{"id":137,"date":"2008-01-10T05:53:50","date_gmt":"2008-01-10T05:53:50","guid":{"rendered":"http:\/\/ebizz.wordpress.com\/2008\/01\/10\/building-an-online-community-tool-1-blog-part-2\/"},"modified":"2017-02-26T06:40:59","modified_gmt":"2017-02-26T06:40:59","slug":"building-an-online-community-tool-1-blog-part-2","status":"publish","type":"post","link":"https:\/\/www.chris-salazar.com\/blog\/building-an-online-community-tool-1-blog-part-2\/","title":{"rendered":"Building An Online Community (Tool #1: Blog) (Part 2)"},"content":{"rendered":"<p>I&#8217;ve previously talked about the basics for <a href=\"http:\/\/ebizz.wordpress.com\/2008\/01\/03\/building-an-online-community-tool-1-blog\/\" target=\"_blank\">building an online community starting with corporate blogs<\/a>. This is great for building a foundation, but each online community must have an underlying strategy to keep it living. Strategic planning is vital in ensuring online community goals are met and evolving.<\/p>\n<p>Here&#8217;s my list of milestones and goals for all online community blogs (within the first few months):<\/p>\n<ul>\n<li>Integrate corporate blogs in all customer touch points including:\n<ul>\n<li>Announcements<\/li>\n<\/ul>\n<ul>\n<li>Product Launches<\/li>\n<\/ul>\n<ul>\n<li>Product Developments<\/li>\n<\/ul>\n<ul>\n<li>Support<\/li>\n<\/ul>\n<ul>\n<li>Customer Events<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Create community blogs to foster industry conversations (2-way) and thought leadership<\/li>\n<\/ul>\n<ul>\n<li>Encourage Product Marketing to actively participate in the online industry conversation:\n<ul>\n<li>Watch corporate bloggers and step in when needed<\/li>\n<\/ul>\n<ul>\n<li>Interact with other industry practitioners and build an online social network<\/li>\n<\/ul>\n<ul>\n<li>Provide corporate bloggers with research and ideas from the blogosphere<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Allow corporate blogs to be used as a feedback mechanism to improve products, support\/tech help, messaging, and strategy\n<ul>\n<li>Connect product teams with current customers\/users to build better products<\/li>\n<\/ul>\n<ul>\n<li>Connect users with users to solve technical issues and log information in archives\/database<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Utilize corporate blogs as sales tools\n<ul>\n<li>Use blog entries as conversation starters<\/li>\n<\/ul>\n<ul>\n<li>Refer to corporate blogs and\/or specific posts for tech help\/information<\/li>\n<\/ul>\n<ul>\n<li>Use blogs\/bloggers to answer questions from the sales field<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Improve communication with partners and vendors\n<ul>\n<li>Blogs = reseller tools to promote vendor&#8217;s product info and support<\/li>\n<li>Another medium to foster communication, product awareness, and channel partner advantages<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Use corporate blogs as a mechanism to keep track of competitor&#8217;s successes and advantages\n<ul>\n<li>Listen to their customer feedback &#8211; what are they doing well?<\/li>\n<\/ul>\n<ul>\n<li>How are their customers reacting to your product launches, etc?\n<ul>\n<li>How can this information help your company improve product and operations?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>This is a great list to start off with. It&#8217;s general, yet each corporation can prone it to their own liking. Additionally, here are some other thought-provoking posts that can help with your planning:<\/p>\n<ol>\n<li><a href=\"http:\/\/ebizz.wordpress.com\/2007\/12\/01\/how-to-sell-social-media-to-your-boss\/\" target=\"_blank\">How to sell social media to your boss<\/a><\/li>\n<li><a href=\"http:\/\/ebizz.wordpress.com\/2007\/07\/12\/social-20\/\" target=\"_blank\">Social 2.0 and How to utilize it&#8217;s full potential in business<\/a><\/li>\n<li><a href=\"http:\/\/ebizz.wordpress.com\/2007\/06\/13\/the-4-cs-of-bloggingwhat-really-matters\/\" target=\"_blank\">The 4 C&#8217;s of blogging<\/a><\/li>\n<li><a href=\"http:\/\/ebizz.wordpress.com\/2005\/11\/27\/benefits-of-corporate-blogs-k-logs\/\" target=\"_blank\">Benefits of corporate blogs<\/a><\/li>\n<li><a href=\"http:\/\/ebizz.wordpress.com\/2007\/08\/09\/users-vs-consumers-whos-in-whos-out\/\" target=\"_blank\">Users vs Consumers &#8211; Who&#8217;s in, Who&#8217;s out<\/a><\/li>\n<\/ol>\n<p>tweetmeme_url = &#8221;;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve previously talked about the basics for building an online community starting with corporate blogs. This is great for building a foundation, but each online community must have an underlying strategy to keep it living. Strategic planning is vital in ensuring online community goals are met and evolving. Here&#8217;s my list of milestones and goals [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4,5,18],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Building An Online Community (Tool #1: Blog) (Part 2) - Connecting Marketing Strategy and Digital Innovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chris-salazar.com\/blog\/building-an-online-community-tool-1-blog-part-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building An Online Community (Tool #1: Blog) (Part 2) - Connecting Marketing Strategy and Digital Innovation\" \/>\n<meta property=\"og:description\" content=\"I&#8217;ve previously talked about the basics for building an online community starting with corporate blogs. 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More companies now adapt their marketing strategies to include the Web as it is cheaper, faster, and easier. The evolution of online marketing has been drastically changing from simple text websites, to graphical interfaces, interactive media, and now to\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":133,"url":"https:\/\/www.chris-salazar.com\/blog\/building-an-online-community-tool-1-blog\/","url_meta":{"origin":137,"position":1},"title":"Building An Online Community (Tool #1: Blog)","author":"Chris Salazar","date":"3 January, 2008","format":false,"excerpt":"For the next few months, I will be putting on the hat of an Online Community Marketing Manager and pretending as if I'm starting my own from scratch. For simplicity reasons, let's assume I've already got all the back-end server stuff taken care of. Some questions to ponder about building\u2026","rel":"","context":"In &quot;Business Best Practices &amp; How To&quot;","block_context":{"text":"Business Best Practices &amp; How To","link":"https:\/\/www.chris-salazar.com\/blog\/category\/business-best-practices\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":76,"url":"https:\/\/www.chris-salazar.com\/blog\/who-can-be-a-community-evangelist\/","url_meta":{"origin":137,"position":2},"title":"Who can be a Community Evangelist?","author":"Chris Salazar","date":"26 March, 2007","format":false,"excerpt":"I've been fortunate enough to have a great mentor, Jeremiah Owyang, who really set a good foundation for me both my career and with community marketing. Although I've been out of the Community Marketing circle for a while, it's still on my mind. Yet, since Community Marketing is such a\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1453,"url":"https:\/\/www.chris-salazar.com\/blog\/top-digital-marketing-trends-2017\/","url_meta":{"origin":137,"position":3},"title":"Digital Marketing at It&#8217;s Best &#8211; Top Trends for 2017","author":"Chris Salazar","date":"21 February, 2017","format":false,"excerpt":"With Digital ad spend finally ready to take over TV\u00a0ad spend this year, the spotlight is on for digital marketers. In today's digital world, consumers are getting smarter at a faster rate than most corporations. Digital devices, especially mobile, make information available at customer finger tips whenever and wherever they\u00a0are\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":37,"url":"https:\/\/www.chris-salazar.com\/blog\/blogs-are-really-a-reality-check-for-pr-firms\/","url_meta":{"origin":137,"position":4},"title":"Blogs are really a REALITY CHECK for Corporations","author":"Chris Salazar","date":"1 May, 2006","format":false,"excerpt":"I don't know about you, but when I hear someone talk about how much money corporations are making, I tend to think of the agressive, fast talker agency that is trying desparately to get $$ from you. They conceivable make a product\/service sound the BEST, when sometimes thats not the\u2026","rel":"","context":"In &quot;Business Best Practices &amp; How To&quot;","block_context":{"text":"Business Best Practices &amp; How To","link":"https:\/\/www.chris-salazar.com\/blog\/category\/business-best-practices\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":108,"url":"https:\/\/www.chris-salazar.com\/blog\/social-medias-impact-on-the-top-25-brands\/","url_meta":{"origin":137,"position":5},"title":"Social Media&#8217;s IMPACT on the TOP 25 Brands","author":"Chris Salazar","date":"23 July, 2007","format":false,"excerpt":"Social Media has taken the world by storm, especially with the myspace and facebook phenomenons. But these are companies that were made to thrive in Social Media. Knowing this, how have the traditional companies (who've been around for years) been impacted? What's their future in social media? The graph below\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts\/137"}],"collection":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/comments?post=137"}],"version-history":[{"count":0,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts\/137\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/media?parent=137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/categories?post=137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/tags?post=137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}