{"id":1207,"date":"2012-03-20T00:10:51","date_gmt":"2012-03-20T00:10:51","guid":{"rendered":"http:\/\/www.chris-salazar.com\/blog\/?p=1207"},"modified":"2012-04-16T22:37:43","modified_gmt":"2012-04-16T22:37:43","slug":"biggest-opportunity-for-facebook-is-music-to-my-ears","status":"publish","type":"post","link":"https:\/\/www.chris-salazar.com\/blog\/biggest-opportunity-for-facebook-is-music-to-my-ears\/","title":{"rendered":"Biggest Opportunity for Facebook is MUSIC TO MY EARS"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2012\/03\/facebook-music.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1208\" data-permalink=\"https:\/\/www.chris-salazar.com\/blog\/biggest-opportunity-for-facebook-is-music-to-my-ears\/facebook-music\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2012\/03\/facebook-music.jpg?fit=395%2C321&amp;ssl=1\" data-orig-size=\"395,321\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"facebook-music\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2012\/03\/facebook-music.jpg?fit=300%2C244&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2012\/03\/facebook-music.jpg?fit=395%2C321&amp;ssl=1\" class=\"alignleft  wp-image-1208\" title=\"facebook-music\" src=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2012\/03\/facebook-music.jpg?resize=210%2C170\" alt=\"\" width=\"210\" height=\"170\" data-recalc-dims=\"1\" \/><\/a><a href=\"http:\/\/www.facebook.com\" target=\"_blank\">Facebook<\/a> is everywhere&#8230;movies, online, B2C, B2B, commercial stores and in almost every household in the nation. \u00a0Yet, where is Facebook&#8217;s presence lacking? \u00a0It&#8217;s an obvious one and its a billion dollar industry: \u00a0<span style=\"text-decoration: underline;\"><strong>MUSIC<\/strong><\/span>.<\/p>\n<p>Yes, Facebook has band pages where you can like an artist, learn about updates, etc. \u00a0But its just another website for a band. \u00a0<strong>Facebook is the Social King<\/strong> b\/c of its transparency into people&#8217;s lives and ability to make connections with people around the world. \u00a0This same formula can be used for the music industry. \u00a0Facebook needs to tap into this billion dollar industry and is arguably the one &#8220;like&#8221; that links every person in the world.<\/p>\n<p>Facebook&#8217;s reach is golden for starving artists AND hall of famers. \u00a0<em>BUT, how can the King make it easier for artists to establish a brand, promote their music and keep existing fans happy?<\/em> \u00a0The idea is simple and is already out there. <a href=\"http:\/\/www.pandora.com\" target=\"_blank\">\u00a0Pandora<\/a> has a good start along with <a href=\"http:\/\/www.spotify.com\">Spotify<\/a>; \u00a0<a href=\"http:\/\/www.youtube.com\" target=\"_blank\">YouTube<\/a> is ahead of everyone when it comes to music; \u00a0<a href=\"http:\/\/www.myspace.com\" target=\"_blank\">MySpace<\/a> had something going for a while but somehow managed to disappear.<\/p>\n<p>Here are the areas that Facebook can improve and ultimately make them unbeatable:<\/p>\n<p><strong>Discover<\/strong><\/p>\n<ul>\n<li><span style=\"text-decoration: underline;\">Recommend<\/span>: \u00a0Facebook is capturing &#8220;likes&#8221; from friends and acquaintances already, but now this needs to be used. \u00a0When I&#8217;ve found a song or an artist I like, let me recommend them to my close friends. \u00a0After all, won&#8217;t I know better than Facebook what my friends like?<\/li>\n<li><span style=\"text-decoration: underline;\">Integration<\/span>: \u00a0I&#8217;d like to see better integration with YouTube and Pandora. \u00a0Create a seamless user interface that allows me to watch\/browse music on these sites without having to open a new browser or download their desktop apps. \u00a0Facebook does a good job with integrating their presence in others, but let loose and let others integrate inside of Facebook.<\/li>\n<\/ul>\n<p><strong>Promote<\/strong><\/p>\n<ul>\n<li><span style=\"text-decoration: underline;\">Flexibility<\/span>: \u00a0As an artist, give me the flexibility to customize my Fan page (of course within limits). \u00a0One thing MySpace allowed was the ability to add branding&#8230;Facebook is so limited that everything looks the same. \u00a0Someone who spent 1 minute on their profile looks no different than someone who spent 1 week. \u00a0I&#8217;m not asking for another version of Facebook, just meet somewhere in the middle.<\/li>\n<li><span style=\"text-decoration: underline;\">What Makes an Artist<\/span>: \u00a0Let me integrate my YouTube, Pandora, Spotify channels within my Fan page. \u00a0I&#8217;ll show a little of my music and I will give you insight on my inspirations. \u00a0I want to know who inspires Maroon 5. \u00a0I want to know what they listen to on the road, who they idolize and what they REALLY enjoy.<\/li>\n<\/ul>\n<p>As an artist, I want to focus on tools that give me the biggest reach, allow me to spread my brand and give a personal look into my music life. \u00a0What better way than to use a billion dollar social network to promote a billion dollar business! \u00a0Let me showcase who I really am and have people see everything that I have to offer.<\/p>\n<p>As a music lover, I want to know more about my favorite artists. \u00a0Make it easy for me to discover new artists based off who I already like. \u00a0Keep me locked on Facebook by making it easier to listen to my favorites and suggest new artists to my friends. \u00a0Sure, I can do this now, but make it more seamless and exciting. \u00a0For the music interest, Facebook is a bit boring..let&#8217;s put some &#8220;jazz&#8221; into it!<\/p>\n<p>Facebook is a social giant and can use music as an opportunity to stick around for good. \u00a0Despite its popularity, Facebook needs to stay innovative and keep up with markets that already have a big following. \u00a0Challenging themselves in markets that aren&#8217;t familiar will keep them on top and away from becoming just another fad we had in the early 2000&#8217;s.<\/p>\n<p><a href=\"http:\/\/www.facebook.com\/zuck\" target=\"_blank\">Mark<\/a>! \u00a0Let&#8217;s make this happen buddy!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook is everywhere&#8230;movies, online, B2C, B2B, commercial stores and in almost every household in the nation. \u00a0Yet, where is Facebook&#8217;s presence lacking? \u00a0It&#8217;s an obvious one and its a billion dollar industry: \u00a0MUSIC. Yes, Facebook has band pages where you can like an artist, learn about updates, etc. \u00a0But its just another website for a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[6,5,8,147,18,19],"tags":[152,176,43,153,146,148,150,151,149],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Biggest Opportunity for Facebook is MUSIC TO MY EARS - Connecting Marketing Strategy and Digital Innovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chris-salazar.com\/blog\/biggest-opportunity-for-facebook-is-music-to-my-ears\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Biggest Opportunity for Facebook is MUSIC TO MY EARS - Connecting Marketing Strategy and Digital Innovation\" \/>\n<meta property=\"og:description\" content=\"Facebook is everywhere&#8230;movies, online, B2C, B2B, commercial stores and in almost every household in the nation. \u00a0Yet, where is Facebook&#8217;s presence lacking? \u00a0It&#8217;s an obvious one and its a billion dollar industry: \u00a0MUSIC. 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Its awesome news for Fan Pages on Facebook of big brands like (Cola, Sony, Apple, etc) b\/c all photos can now be linked to their respective Fan Pages. \u00a0See the image below, Coca Cola is tagged in a Facebook\u2026","rel":"","context":"In &quot;Brand Strategy&quot;","block_context":{"text":"Brand Strategy","link":"https:\/\/www.chris-salazar.com\/blog\/category\/brand-strategy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2011\/05\/screenhunter_06-may-11-14-491.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1292,"url":"https:\/\/www.chris-salazar.com\/blog\/hashtags-are-the-future-facebook-should-take-note-from-super-bowl\/","url_meta":{"origin":1207,"position":2},"title":"#Hashtags Are the Future &#8211; Facebook Should Take Note","author":"Chris Salazar","date":"4 February, 2013","format":false,"excerpt":"Super Bowl Spoiler Alert: \u00a0If you haven't already seen the Super Bowl, the Ravens beat the Niners 34-31. \u00a0Aside from the big game, we learned a lot about the use of social media.\u00a0 Besides text messaging, social media was the preferred way to talk about the game to peers; whether\u2026","rel":"","context":"In &quot;Brand Strategy&quot;","block_context":{"text":"Brand Strategy","link":"https:\/\/www.chris-salazar.com\/blog\/category\/brand-strategy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2013\/02\/Twitter-Hashtags_0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1173,"url":"https:\/\/www.chris-salazar.com\/blog\/should-groupon-acquire-foursquare-better-yet-join-with-yelp\/","url_meta":{"origin":1207,"position":3},"title":"Should Groupon Acquire Foursquare? Better yet, join with Yelp?","author":"Chris Salazar","date":"24 May, 2011","format":false,"excerpt":"Discovered an interesting article asking if Groupon should acquire Foursquare?\u00a0 This is tricky and at first does seem like a good business move for Groupon.\u00a0 But who will this benefit more...Groupon or Foursquare?\u00a0 Hands down, Foursquare will be the big winner and it makes sense.\u00a0 Foursquare is looking for ways\u2026","rel":"","context":"In &quot;Business Acquisitions&quot;","block_context":{"text":"Business Acquisitions","link":"https:\/\/www.chris-salazar.com\/blog\/category\/business-acquisitions\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":36,"url":"https:\/\/www.chris-salazar.com\/blog\/facebook-moving-to-the-business-opshere\/","url_meta":{"origin":1207,"position":4},"title":"Facebook moving to the Business-opshere!","author":"Chris Salazar","date":"28 April, 2006","format":false,"excerpt":"Inside Facebook announced today that they will dive into the corporate world and offer their services first to a select few companies, then they will slowly offer it to the world.\u00a0 However, facebook's strategy is simple:\u00a0 WOM or viral marketing.\u00a0 Just as they launched the college facebook to Harvard first,\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":108,"url":"https:\/\/www.chris-salazar.com\/blog\/social-medias-impact-on-the-top-25-brands\/","url_meta":{"origin":1207,"position":5},"title":"Social Media&#8217;s IMPACT on the TOP 25 Brands","author":"Chris Salazar","date":"23 July, 2007","format":false,"excerpt":"Social Media has taken the world by storm, especially with the myspace and facebook phenomenons. But these are companies that were made to thrive in Social Media. Knowing this, how have the traditional companies (who've been around for years) been impacted? What's their future in social media? The graph below\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts\/1207"}],"collection":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/comments?post=1207"}],"version-history":[{"count":0,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts\/1207\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/media?parent=1207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/categories?post=1207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/tags?post=1207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}