{"id":1292,"date":"2013-02-04T18:56:56","date_gmt":"2013-02-04T18:56:56","guid":{"rendered":"http:\/\/www.chris-salazar.com\/blog\/?p=1292"},"modified":"2013-02-04T19:43:14","modified_gmt":"2013-02-04T19:43:14","slug":"hashtags-are-the-future-facebook-should-take-note-from-super-bowl","status":"publish","type":"post","link":"https:\/\/www.chris-salazar.com\/blog\/hashtags-are-the-future-facebook-should-take-note-from-super-bowl\/","title":{"rendered":"#Hashtags Are the Future &#8211; Facebook Should Take Note"},"content":{"rendered":"<p><span style=\"text-decoration: underline;\">S<em id=\"__mceDel\"><a style=\"font-size: 13px; line-height: 19px;\" href=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2013\/02\/Twitter-Hashtags_0.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1293\" data-permalink=\"https:\/\/www.chris-salazar.com\/blog\/hashtags-are-the-future-facebook-should-take-note-from-super-bowl\/twitter-hashtags_0\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2013\/02\/Twitter-Hashtags_0.jpg?fit=225%2C225&amp;ssl=1\" data-orig-size=\"225,225\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Twitter-Hashtags_0\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2013\/02\/Twitter-Hashtags_0.jpg?fit=225%2C225&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2013\/02\/Twitter-Hashtags_0.jpg?fit=225%2C225&amp;ssl=1\" class=\"wp-image-1293 alignleft\" alt=\"Twitter Hashtags Facebook Super Bowl\" src=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2013\/02\/Twitter-Hashtags_0.jpg?resize=250%2C200\" width=\"250\" height=\"200\" data-recalc-dims=\"1\" \/><\/a><\/em>uper Bowl Spoiler Alert<\/span>: \u00a0If you haven&#8217;t already seen the Super Bowl, the <a href=\"http:\/\/sports.yahoo.com\/news\/49ers-ball-1st-super-bowl-233734257--nfl.html\" target=\"_blank\">Ravens beat the Niners 34-31<\/a>. \u00a0Aside from the big game, we learned a lot about the use of social media.\u00a0 Besides text messaging, social media was the preferred way to talk about the game to peers; whether that be Twitter, Facebook, LinkedIn, YouTube and Google+.<\/p>\n<p>What was the top social media tool used?\u00a0 How did Twitter square up against Facebook?\u00a0 What did ads\/commercials use the most in their strategy?<\/p>\n<p>Let&#8217;s take a look at the numbers to figure out how social media played a role in the Super Bowl and what we can learn about brand strategy.<\/p>\n<ul>\n<li>75% of brands integrated social, mobile, #hashtags or apps in their ads\/commercials (Source:\u00a0 <a href=\"http:\/\/www.web-strategist.com\/blog\/2013\/02\/04\/2013-superbowl-ads-favor-urls-hashtags-not-facebook\/\" target=\"_blank\">Jeremiah Owyang<\/a>-Altimeter)<\/li>\n<li>Twitter mentioned in 50% of commercials, Facebook 8% and Google+ 0% (Source:\u00a0 <a href=\"http:\/\/marketingland.com\/game-over-twitter-mentioned-in-50-of-super-bowl-commercials-facebook-only-8-google-shut-out-32420\" target=\"_blank\">Marketing Land<\/a>)<\/li>\n<li>Beyonce vs the Blackout &#8211; Beyonce Google searches rose 7236%, while &#8220;the blackout&#8221; was the most searched item of the Super Bowl (Source:\u00a0 <a href=\"http:\/\/searchengineland.com\/super-bowl-2013-and-search-147297\" target=\"_blank\">Search Engine Land<\/a>)<\/li>\n<li><strong><span style=\"color: #ff6600;\">#Hashtags were used in 38% of ads\/commercials (up 31% compared to 2012)<\/span> (<\/strong>Source:\u00a0 <a href=\"http:\/\/www.web-strategist.com\/blog\/2013\/02\/04\/2013-superbowl-ads-favor-urls-hashtags-not-facebook\/\" target=\"_blank\">Jeremiah Owyang<\/a>)<\/li>\n<\/ul>\n<p>Aside from Corporate URLs to continue the conversation, #Hashtags were the most used social tool throughout the Super Bowl (while Facebook was only used 7%, a mere 4% DECREASE).\u00a0 The Super Bowl is one of the most watched cable event of the year with advertisers paying ~$4M for a 30 second commercial spot&#8211;you bet brands did their research and used what they feel is the best social tool.\u00a0 <span style=\"color: #ff6600;\">And&#8230;I agree.\u00a0 <\/span><\/p>\n<p>To continue the conversation or add input, #hashtags are easy to use and easy to follow.\u00a0 To find out more information about a specific topic, most search #hashtags, NOT Facebook posts.\u00a0 In fact, most don&#8217;t even use Facebook search (except to find people\/groups).\u00a0 Facebook Graph Search usage will vary from user to user, but I still don&#8217;t see it being used to find trending topics, <a href=\"http:\/\/www.huffingtonpost.com\/craig-kanalley\/facebook-graph-search-usefulness_b_2544829.html\" target=\"_blank\">but instead to find people and research data amongst friends<\/a>.<\/p>\n<p>Facebook needs to figure out either how to utilize #hashtags or help users continue\/discover the conversation.\u00a0 How else can I figure out &#8220;what&#8217;s trending&#8221; on Facebook?\u00a0 Try using #hashtags on Facebook posts and nothing happens.\u00a0 Most people use #hashtags to find new content (its the new-age &#8220;tag&#8221;) because its easy, convenient and accurate.\u00a0 How will Facebook bounce back?\u00a0 We should expect them to react fast&#8230;they need to soon or else they&#8217;ll see a decrease in usage next year.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Super Bowl Spoiler Alert: \u00a0If you haven&#8217;t already seen the Super Bowl, the Ravens beat the Niners 34-31. \u00a0Aside from the big game, we learned a lot about the use of social media.\u00a0 Besides text messaging, social media was the preferred way to talk about the game to peers; whether that be Twitter, Facebook, LinkedIn, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[6,5,16,18,19],"tags":[221,33,224,43,51,223,225,226,222,101,107,149],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#Hashtags Are the Future - Facebook Should Take Note - Connecting Marketing Strategy and Digital Innovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chris-salazar.com\/blog\/hashtags-are-the-future-facebook-should-take-note-from-super-bowl\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#Hashtags Are the Future - Facebook Should Take Note - Connecting Marketing Strategy and Digital Innovation\" \/>\n<meta property=\"og:description\" content=\"Super Bowl Spoiler Alert: \u00a0If you haven&#8217;t already seen the Super Bowl, the Ravens beat the Niners 34-31. \u00a0Aside from the big game, we learned a lot about the use of social media.\u00a0 Besides text messaging, social media was the preferred way to talk about the game to peers; whether that be Twitter, Facebook, LinkedIn, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.chris-salazar.com\/blog\/hashtags-are-the-future-facebook-should-take-note-from-super-bowl\/\" \/>\n<meta property=\"og:site_name\" content=\"Connecting Marketing Strategy and Digital Innovation\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-04T18:56:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-02-04T19:43:14+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2013\/02\/Twitter-Hashtags_0.jpg\" \/>\n<meta name=\"author\" content=\"Chris Salazar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@chris_salazar\" \/>\n<meta name=\"twitter:site\" content=\"@chris_salazar\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Salazar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/hashtags-are-the-future-facebook-should-take-note-from-super-bowl\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/hashtags-are-the-future-facebook-should-take-note-from-super-bowl\/\"},\"author\":{\"name\":\"Chris Salazar\",\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/3b06d6466218b17dca4bbca623dba534\"},\"headline\":\"#Hashtags Are the Future &#8211; Facebook Should Take Note\",\"datePublished\":\"2013-02-04T18:56:56+00:00\",\"dateModified\":\"2013-02-04T19:43:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/hashtags-are-the-future-facebook-should-take-note-from-super-bowl\/\"},\"wordCount\":416,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/3b06d6466218b17dca4bbca623dba534\"},\"keywords\":[\"#hashtags\",\"brands\",\"corporate\",\"facebook\",\"google\",\"graphicsearch\",\"jeremiahowyang\",\"linkedin\",\"superbowl\",\"techmeme\",\"twitter\",\"youtube\"],\"articleSection\":[\"Brand Strategy\",\"Digital Marketing\",\"Mobile Industry\",\"Social Business\",\"Social Media Tools\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.chris-salazar.com\/blog\/hashtags-are-the-future-facebook-should-take-note-from-super-bowl\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/hashtags-are-the-future-facebook-should-take-note-from-super-bowl\/\",\"url\":\"https:\/\/www.chris-salazar.com\/blog\/hashtags-are-the-future-facebook-should-take-note-from-super-bowl\/\",\"name\":\"#Hashtags Are the Future - Facebook Should Take Note - Connecting Marketing Strategy and Digital Innovation\",\"isPartOf\":{\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#website\"},\"datePublished\":\"2013-02-04T18:56:56+00:00\",\"dateModified\":\"2013-02-04T19:43:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/hashtags-are-the-future-facebook-should-take-note-from-super-bowl\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.chris-salazar.com\/blog\/hashtags-are-the-future-facebook-should-take-note-from-super-bowl\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/hashtags-are-the-future-facebook-should-take-note-from-super-bowl\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.chris-salazar.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"#hashtags\",\"item\":\"https:\/\/www.chris-salazar.com\/blog\/tag\/hashtags\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"#Hashtags Are the Future &#8211; Facebook Should Take Note\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#website\",\"url\":\"https:\/\/www.chris-salazar.com\/blog\/\",\"name\":\"Connecting Marketing Strategy and Digital Innovation\",\"description\":\"Global Executive Leader\",\"publisher\":{\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/3b06d6466218b17dca4bbca623dba534\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.chris-salazar.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/3b06d6466218b17dca4bbca623dba534\",\"name\":\"Chris Salazar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2020\/03\/chrissalazar.jpeg?fit=200%2C200&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2020\/03\/chrissalazar.jpeg?fit=200%2C200&ssl=1\",\"width\":200,\"height\":200,\"caption\":\"Chris Salazar\"},\"logo\":{\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"#Hashtags Are the Future - Facebook Should Take Note - Connecting Marketing Strategy and Digital Innovation","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.chris-salazar.com\/blog\/hashtags-are-the-future-facebook-should-take-note-from-super-bowl\/","og_locale":"en_US","og_type":"article","og_title":"#Hashtags Are the Future - Facebook Should Take Note - Connecting Marketing Strategy and Digital Innovation","og_description":"Super Bowl Spoiler Alert: \u00a0If you haven&#8217;t already seen the Super Bowl, the Ravens beat the Niners 34-31. \u00a0Aside from the big game, we learned a lot about the use of social media.\u00a0 Besides text messaging, social media was the preferred way to talk about the game to peers; whether that be Twitter, Facebook, LinkedIn, [&hellip;]","og_url":"https:\/\/www.chris-salazar.com\/blog\/hashtags-are-the-future-facebook-should-take-note-from-super-bowl\/","og_site_name":"Connecting Marketing Strategy and Digital Innovation","article_published_time":"2013-02-04T18:56:56+00:00","article_modified_time":"2013-02-04T19:43:14+00:00","og_image":[{"url":"http:\/\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2013\/02\/Twitter-Hashtags_0.jpg"}],"author":"Chris Salazar","twitter_card":"summary_large_image","twitter_creator":"@chris_salazar","twitter_site":"@chris_salazar","twitter_misc":{"Written by":"Chris Salazar","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.chris-salazar.com\/blog\/hashtags-are-the-future-facebook-should-take-note-from-super-bowl\/#article","isPartOf":{"@id":"https:\/\/www.chris-salazar.com\/blog\/hashtags-are-the-future-facebook-should-take-note-from-super-bowl\/"},"author":{"name":"Chris Salazar","@id":"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/3b06d6466218b17dca4bbca623dba534"},"headline":"#Hashtags Are the Future &#8211; Facebook Should Take Note","datePublished":"2013-02-04T18:56:56+00:00","dateModified":"2013-02-04T19:43:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.chris-salazar.com\/blog\/hashtags-are-the-future-facebook-should-take-note-from-super-bowl\/"},"wordCount":416,"commentCount":1,"publisher":{"@id":"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/3b06d6466218b17dca4bbca623dba534"},"keywords":["#hashtags","brands","corporate","facebook","google","graphicsearch","jeremiahowyang","linkedin","superbowl","techmeme","twitter","youtube"],"articleSection":["Brand Strategy","Digital Marketing","Mobile Industry","Social Business","Social Media Tools"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.chris-salazar.com\/blog\/hashtags-are-the-future-facebook-should-take-note-from-super-bowl\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.chris-salazar.com\/blog\/hashtags-are-the-future-facebook-should-take-note-from-super-bowl\/","url":"https:\/\/www.chris-salazar.com\/blog\/hashtags-are-the-future-facebook-should-take-note-from-super-bowl\/","name":"#Hashtags Are the Future - Facebook Should Take Note - Connecting Marketing Strategy and Digital Innovation","isPartOf":{"@id":"https:\/\/www.chris-salazar.com\/blog\/#website"},"datePublished":"2013-02-04T18:56:56+00:00","dateModified":"2013-02-04T19:43:14+00:00","breadcrumb":{"@id":"https:\/\/www.chris-salazar.com\/blog\/hashtags-are-the-future-facebook-should-take-note-from-super-bowl\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.chris-salazar.com\/blog\/hashtags-are-the-future-facebook-should-take-note-from-super-bowl\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.chris-salazar.com\/blog\/hashtags-are-the-future-facebook-should-take-note-from-super-bowl\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.chris-salazar.com\/blog\/"},{"@type":"ListItem","position":2,"name":"#hashtags","item":"https:\/\/www.chris-salazar.com\/blog\/tag\/hashtags\/"},{"@type":"ListItem","position":3,"name":"#Hashtags Are the Future &#8211; Facebook Should Take Note"}]},{"@type":"WebSite","@id":"https:\/\/www.chris-salazar.com\/blog\/#website","url":"https:\/\/www.chris-salazar.com\/blog\/","name":"Connecting Marketing Strategy and Digital Innovation","description":"Global Executive Leader","publisher":{"@id":"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/3b06d6466218b17dca4bbca623dba534"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.chris-salazar.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/3b06d6466218b17dca4bbca623dba534","name":"Chris Salazar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2020\/03\/chrissalazar.jpeg?fit=200%2C200&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2020\/03\/chrissalazar.jpeg?fit=200%2C200&ssl=1","width":200,"height":200,"caption":"Chris Salazar"},"logo":{"@id":"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/image\/"}}]}},"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1DJ1w-kQ","jetpack_sharing_enabled":true,"jetpack_likes_enabled":false,"jetpack-related-posts":[{"id":1296,"url":"https:\/\/www.chris-salazar.com\/blog\/new-web-instagram-feed-is-live-whats-missing-though\/","url_meta":{"origin":1292,"position":0},"title":"New &#8220;Web&#8221; Instagram Feed Is Live &#8211; What&#8217;s Missing Though?  Functional #hashtags","author":"Chris Salazar","date":"5 February, 2013","format":false,"excerpt":"Definitely looks like Instagram is working towards the mainstream audience and by their new \"web feed\" they take a big leap forward.\u00a0 The look is appealing to newbies and definitely offers a good look into some of Instagram's functionality, but not all. At first glance, the new \"profile web feed\"\u2026","rel":"","context":"In &quot;Breaking News&quot;","block_context":{"text":"Breaking News","link":"https:\/\/www.chris-salazar.com\/blog\/category\/breaking-news\/"},"img":{"alt_text":"Instagram Feed Facebook Web","src":"https:\/\/i0.wp.com\/chris-salazar.com\/blog\/wp-content\/uploads\/2013\/02\/instagram.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1149,"url":"https:\/\/www.chris-salazar.com\/blog\/empire-avenue-portfolio-view-gets-a-facelift\/","url_meta":{"origin":1292,"position":1},"title":"Empire Avenue &#8220;Portfolio View&#8221; Gets a Face Lift &#8211; ALL NEW VIEW","author":"Chris Salazar","date":"17 May, 2011","format":false,"excerpt":"Empire Avenue, introduced to me by Jeremiah, has become a never-ending pursuit of brand awareness for \"myself\" (see my initial thoughts here). \u00a0I consider my online social identity (whether it be my last name, first name or both) to be my brand. \u00a0A brand that I care about, promote and\u2026","rel":"","context":"In &quot;Brand Strategy&quot;","block_context":{"text":"Brand Strategy","link":"https:\/\/www.chris-salazar.com\/blog\/category\/brand-strategy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2011\/05\/emp.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":773,"url":"https:\/\/www.chris-salazar.com\/blog\/facebook-usernames-seo-happens\/","url_meta":{"origin":1292,"position":2},"title":"Facebook Usernames: What&#8217;s Going To Happen? SEO will&#8230;","author":"Chris Salazar","date":"9 June, 2009","format":false,"excerpt":"UPDATE: \u00a0Dan Schawbel (as I suspected) sees facebook usernames as not just important, but\u00a0required Facebook usernames are coming shortly...here's your one and only chance to snag your own unique username. \u00a0Talk about Personal Branding? \u00a0I bet Dan Schawbel will be all over this. \u00a0What should your username be? \u00a0Will celebrities\u2026","rel":"","context":"In &quot;Brand Strategy&quot;","block_context":{"text":"Brand Strategy","link":"https:\/\/www.chris-salazar.com\/blog\/category\/brand-strategy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":84,"url":"https:\/\/www.chris-salazar.com\/blog\/whats-happening-to-the-myspace-generation\/","url_meta":{"origin":1292,"position":3},"title":"What&#8217;s happening to the MySpace generation?","author":"Chris Salazar","date":"15 May, 2007","format":false,"excerpt":"Before we continue any further, I need to first make a disclaimer: I admit that I've somehow joined the social networking internet craze, starting from Xanga, leading to MySpace, then to my blog, and now I'm pretty interested in Facebook. In fact, this is precisely what has got me wondering\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1067,"url":"https:\/\/www.chris-salazar.com\/blog\/empire-avenue-invest-in-your-social-brand\/","url_meta":{"origin":1292,"position":4},"title":"Empire Avenue ~ Invest in YOUR social brand","author":"Chris Salazar","date":"22 April, 2011","format":false,"excerpt":"\u00a0\u00a0 I started Empire Avenue a few days ago and I have to say its pretty addicting.\u00a0 I even bought an iphone app for it (I rarely buy stuff through the app store).\u00a0 EA seems intriguing b\/c it combines all mediums of the social experience into one platform.\u00a0 Want a\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1102,"url":"https:\/\/www.chris-salazar.com\/blog\/a-look-back-what-happened-to-myspaces-battle-with-facebook\/","url_meta":{"origin":1292,"position":5},"title":"A Look Back:  What Happened To MySpace&#8217;s Battle With Facebook?","author":"Chris Salazar","date":"5 May, 2011","format":false,"excerpt":"A few years back I wrote a post about Facebook and if they can win the battle over MySpace. Here are the highlights of that post written back in 2007: Provides a legitimate social networking platform MySpace:\u00a0Yes, but who is part of the network? Probably, friends you met at a\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts\/1292"}],"collection":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/comments?post=1292"}],"version-history":[{"count":0,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts\/1292\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/media?parent=1292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/categories?post=1292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/tags?post=1292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}