris-salazar.com\/blog\/?p=1203"},"modified":"2012-04-16T22:37:43","modified_gmt":"2012-04-16T22:37:43","slug":"future-of-qr-codes-whats-at-stake","status":"publish","type":"post","link":"https:\/\/www.chris-salazar.com\/blog\/future-of-qr-codes-whats-at-stake\/","title":{"rendered":"Future of QR Codes – What’s at stake?"},"content":{"rendered":"

\"\"<\/a>QR codes have been in business for a few years now, but left relatively unknown until recently. \u00a0With smartphones expanding its consumer reach to about 35% of the adult population<\/a>, QR codes may generate more and more interest. \u00a0Or they could fail and be a wasted effort.<\/p>\n

QR Code Basics<\/strong><\/span><\/p>\n

What is it?<\/strong><\/em> \u00a0A QR code is a matrix barcode that can be used to track inventory, hold content and promote marketing campaigns, etc.<\/p>\n

How do you access? \u00a0<\/em><\/strong>A QR code can be accessed via a smartphone using a code reader. \u00a0Some phones, such as Google Androids, come equipped with a reader. \u00a0Although smartphones are the primary devices, touch pads can also be used<\/p>\n

>>><\/p>\n

Currently 5% of adults scan QR codes, which is not prime time usage but it still equates to around 14 million people<\/span>. \u00a0Keep in mind, only 35% of adults own a smartphone–there’s a real chance here for QR codes to emerge. \u00a0The goal is to keep the growth of QR codes in line with the growth of smartphone usage. \u00a0If this occurs, there’s a real chance for success.<\/p>\n

QR codes are used to keep inventory, send users to a specific website or store data about a specific product\/promotion. \u00a0They’re easy to use and quick to set up, but my question is what’s the future of these?<\/p>\n

Here are my predictions for 2012:<\/strong><\/p>\n

    \n
  1. Catalyst for Managing Subscriptions: \u00a0<\/strong>QR codes will be used in compliment of “subscribing” to a service or newsletter–imagine scanning a code, then receiving an automated text to “opt-in” to future updates, etc<\/li>\n
  2. Primary Location for Dynamic Content: \u00a0<\/strong>QR codes will take over “micro-sites” and become the new way for storing dynamic content–the content can be changed on the go and is much easier to control compared to a webpage<\/li>\n
  3. Bonus Features: \u00a0<\/strong>Most consumer products will be equipped with QR codes to deliver access to “behind the scenes footage,” “special discounts” and “future offerings”<\/li>\n
  4. New Business Cards: \u00a0<\/strong>Business cards are becoming less and less important with the influx of Twitter\/Facebook\/LinkedIn and other social media tools. \u00a0Nowadays, its almost easier to follow a new content in one of these tools than to save a business card and remember to add them later–QR codes can automatically store your own contact info, interests and social media outlets with the ability to scan, send and add the new contact info directly with a click of a button<\/li>\n
  5. Complete Identity: \u00a0<\/strong>One day, QR codes will be able to store every bit of information about a person that it will become an identity. \u00a0We will be able to find out so much information about a person\/place\/thing with a two second scan. \u00a0Everything available on web (mainly Google) will be accessible through one bar code scan<\/li>\n<\/ol>\n

    The future is bright, but only if QR codes can stay relevant in a dynamic environment where smartphones today may be the trend but tomorrow its something else. \u00a0Integration is key in order for QR codes to stay alive. \u00a0Provide the ability to integrate and communicate with every aspect of our lives…and you’ve got a case to stick around.<\/p>\n

    So, what’s at stake? <\/strong>The complete livelihood of QR codes. \u00a0QR codes can benefit from the smartphone growth, BUT the reverse can also be argued. \u00a0What if QR codes becomes the next phenomena and people become obsessed with discovering the “hidden” content behind a person\/place\/thing? \u00a0Then, smartphones become a need instead of a luxury. \u00a0 Definitely, QR codes can take the world by storm and frankly anything less is a failure in my mind.<\/p>\n","protected":false},"excerpt":{"rendered":"

    QR codes have been in business for a few years now, but left relatively unknown until recently. \u00a0With smartphones expanding its consumer reach to about 35% of the adult population, QR codes may generate more and more interest. \u00a0Or they could fail and be a wasted effort. QR Code Basics What is it? \u00a0A QR […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[6,5,16,18,19],"tags":[24,144,176,146,143,142,141,145],"jetpack_publicize_connections":[],"yoast_head":"\nFuture of QR Codes - What's at stake? - Connecting Marketing Strategy and Digital Innovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chris-salazar.com\/blog\/future-of-qr-codes-whats-at-stake\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Future of QR Codes - What's at stake? - Connecting Marketing Strategy and Digital Innovation\" \/>\n<meta property=\"og:description\" content=\"QR codes have been in business for a few years now, but left relatively unknown until recently. \u00a0With smartphones expanding its consumer reach to about 35% of the adult population, QR codes may generate more and more interest. \u00a0Or they could fail and be a wasted effort. QR Code Basics What is it? \u00a0A QR […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.chris-salazar.com\/blog\/future-of-qr-codes-whats-at-stake\/\" \/>\n<meta property=\"og:site_name\" content=\"Connecting Marketing Strategy and Digital Innovation\" \/>\n<meta property=\"article:published_time\" content=\"2012-02-01T18:28:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-04-16T22:37:43+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2012\/02\/chris-salazar.png\" \/>\n<meta name=\"author\" content=\"Chris Salazar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@chris_salazar\" \/>\n<meta name=\"twitter:site\" content=\"@chris_salazar\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Salazar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/future-of-qr-codes-whats-at-stake\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/future-of-qr-codes-whats-at-stake\/\"},\"author\":{\"name\":\"Chris Salazar\",\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/3b06d6466218b17dca4bbca623dba534\"},\"headline\":\"Future of QR Codes – What’s at stake?\",\"datePublished\":\"2012-02-01T18:28:41+00:00\",\"dateModified\":\"2012-04-16T22:37:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/future-of-qr-codes-whats-at-stake\/\"},\"wordCount\":607,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/3b06d6466218b17dca4bbca623dba534\"},\"keywords\":[\"android\",\"business cards\",\"ebizz blogging\",\"marketing\",\"mobile\",\"qr codes\",\"qrcodes\",\"social identity\"],\"articleSection\":[\"Brand Strategy\",\"Digital Marketing\",\"Mobile Industry\",\"Social Business\",\"Social Media Tools\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.chris-salazar.com\/blog\/future-of-qr-codes-whats-at-stake\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/future-of-qr-codes-whats-at-stake\/\",\"url\":\"https:\/\/www.chris-salazar.com\/blog\/future-of-qr-codes-whats-at-stake\/\",\"name\":\"Future of QR Codes - What's at stake? - Connecting Marketing Strategy and Digital Innovation\",\"isPartOf\":{\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#website\"},\"datePublished\":\"2012-02-01T18:28:41+00:00\",\"dateModified\":\"2012-04-16T22:37:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/future-of-qr-codes-whats-at-stake\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.chris-salazar.com\/blog\/future-of-qr-codes-whats-at-stake\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/future-of-qr-codes-whats-at-stake\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.chris-salazar.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"android\",\"item\":\"https:\/\/www.chris-salazar.com\/blog\/tag\/android\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Future of QR Codes – What’s at stake?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#website\",\"url\":\"https:\/\/www.chris-salazar.com\/blog\/\",\"name\":\"Connecting Marketing Strategy and Digital Innovation\",\"description\":\"Global Executive Leader\",\"publisher\":{\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/3b06d6466218b17dca4bbca623dba534\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.chris-salazar.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/3b06d6466218b17dca4bbca623dba534\",\"name\":\"Chris Salazar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2020\/03\/chrissalazar.jpeg?fit=200%2C200&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2020\/03\/chrissalazar.jpeg?fit=200%2C200&ssl=1\",\"width\":200,\"height\":200,\"caption\":\"Chris Salazar\"},\"logo\":{\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Future of QR Codes - What's at stake? - Connecting Marketing Strategy and Digital Innovation","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.chris-salazar.com\/blog\/future-of-qr-codes-whats-at-stake\/","og_locale":"en_US","og_type":"article","og_title":"Future of QR Codes - What's at stake? - Connecting Marketing Strategy and Digital Innovation","og_description":"QR codes have been in business for a few years now, but left relatively unknown until recently. \u00a0With smartphones expanding its consumer reach to about 35% of the adult population, QR codes may generate more and more interest. \u00a0Or they could fail and be a wasted effort. QR Code Basics What is it? \u00a0A QR […]","og_url":"https:\/\/www.chris-salazar.com\/blog\/future-of-qr-codes-whats-at-stake\/","og_site_name":"Connecting Marketing Strategy and Digital Innovation","article_published_time":"2012-02-01T18:28:41+00:00","article_modified_time":"2012-04-16T22:37:43+00:00","og_image":[{"url":"http:\/\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2012\/02\/chris-salazar.png"}],"author":"Chris Salazar","twitter_card":"summary_large_image","twitter_creator":"@chris_salazar","twitter_site":"@chris_salazar","twitter_misc":{"Written by":"Chris Salazar","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.chris-salazar.com\/blog\/future-of-qr-codes-whats-at-stake\/#article","isPartOf":{"@id":"https:\/\/www.chris-salazar.com\/blog\/future-of-qr-codes-whats-at-stake\/"},"author":{"name":"Chris Salazar","@id":"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/3b06d6466218b17dca4bbca623dba534"},"headline":"Future of QR Codes – What’s at stake?","datePublished":"2012-02-01T18:28:41+00:00","dateModified":"2012-04-16T22:37:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.chris-salazar.com\/blog\/future-of-qr-codes-whats-at-stake\/"},"wordCount":607,"commentCount":0,"publisher":{"@id":"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/3b06d6466218b17dca4bbca623dba534"},"keywords":["android","business cards","ebizz blogging","marketing","mobile","qr codes","qrcodes","social identity"],"articleSection":["Brand Strategy","Digital Marketing","Mobile Industry","Social Business","Social Media Tools"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.chris-salazar.com\/blog\/future-of-qr-codes-whats-at-stake\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.chris-salazar.com\/blog\/future-of-qr-codes-whats-at-stake\/","url":"https:\/\/www.chris-salazar.com\/blog\/future-of-qr-codes-whats-at-stake\/","name":"Future of QR Codes - What's at stake? - Connecting Marketing Strategy and Digital Innovation","isPartOf":{"@id":"https:\/\/www.chris-salazar.com\/blog\/#website"},"datePublished":"2012-02-01T18:28:41+00:00","dateModified":"2012-04-16T22:37:43+00:00","breadcrumb":{"@id":"https:\/\/www.chris-salazar.com\/blog\/future-of-qr-codes-whats-at-stake\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.chris-salazar.com\/blog\/future-of-qr-codes-whats-at-stake\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.chris-salazar.com\/blog\/future-of-qr-codes-whats-at-stake\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.chris-salazar.com\/blog\/"},{"@type":"ListItem","position":2,"name":"android","item":"https:\/\/www.chris-salazar.com\/blog\/tag\/android\/"},{"@type":"ListItem","position":3,"name":"Future of QR Codes – What’s at stake?"}]},{"@type":"WebSite","@id":"https:\/\/www.chris-salazar.com\/blog\/#website","url":"https:\/\/www.chris-salazar.com\/blog\/","name":"Connecting Marketing Strategy and Digital Innovation","description":"Global Executive Leader","publisher":{"@id":"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/3b06d6466218b17dca4bbca623dba534"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.chris-salazar.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/3b06d6466218b17dca4bbca623dba534","name":"Chris Salazar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2020\/03\/chrissalazar.jpeg?fit=200%2C200&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2020\/03\/chrissalazar.jpeg?fit=200%2C200&ssl=1","width":200,"height":200,"caption":"Chris Salazar"},"logo":{"@id":"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/image\/"}}]}},"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1DJ1w-jp","jetpack_sharing_enabled":true,"jetpack_likes_enabled":false,"jetpack-related-posts":[{"id":1070,"url":"https:\/\/www.chris-salazar.com\/blog\/facebooks-new-social-deals-is-this-the-grouponlivingsocial-challenger\/","url_meta":{"origin":1203,"position":0},"title":"Facebook’s new “Social Deals” – Is this the Groupon\/LivingSocial Challenger?","author":"Chris Salazar","date":"26 April, 2011","format":false,"excerpt":"Social Deals is set to challenge the likes of Groupon and LivingSocial, but is Facebook doing the right thing?\u00a0 Let's take a look at Facebook Places vs Foursquare, did it do justice and become a true challenger?\u00a0 Not really, yes I personally stopped using Foursquare, but not b\/c of Facebook.\u00a0\u2026","rel":"","context":"In "Digital Marketing"","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2011\/04\/screenhunter_05-apr-26-14-44.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1453,"url":"https:\/\/www.chris-salazar.com\/blog\/top-digital-marketing-trends-2017\/","url_meta":{"origin":1203,"position":1},"title":"Digital Marketing at It’s Best – Top Trends for 2017","author":"Chris Salazar","date":"21 February, 2017","format":false,"excerpt":"With Digital ad spend finally ready to take over TV\u00a0ad spend this year, the spotlight is on for digital marketers. In today's digital world, consumers are getting smarter at a faster rate than most corporations. Digital devices, especially mobile, make information available at customer finger tips whenever and wherever they\u00a0are\u2026","rel":"","context":"In "Digital Marketing"","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1173,"url":"https:\/\/www.chris-salazar.com\/blog\/should-groupon-acquire-foursquare-better-yet-join-with-yelp\/","url_meta":{"origin":1203,"position":2},"title":"Should Groupon Acquire Foursquare? Better yet, join with Yelp?","author":"Chris Salazar","date":"24 May, 2011","format":false,"excerpt":"Discovered an interesting article asking if Groupon should acquire Foursquare?\u00a0 This is tricky and at first does seem like a good business move for Groupon.\u00a0 But who will this benefit more...Groupon or Foursquare?\u00a0 Hands down, Foursquare will be the big winner and it makes sense.\u00a0 Foursquare is looking for ways\u2026","rel":"","context":"In "Business Acquisitions"","block_context":{"text":"Business Acquisitions","link":"https:\/\/www.chris-salazar.com\/blog\/category\/business-acquisitions\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1292,"url":"https:\/\/www.chris-salazar.com\/blog\/hashtags-are-the-future-facebook-should-take-note-from-super-bowl\/","url_meta":{"origin":1203,"position":3},"title":"#Hashtags Are the Future – Facebook Should Take Note","author":"Chris Salazar","date":"4 February, 2013","format":false,"excerpt":"Super Bowl Spoiler Alert: \u00a0If you haven't already seen the Super Bowl, the Ravens beat the Niners 34-31. \u00a0Aside from the big game, we learned a lot about the use of social media.\u00a0 Besides text messaging, social media was the preferred way to talk about the game to peers; whether\u2026","rel":"","context":"In "Brand Strategy"","block_context":{"text":"Brand Strategy","link":"https:\/\/www.chris-salazar.com\/blog\/category\/brand-strategy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2013\/02\/Twitter-Hashtags_0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1087,"url":"https:\/\/www.chris-salazar.com\/blog\/twitter-buys-tweetdeck-for-40-50-million-your-social-world\/","url_meta":{"origin":1203,"position":4},"title":"Twitter Buys Tweetdeck for 40-50$ Million – “Your Social World”","author":"Chris Salazar","date":"4 May, 2011","format":false,"excerpt":"Ah ha, a defensive move\u00a0 for Twitter and its a good move.\u00a0 Tweetdeck made several acquisitions to challenge twitter's mobile app as the \"preferred.\"\u00a0 This is great for all mobile users b\/c it means 1) Twitter is here to stay and 2) They're investing in us (the users). Let's hope\u2026","rel":"","context":"In "Digital Marketing"","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":114,"url":"https:\/\/www.chris-salazar.com\/blog\/users-vs-consumers-whos-in-whos-out\/","url_meta":{"origin":1203,"position":5},"title":"Users vs Consumers – Who’s in, Who’s out?","author":"Chris Salazar","date":"9 August, 2007","format":false,"excerpt":"Today's life of constant give and take redefines the \"user\/consumer\" role in business. Think about how business in general has evolved--several hundreds of years ago, it was the job of the engineers\/managers to decide what is made. Slowly, the \"market\" decided how businesses work. But that's not enough. Within every\u2026","rel":"","context":"In "Digital Marketing"","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts\/1203"}],"collection":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/comments?post=1203"}],"version-history":[{"count":0,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts\/1203\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/media?parent=1203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/categories?post=1203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/tags?post=1203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}