{"id":1345,"date":"2013-03-14T17:26:43","date_gmt":"2013-03-14T17:26:43","guid":{"rendered":"http:\/\/chris-salazar.com\/blog\/?p=1345"},"modified":"2013-03-14T17:26:43","modified_gmt":"2013-03-14T17:26:43","slug":"apples-time-is-now-do-or-die","status":"publish","type":"post","link":"https:\/\/www.chris-salazar.com\/blog\/apples-time-is-now-do-or-die\/","title":{"rendered":"Apple&#8217;s Time Is Now &#8211; Do or Die"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/chris-salazar.com\/blog\/wp-content\/uploads\/2013\/03\/android-vs-ios.jpeg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1346\" data-permalink=\"https:\/\/www.chris-salazar.com\/blog\/apples-time-is-now-do-or-die\/android-vs-ios\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2013\/03\/android-vs-ios.jpeg?fit=500%2C315&amp;ssl=1\" data-orig-size=\"500,315\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"android-vs-ios\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2013\/03\/android-vs-ios.jpeg?fit=300%2C189&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2013\/03\/android-vs-ios.jpeg?fit=500%2C315&amp;ssl=1\" class=\"alignleft  wp-image-1346\" title=\"Android Apple Google iOS\" alt=\"android-vs-ios\" src=\"https:\/\/i0.wp.com\/chris-salazar.com\/blog\/wp-content\/uploads\/2013\/03\/android-vs-ios-300x189.jpeg?resize=210%2C132\" width=\"210\" height=\"132\" srcset=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2013\/03\/android-vs-ios.jpeg?resize=300%2C189&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2013\/03\/android-vs-ios.jpeg?w=500&amp;ssl=1 500w\" sizes=\"(max-width: 210px) 100vw, 210px\" data-recalc-dims=\"1\" \/><\/a>Who is the leading mobile company for consumers? \u00a0Is Apple still the biggest force in the industry? \u00a0Short answer for both questions: \u00a0<strong>not sure<\/strong>. \u00a0Now, more than ever, it&#8217;s unclear who has the competitive advantage between Google and Apple. \u00a0Apple&#8217;s iPhone used to be the &#8220;coolest&#8221; phone available&#8211;it became an accessory that everyone needed to have.<\/p>\n<p>That&#8217;s until Google took the driver seat and started innovating. \u00a0With bigger screens, faster processors and cool OS names like &#8220;Ice Cream Sandwich,&#8221; Android devices are becoming a serious threat to the iPhone. \u00a0<a title=\"sxsw early adopters android curious\" href=\"http:\/\/www.web-strategist.com\/blog\/2013\/03\/13\/altimeters-take-the-technologies-that-matter-from-sxsw-2013\/\" target=\"_blank\">Early adopters are becoming Android curious<\/a>\u00a0(at least at SXSW)\u00a0and even some of Apple&#8217;s &#8220;loudest&#8221; fans have made the <a title=\"android apple robert scoble guy kawasaki\" href=\"http:\/\/readwrite.com\/2013\/03\/07\/andy-ihnatko-apple-fanboy-switches-to-android\" target=\"_blank\">switch to Android<\/a>.<\/p>\n<p>What does Apple need to do? \u00a0They need to <a title=\"apple ios 7 ios7\" href=\"http:\/\/readwrite.com\/2013\/03\/12\/why-apple-ios-7-needs-to-kill-it\" target=\"_blank\">kill it with IOS 7<\/a>! \u00a0These are the key areas Apple needs to make improvements in for the next iOS:<\/p>\n<ul>\n<li><span style=\"line-height: 13px;\"><b>Basic iOS Functionality &#8211;\u00a0<\/b>All phones will soon look the same and consumers will begin to make buying decisions based on operating system. \u00a0The iOS has become stagnant and boring. \u00a0Give us the ability to customize, create apps on the fly and reinvent how we use phones. \u00a0Take some notes from your Mac iOS and bring that experience to the iPhone. \u00a0<\/span><\/li>\n<li><strong>Siri &#8211;\u00a0<\/strong>Siri created some initial buzz, but by now its gone. \u00a0Siri = Apple; no other device has it. \u00a0Turn this into an opportunity to make Apple a leader in technology again. \u00a0It&#8217;s not just voice recognition, but how can Siri improve online shopping (a billion dollar industy), everyday chores and even our professional lives.<br \/>\n<strong><\/strong><\/li>\n<li><strong>Passbook &#8211;\u00a0<\/strong>I love this app, its cool, different and easy to use. \u00a0But, its currently limited with the number of apps I can use it with. \u00a0Expand Passbook and let me use it for everyday purchases. \u00a0Department stores&#8230;who has a department store credit card? \u00a0I don&#8217;t but I do want a Passbook Department Card&#8211;make it easy for me to make purchases and manage spending + give me rewards.<\/li>\n<li><strong>Maps &#8211;\u00a0<\/strong>Regain faith with the Maps app. \u00a0It&#8217;s a MUST. \u00a0I&#8217;m not saying we will all switch to Apple Maps instead of Google, but at least we will feel confident that Apple can create apps that will work&#8211;for now, I don&#8217;t have a lot of trust in Apple. \u00a0Trust is important. \u00a0I trust Google.<\/li>\n<li><strong>Look &amp; Feel &#8211;\u00a0<\/strong>It&#8217;s time to give the iOS a face-lift and make it &#8220;cooler.&#8221; \u00a0Android devices with retina screens look beautiful and I&#8217;ve seen what Apple can do with their desktops\/laptops&#8211;let&#8217;s figure something out Apple. \u00a0Make something nice to look at.<\/li>\n<li><strong>Take Note From Jailbreakers &#8211;\u00a0<\/strong>The jailbreak community has been cooking up some great apps\/tweaks that Apple should look at. \u00a0There are a lot of lessons to be learned and instead of\u00a0back lashing\u00a0against the community, maybe there&#8217;s an opportunity to work together. \u00a0If users are taking the time to tweak their devices, it means they&#8217;re happy with Apple; why not learn from them?<\/li>\n<\/ul>\n<p>The last few iPhone product launches (4S and 5) have lacked the buzz and excitement we became accustomed to. \u00a0Yet, Google keeps innovating and Android devices are slowly becoming the cool accessory. \u00a0Looking at all the\u00a0<a title=\"leaked samsung galaxy S IV phone google\" href=\"http:\/\/www.techmeme.com\/130314\/p21#a130314p21\" target=\"_blank\">leaked photos of the Samsung Galaxy S IV<\/a>, I&#8217;m now curious and willing to give Android a try.<\/p>\n<p>But, I&#8217;ll wait a bit on Apple, hopefully they get back to being cool again.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who is the leading mobile company for consumers? \u00a0Is Apple still the biggest force in the industry? \u00a0Short answer for both questions: \u00a0not sure. \u00a0Now, more than ever, it&#8217;s unclear who has the competitive advantage between Google and Apple. \u00a0Apple&#8217;s iPhone used to be the &#8220;coolest&#8221; phone available&#8211;it became an accessory that everyone needed to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[137,16],"tags":[24,25,51,257,55,256,58,61,260,143,259,258],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple&#039;s Time Is Now - Do or Die - Connecting Marketing Strategy and Digital Innovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chris-salazar.com\/blog\/apples-time-is-now-do-or-die\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple&#039;s Time Is Now - Do or Die - Connecting Marketing Strategy and Digital Innovation\" \/>\n<meta property=\"og:description\" content=\"Who is the leading mobile company for consumers? \u00a0Is Apple still the biggest force in the industry? \u00a0Short answer for both questions: \u00a0not sure. \u00a0Now, more than ever, it&#8217;s unclear who has the competitive advantage between Google and Apple. \u00a0Apple&#8217;s iPhone used to be the &#8220;coolest&#8221; 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Its definitely a difficult decision b\/c the idea of being valuable to me probably is\u2026","rel":"","context":"In &quot;Brand Strategy&quot;","block_context":{"text":"Brand Strategy","link":"https:\/\/www.chris-salazar.com\/blog\/category\/brand-strategy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1007,"url":"https:\/\/www.chris-salazar.com\/blog\/local-mobile-applications-why-the-interest\/","url_meta":{"origin":1345,"position":1},"title":"LOCAL Mobile Applications &#8211; Why the interest?","author":"Chris Salazar","date":"24 March, 2010","format":false,"excerpt":"Local Mobile Applications (i.e. Foursquare, Yelp, Yahoo! Local) have emerged as a big industry with a tremendous amount of potential to make money.\u00a0 This is especially true as traditional flip phones are faded out and users adopt the flashy new smart phones.\u00a0 Apple made a big jump with the iPhone\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1254,"url":"https:\/\/www.chris-salazar.com\/blog\/fake-instagram-app-on-android-malware-alert\/","url_meta":{"origin":1345,"position":2},"title":"Fake &#8220;Instagram&#8221; App on Android &#8211; Malware Alert","author":"Chris Salazar","date":"19 April, 2012","format":false,"excerpt":"Definitely was not aware that this could happen, but it looks like we may see more and more of this soon. \u00a0There is a fake Instagram app (as reported by USA Today) \u00a0that installs malware on your device instead of delivering the service. \u00a0It seems that attackers are looking at\u2026","rel":"","context":"In &quot;Apple News &amp; Rumors&quot;","block_context":{"text":"Apple News &amp; Rumors","link":"https:\/\/www.chris-salazar.com\/blog\/category\/apple-news\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1239,"url":"https:\/\/www.chris-salazar.com\/blog\/placeme-app-cool-or-scary-your-privacy-is-key\/","url_meta":{"origin":1345,"position":3},"title":"PlaceMe App &#8211; Cool or Scary?  Your Privacy is Key","author":"Chris Salazar","date":"12 April, 2012","format":false,"excerpt":"There's a new iOS\/Android app, PlaceMe, that will soon need to win the \"privacy debate\" in order for it to succeed - will it stand the test of time? \u00a0Robert Scoble says that this app will freak you out, but its the future. \u00a0Although, Scoble and Kevin Tofel are right,\u2026","rel":"","context":"In &quot;Apple News &amp; Rumors&quot;","block_context":{"text":"Apple News &amp; Rumors","link":"https:\/\/www.chris-salazar.com\/blog\/category\/apple-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blogs-images.forbes.com\/ryanmac\/files\/2012\/03\/05_details.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1220,"url":"https:\/\/www.chris-salazar.com\/blog\/iphone-rumor-4-6-inch-display-so-what-heres-what-we-really-need\/","url_meta":{"origin":1345,"position":4},"title":"iPhone Rumor:  4.6 inch display? So what, here&#8217;s what we REALLY need&#8230;","author":"Chris Salazar","date":"22 March, 2012","format":false,"excerpt":"Several reports suggesting that the new iPhone will have a cool 4.6 inch display, while some have shot down this rumor.\u00a0 It's safe to say that a lot will be riding on the iPhone event that could happen in June or even July.\u00a0 Whereas the the new iPad announcement was\u2026","rel":"","context":"In &quot;Apple News &amp; Rumors&quot;","block_context":{"text":"Apple News &amp; Rumors","link":"https:\/\/www.chris-salazar.com\/blog\/category\/apple-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2012\/03\/iphone-5-concept-air.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1093,"url":"https:\/\/www.chris-salazar.com\/blog\/apple-and-verizon-will-offer-over-the-air-ios-updates\/","url_meta":{"origin":1345,"position":5},"title":"Apple and Verizon Will Offer &#8220;over-the-air&#8221; iOS Updates!","author":"Chris Salazar","date":"5 May, 2011","format":false,"excerpt":"Verizon has been looking for the competitive advantage over AT&T and although \"better\" cell phone service could be one factor, offering OTA iOS updates is a big win. \u00a0Apple seems to release new updates once or twice a month and its become a pain to use iTunes; mainly because I'm\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"https:\/\/gigaom2.files.wordpress.com\/2011\/05\/iphone-ota-updates.jpg?w=350&h=200&crop=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts\/1345"}],"collection":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/comments?post=1345"}],"version-history":[{"count":0,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts\/1345\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/media?parent=1345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/categories?post=1345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/tags?post=1345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}