{"id":1243,"date":"2012-04-13T20:57:28","date_gmt":"2012-04-13T20:57:28","guid":{"rendered":"http:\/\/www.chris-salazar.com\/blog\/?p=1243"},"modified":"2012-04-16T22:37:43","modified_gmt":"2012-04-16T22:37:43","slug":"facebooks-stab-at-social-shopping-with-facebook-offers","status":"publish","type":"post","link":"https:\/\/www.chris-salazar.com\/blog\/facebooks-stab-at-social-shopping-with-facebook-offers\/","title":{"rendered":"Facebook&#8217;s Stab at Coupon-ing with &#8220;Facebook Offers&#8221;"},"content":{"rendered":"<p>Facebook has took a stab at the social shopping market, but there hasn&#8217;t been much traction.\u00a0 When they first rolled out &#8220;Facebook Deals&#8221; in April 2011, I was a bit skeptical and even rated the experience a <a href=\"http:\/\/www.chris-salazar.com\/blog\/2011\/04\/26\/facebooks-new-social-deals-is-this-the-grouponlivingsocial-challenger\/\" target=\"_blank\">6 out of 10<\/a>.<\/p>\n<p>A year later and the <a href=\"http:\/\/www.techmeme.com\/120413\/p27#a120413p27\" target=\"_blank\">news<\/a> has broke out&#8230;Facebook Offers will be the next valid try at competing with Groupon.\u00a0 CNET has a good point that <a href=\"http:\/\/news.cnet.com\/8301-1023_3-57413730-93\/eyes-on-groupon-facebook-takes-another-crack-at-social-shopping\/\" target=\"_blank\">with the upcoming IPO, this may be their shot<\/a> at gaining some traction with their Groupon killer.\u00a0 Could be&#8230;the future is in Facebook&#8217;s hands.<\/p>\n<p>The idea of Facebook offers is good&#8230;the offers appear in your News Feed and give you quick call to actions to like, comment, share AND &#8220;Get Offer.&#8221;\u00a0 Easy enough and the offer will be sent to you via email or to your mobile phone.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2012\/04\/googleoffers-580x278.png\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1244\" data-permalink=\"https:\/\/www.chris-salazar.com\/blog\/facebooks-stab-at-social-shopping-with-facebook-offers\/googleoffers-580x278\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2012\/04\/googleoffers-580x278.png?fit=580%2C278&amp;ssl=1\" data-orig-size=\"580,278\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"googleoffers-580&#215;278\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2012\/04\/googleoffers-580x278.png?fit=300%2C144&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2012\/04\/googleoffers-580x278.png?fit=580%2C278&amp;ssl=1\" class=\"size-medium wp-image-1244 aligncenter\" title=\"googleoffers-580x278\" src=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2012\/04\/googleoffers-580x278.png?resize=300%2C143\" alt=\"\" width=\"300\" height=\"143\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>Now, I do have to admit that my recent experiences with Groupon have not been pleasant.\u00a0 The buying experience with Groupon is great, but its when I present the Groupon at an actual restaurant or store.\u00a0 I seem to get unpleasant service as a result&#8230;almost like they treat me bad because of the coupon.\u00a0 I sure hope this does not continue with Facebook Offers.<\/p>\n<p>Facebook Offers also gives people more incentive to &#8220;like&#8221; a particular company\/store b\/c with likes come offers&#8230;and with offers comes opportunities to SAVE money.\u00a0 Who doesn&#8217;t like that?\u00a0 Facebook can use their BILLION dollar user base to really become a challenger and if done right they can become THE leader.<\/p>\n<p>Here&#8217;s a video showcasing the new &#8220;Offer&#8221; on Facebook:<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/B60eo6HcFJg\" frameborder=\"0\" width=\"560\" height=\"315\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook has took a stab at the social shopping market, but there hasn&#8217;t been much traction.\u00a0 When they first rolled out &#8220;Facebook Deals&#8221; in April 2011, I was a bit skeptical and even rated the experience a 6 out of 10. A year later and the news has broke out&#8230;Facebook Offers will be the next [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[5,8,11,16,19],"tags":[161,167,176,43,165,52,162,143,166,168,164,163],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook&#039;s Stab at Coupon-ing with &quot;Facebook Offers&quot;  - Connecting Marketing Strategy and Digital Innovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chris-salazar.com\/blog\/facebooks-stab-at-social-shopping-with-facebook-offers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook&#039;s Stab at Coupon-ing with &quot;Facebook Offers&quot;  - Connecting Marketing Strategy and Digital Innovation\" \/>\n<meta property=\"og:description\" content=\"Facebook has took a stab at the social shopping market, but there hasn&#8217;t been much traction.\u00a0 When they first rolled out &#8220;Facebook Deals&#8221; in April 2011, I was a bit skeptical and even rated the experience a 6 out of 10. 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&#8211; Is this the Groupon\/LivingSocial Challenger?","author":"Chris Salazar","date":"26 April, 2011","format":false,"excerpt":"Social Deals is set to challenge the likes of Groupon and LivingSocial, but is Facebook doing the right thing?\u00a0 Let's take a look at Facebook Places vs Foursquare, did it do justice and become a true challenger?\u00a0 Not really, yes I personally stopped using Foursquare, but not b\/c of Facebook.\u00a0\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2011\/04\/screenhunter_05-apr-26-14-44.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1173,"url":"https:\/\/www.chris-salazar.com\/blog\/should-groupon-acquire-foursquare-better-yet-join-with-yelp\/","url_meta":{"origin":1243,"position":1},"title":"Should Groupon Acquire Foursquare? Better yet, join with Yelp?","author":"Chris Salazar","date":"24 May, 2011","format":false,"excerpt":"Discovered an interesting article asking if Groupon should acquire Foursquare?\u00a0 This is tricky and at first does seem like a good business move for Groupon.\u00a0 But who will this benefit more...Groupon or Foursquare?\u00a0 Hands down, Foursquare will be the big winner and it makes sense.\u00a0 Foursquare is looking for ways\u2026","rel":"","context":"In &quot;Business Acquisitions&quot;","block_context":{"text":"Business Acquisitions","link":"https:\/\/www.chris-salazar.com\/blog\/category\/business-acquisitions\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1092,"url":"https:\/\/www.chris-salazar.com\/blog\/skype-google-or-facebook\/","url_meta":{"origin":1243,"position":2},"title":"Skype + Google or Facebook?","author":"Chris Salazar","date":"5 May, 2011","format":false,"excerpt":"Skype is currently shopping offers from Facebook and Google. Wow, Google was expected but Facebook? Good for them! This acquisition will change the landscapes of so many things. Let's take a look and what's in store for the two companies: If Facebook wins... 1. Facebook chat will be forever changed\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2011\/05\/20110504-103345.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":36,"url":"https:\/\/www.chris-salazar.com\/blog\/facebook-moving-to-the-business-opshere\/","url_meta":{"origin":1243,"position":3},"title":"Facebook moving to the Business-opshere!","author":"Chris Salazar","date":"28 April, 2006","format":false,"excerpt":"Inside Facebook announced today that they will dive into the corporate world and offer their services first to a select few companies, then they will slowly offer it to the world.\u00a0 However, facebook's strategy is simple:\u00a0 WOM or viral marketing.\u00a0 Just as they launched the college facebook to Harvard first,\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1207,"url":"https:\/\/www.chris-salazar.com\/blog\/biggest-opportunity-for-facebook-is-music-to-my-ears\/","url_meta":{"origin":1243,"position":4},"title":"Biggest Opportunity for Facebook is MUSIC TO MY EARS","author":"Chris Salazar","date":"20 March, 2012","format":false,"excerpt":"Facebook is everywhere...movies, online, B2C, B2B, commercial stores and in almost every household in the nation. \u00a0Yet, where is Facebook's presence lacking? \u00a0It's an obvious one and its a billion dollar industry: \u00a0MUSIC. 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