{"id":1245,"date":"2012-04-16T02:24:07","date_gmt":"2012-04-16T02:24:07","guid":{"rendered":"http:\/\/www.chris-salazar.com\/blog\/?p=1245"},"modified":"2012-04-19T05:08:02","modified_gmt":"2012-04-19T05:08:02","slug":"netflix-ceo-calls-out-comcast-heres-his-issue","status":"publish","type":"post","link":"https:\/\/www.chris-salazar.com\/blog\/netflix-ceo-calls-out-comcast-heres-his-issue\/","title":{"rendered":"Netflix CEO calls out Comcast &#8211; Here&#8217;s His Issue"},"content":{"rendered":"<p><span style=\"color: #ff9900;\"><strong>Update:<\/strong><\/span>\u00a0 <a href=\"http:\/\/techcrunch.com\/2012\/04\/15\/comcast-know\/\" target=\"_blank\">TechCrunch<\/a> is weighing in on this too.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2012\/04\/Screen-Shot-2012-04-15-at-7.20.10-PM1.png\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1247\" data-permalink=\"https:\/\/www.chris-salazar.com\/blog\/netflix-ceo-calls-out-comcast-heres-his-issue\/screen-shot-2012-04-15-at-7-20-10-pm-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2012\/04\/Screen-Shot-2012-04-15-at-7.20.10-PM1.png?fit=619%2C438&amp;ssl=1\" data-orig-size=\"619,438\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen Shot 2012-04-15 at 7.20.10 PM\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2012\/04\/Screen-Shot-2012-04-15-at-7.20.10-PM1.png?fit=300%2C212&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2012\/04\/Screen-Shot-2012-04-15-at-7.20.10-PM1.png?fit=619%2C438&amp;ssl=1\" class=\"aligncenter size-full wp-image-1247\" title=\"Screen Shot 2012-04-15 at 7.20.10 PM\" src=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2012\/04\/Screen-Shot-2012-04-15-at-7.20.10-PM1.png?resize=619%2C438\" alt=\"\" width=\"619\" height=\"438\" srcset=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2012\/04\/Screen-Shot-2012-04-15-at-7.20.10-PM1.png?w=619&amp;ssl=1 619w, https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2012\/04\/Screen-Shot-2012-04-15-at-7.20.10-PM1.png?resize=300%2C212&amp;ssl=1 300w\" sizes=\"(max-width: 619px) 100vw, 619px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>Netflix CEO, Reed Hastings, has a big issue with how Comcast registers internet usage on Netflix, HBO Go and Hulu VS using the Comcast Xfinity app.\u00a0 In essence, <a href=\"http:\/\/paidcontent.org\/2012\/04\/15\/netflix-ceo-calls-out-comcast-on-net-neutrality\/\" target=\"_blank\">here&#8217;s what is his issue<\/a>: (here&#8217;s <a href=\"http:\/\/news.cnet.com\/8301-1023_3-57414395-93\/netflix-ceo-criticizes-comcast-on-net-neutrality-data-caps\/\" target=\"_blank\">CNET&#8217;s report<\/a>)<\/p>\n<blockquote><p>When I watch video on my Xbox from three of these four apps [Netflix, HBO Go, Hulu], it counts against my Comcast internet cap. When I watch through Comcast\u2019s Xfinity app, however, it does not count against my Comcast internet cap.\u00a0 (source:\u00a0 <a href=\"https:\/\/www.facebook.com\/reed1960\/posts\/10150706947044584\" target=\"_blank\">Hasting&#8217;s Facebook Post)<\/a><\/p><\/blockquote>\n<p>What is Comcast&#8217;s argument?\u00a0 Comcast notes that using the Xfinity Xbox app won&#8217;t use up the 250 GB monthly cap (WHICH IS A LOT) because the content is not streamed over the internet, but instead is stored within Comcast&#8217;s hardware (much like OnDemand services).\u00a0 This seems to justify why data usage isn&#8217;t used with Xfinity, but is it fair that other apps use up the monthly data usage?<\/p>\n<p>To be frank, the 250 GB limit is A LOT.\u00a0 Netflix CEO said he used up 1 GB of cap by watching an episode of Saturday Night Live (which was probably an hour&#8217;s worth of data).\u00a0 Essentially, a person can watch 250 episodes of Saturday Night Live and barely reach the cap.\u00a0 Yes, many people use their internet for email, internet browsing and YouTube, but still 250 GB is a lot.<\/p>\n<p>Now&#8230;aside form that, is it fair what Comcast is doing?\u00a0 <span style=\"color: #ff9900;\"><strong>I say YES!\u00a0 <\/strong><\/span>This gives Comcast the competitive edge and incentive to use their apps.\u00a0 Makes complete sense and is 100% fair.\u00a0 Comcast&#8217;s prices are high enough, customers would freak if this were not the case.\u00a0 It&#8217;s all about incentives to use Comcast&#8217;s app and to stick with their service.<\/p>\n<p>Perhaps other companies like Netflix\/Hulu\/HBO Go should focus their time and effort on figuring out how to use less internet data usage&#8230;that will be time well spent and make their existing customers happy.\u00a0 In fact here&#8217;s what the other apps should focus on:<\/p>\n<ul>\n<li>How can they deliver content faster and easier to customers?<\/li>\n<li>How can they use less data with their services?<\/li>\n<li>How can they offer more competitive pricing?<\/li>\n<li>Perhaps the apps can join forces and provide &#8220;group&#8221; prescriptions and fight against the Comcast giant<\/li>\n<\/ul>\n<p>Am I missing something?<\/p>\n<p>Here&#8217;s some <a href=\"http:\/\/gigaom.com\/broadband\/the-technical-and-legal-realities-of-comcasts-xbox-cap-spat\/\" target=\"_blank\">more information about the legalities<\/a> of this subject.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Update:\u00a0 TechCrunch is weighing in on this too. Netflix CEO, Reed Hastings, has a big issue with how Comcast registers internet usage on Netflix, HBO Go and Hulu VS using the Comcast Xfinity app.\u00a0 In essence, here&#8217;s what is his issue: (here&#8217;s CNET&#8217;s report) When I watch video on my Xbox from three of these [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[5,18,177],"tags":[173,118,176,170,169,174,175,72,172,171,121],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Netflix CEO calls out Comcast - Here&#039;s His Issue - Connecting Marketing Strategy and Digital Innovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chris-salazar.com\/blog\/netflix-ceo-calls-out-comcast-heres-his-issue\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netflix CEO calls out Comcast - Here&#039;s His Issue - Connecting Marketing Strategy and Digital Innovation\" \/>\n<meta property=\"og:description\" content=\"Update:\u00a0 TechCrunch is weighing in on this too. Netflix CEO, Reed Hastings, has a big issue with how Comcast registers internet usage on Netflix, HBO Go and Hulu VS using the Comcast Xfinity app.\u00a0 In essence, here&#8217;s what is his issue: (here&#8217;s CNET&#8217;s report) When I watch video on my Xbox from three of these [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.chris-salazar.com\/blog\/netflix-ceo-calls-out-comcast-heres-his-issue\/\" \/>\n<meta property=\"og:site_name\" content=\"Connecting Marketing Strategy and Digital Innovation\" \/>\n<meta property=\"article:published_time\" content=\"2012-04-16T02:24:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-04-19T05:08:02+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2012\/04\/Screen-Shot-2012-04-15-at-7.20.10-PM1.png\" \/>\n<meta name=\"author\" content=\"Chris Salazar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@chris_salazar\" \/>\n<meta name=\"twitter:site\" content=\"@chris_salazar\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Salazar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/netflix-ceo-calls-out-comcast-heres-his-issue\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/netflix-ceo-calls-out-comcast-heres-his-issue\/\"},\"author\":{\"name\":\"Chris Salazar\",\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/3b06d6466218b17dca4bbca623dba534\"},\"headline\":\"Netflix CEO calls out Comcast &#8211; 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To demonstrate the rapid fast speeds, CEO of Comcast, Brian Roberts, downloaded\u2026","rel":"","context":"In &quot;Breaking News&quot;","block_context":{"text":"Breaking News","link":"https:\/\/www.chris-salazar.com\/blog\/category\/breaking-news\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1134,"url":"https:\/\/www.chris-salazar.com\/blog\/netflix-now-supports-select-htc-samsung-and-lg-phones-running-android-os\/","url_meta":{"origin":1245,"position":3},"title":"Netflix Now Supports select HTC, Samsung, and LG Phones Running Android OS","author":"Chris Salazar","date":"12 May, 2011","format":false,"excerpt":"For a while, iPhone has been the only phone capable of running the official Netflix app until now. \u00a0Netflix has upped their game and are equipping HTC, Samsung and LG phones with a new Netflix app. \u00a0Since the Playstation network has been down lately, I've been relying on my iPhone\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":22,"url":"https:\/\/www.chris-salazar.com\/blog\/hello-peerflix-good-bye-netflix\/","url_meta":{"origin":1245,"position":4},"title":"Hello Peerflix, good-bye Netflix","author":"Chris Salazar","date":"13 February, 2006","format":false,"excerpt":"Just when I was on the verge of signing up for Netflix, like everyone else, I came across an interesting yet stunning new company called Peerflix. How are they different? First, they advertise no hidden charges, no sign up fee, no monthly fee, and no hassle. Here's how to get\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1189,"url":"https:\/\/www.chris-salazar.com\/blog\/all-you-can-watch-moviepass-will-it-work\/","url_meta":{"origin":1245,"position":5},"title":"&#8220;All You Can Watch&#8221; MoviePass &#8211; Will It Work?","author":"Chris Salazar","date":"28 June, 2011","format":false,"excerpt":"Do you like \"all you can eat\" buffets and\/or Netflix?\u00a0 Yes? Well, if you do and if you love movies just as much, MoviePass is a must.\u00a0 Why?\u00a0 MoviePass is an \"all you can watch\" movie pass to any participating movie theater.\u00a0 Beta is rolling out in San Francisco and\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts\/1245"}],"collection":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/comments?post=1245"}],"version-history":[{"count":0,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts\/1245\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/media?parent=1245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/categories?post=1245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/tags?post=1245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}