{"id":1453,"date":"2017-02-21T05:40:56","date_gmt":"2017-02-21T05:40:56","guid":{"rendered":"http:\/\/chris-salazar.com\/blog\/?p=1453"},"modified":"2017-02-27T16:16:25","modified_gmt":"2017-02-27T16:16:25","slug":"top-digital-marketing-trends-2017","status":"publish","type":"post","link":"https:\/\/www.chris-salazar.com\/blog\/top-digital-marketing-trends-2017\/","title":{"rendered":"Digital Marketing at It&#8217;s Best &#8211; Top Trends for 2017"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/chris-salazar.com\/blog\/wp-content\/uploads\/2017\/02\/10612129013_402bb9f61c_q.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1454\" data-permalink=\"https:\/\/www.chris-salazar.com\/blog\/top-digital-marketing-trends-2017\/10612129013_402bb9f61c_q\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/02\/10612129013_402bb9f61c_q.jpg?fit=150%2C150&amp;ssl=1\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Digital Marketing Trends for 2017\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/02\/10612129013_402bb9f61c_q.jpg?fit=150%2C150&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/02\/10612129013_402bb9f61c_q.jpg?fit=150%2C150&amp;ssl=1\" class=\"alignleft size-full wp-image-1454\" src=\"https:\/\/i0.wp.com\/chris-salazar.com\/blog\/wp-content\/uploads\/2017\/02\/10612129013_402bb9f61c_q.jpg?resize=150%2C150\" alt=\"\" width=\"150\" height=\"150\" data-recalc-dims=\"1\" \/><\/a>With Digital ad spend finally <a href=\"http:\/\/tech.co\/digital-ads-track-finally-beat-tv-ads-2017-2016-12\" target=\"_blank\">ready to take over TV\u00a0ad spend<\/a> this year, the spotlight is on for digital marketers. In today&#8217;s digital world, consumers are getting smarter at a faster rate than most corporations. Digital devices, especially mobile, make information available at customer finger tips whenever and wherever they\u00a0are &#8211; digital marketing is more intricate than ever before. In fact, Mobile ad spend will spearhead digital ad spend growth with an <a href=\"https:\/\/www.emarketer.com\/Article\/US-Digital-Ad-Spending-Surpass-TV-this-Year\/1014469\" target=\"_blank\">estimated $45.95M spent<\/a> in 2017 (YoY growth of 45%). Mobile is here to stay and so is Digital Marketing.<\/p>\n<p>The spotlight is definitely on, but where should digital marketers focus their efforts?<\/p>\n<ul>\n<li><strong>Innovation<\/strong>\n<ul>\n<li>Core (daily) responsibility within all cross-functional teams, especially Marketing, IT and Product Marketing<\/li>\n<li><a href=\"http:\/\/www.web-strategist.com\/blog\/2016\/08\/22\/corporate-innovation-impacts-customers-in-four-ways\/\" target=\"_blank\">How Corporate Innovation Impacts Customers &#8211; Jeremiah Oywang<\/a><\/li>\n<li><strong><span style=\"text-decoration: underline;\">Goals<\/span>:<\/strong> challenge existing strategies, think differently, take risks, innovate\u00a0<span style=\"text-decoration: underline;\">every<\/span> day<\/li>\n<\/ul>\n<\/li>\n<li><strong>Transformation<\/strong>\n<ul>\n<li>Long term commitment\u00a0to transform\u00a0a company&#8217;s culture and evolve with business trends and consumer behaviors<\/li>\n<li>&#8220;It\u2019s the use of technology to create a better customer experience, improve products and services, and increase the effectiveness of business operations.&#8221; &#8211; <a href=\"https:\/\/insights.hpe.com\/\" target=\"_blank\">insights.hpe.com<\/a><\/li>\n<li><strong><span style=\"text-decoration: underline;\">Goals<\/span>:<\/strong> leverage innovation &#8220;wins&#8221; for long term strategies, lead trends (not chase them), trust the process<\/li>\n<\/ul>\n<\/li>\n<li><strong>Big Data Analytics<\/strong>\n<ul>\n<li>The more connected we are, the more data we create &#8211; for digital marketers, this is the jackpot<\/li>\n<li>&#8220;It\u2019s not what you know. It\u2019s what you <em>do<\/em> with what you know.&#8221; &#8211; <a href=\"http:\/\/www.forbes.com\/sites\/danielnewman\/2017\/01\/31\/realizing-the-potential-of-big-data-and-analytics\/#4bd811b1c66c\" target=\"_blank\">Forbes.com<\/a><\/li>\n<li><strong><span style=\"text-decoration: underline;\">Goals<\/span>:<\/strong> use analytics to\u00a0drive marketing decisions, hire data scientists, create data models (predictive and propensity-to-buy), embrace the numbers<\/li>\n<\/ul>\n<\/li>\n<li><strong>Influencer Marketing<\/strong>\n<ul>\n<li>Credible digital figures are trustworthy and influential, but there&#8217;s a cost and it&#8217;s worth it<\/li>\n<li>&#8220;[Online influencers] offer not only global reach but credibility and trust.&#8221; &#8211;\u00a0<a title=\"Posts by Jeff Bullas\" href=\"http:\/\/www.jeffbullas.com\/2015\/11\/22\/15-digital-marketing-trends-for-2016-that-could-destroy-your-business\/\" target=\"_blank\" rel=\"author\">Jeff Bullas<\/a><\/li>\n<li><strong><span style=\"text-decoration: underline;\">Goals<\/span>:<\/strong>\u00a0digital brands should create &#8220;genuine&#8221; relationships with influencers, include\u00a0influencers in all digital outlets (video, social, community), remember influencers are human too<\/li>\n<\/ul>\n<\/li>\n<li><strong>Bonus: Market digitally\u00a0for Generation C (Gen C)<\/strong>\n<ul>\n<li>Aka, the YouTube Generation who are not necessarily in a specific age group, but are empowered by technology, highly engaged, and make calculated decisions<\/li>\n<li>&#8220;Why are they known as Gen C? Because they thrive on Connection,Community, Creation and Curation.&#8221; &#8211; <a href=\"https:\/\/www.thinkwithgoogle.com\/articles\/meet-gen-c-youtube-generation-in-own-words.html\" target=\"_blank\">Meet Gen C<\/a><\/li>\n<li><strong><span style=\"text-decoration: underline;\">Goals<\/span>:\u00a0<\/strong>embrace video marketing, focus on unique content,\u00a0provide an outlet for creativity, change the world<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>These trends will impact all digital marketing tactics including as social, email, and integrating marketing, which is why digital marketers have the spotlight. As corporations invest heavily\u00a0into digital, ROI is scrutinized, but the intangible may have the biggest business impact.<\/p>\n<p>Digital strategy and innovation is every corporation&#8217;s secret weapon &#8211; use it wisely.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With Digital ad spend finally ready to take over TV\u00a0ad spend this year, the spotlight is on for digital marketers. In today&#8217;s digital world, consumers are getting smarter at a faster rate than most corporations. Digital devices, especially mobile, make information available at customer finger tips whenever and wherever they\u00a0are &#8211; digital marketing is more [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[5],"tags":[285,284,283,286,289,287,146,288],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Marketing at It&#039;s Best - Top Trends for 2017 - Connecting Marketing Strategy and Digital Innovation<\/title>\n<meta name=\"description\" content=\"Top Digital Marketing trends for B2C and B2B corporations in 2017: innovation, transformation, big data analytics, influencer marketing, and Gen C.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chris-salazar.com\/blog\/top-digital-marketing-trends-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing at It&#039;s Best - Top Trends for 2017 - Connecting Marketing Strategy and Digital Innovation\" \/>\n<meta property=\"og:description\" content=\"Top Digital Marketing trends for B2C and B2B corporations in 2017: innovation, transformation, big data analytics, influencer marketing, and Gen C.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.chris-salazar.com\/blog\/top-digital-marketing-trends-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"Connecting Marketing Strategy and Digital Innovation\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-21T05:40:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-02-27T16:16:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/02\/10612129013_402bb9f61c_q.jpg?fit=150%2C150&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"150\" \/>\n\t<meta property=\"og:image:height\" content=\"150\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Salazar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@chris_salazar\" \/>\n<meta name=\"twitter:site\" content=\"@chris_salazar\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Salazar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/top-digital-marketing-trends-2017\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/top-digital-marketing-trends-2017\/\"},\"author\":{\"name\":\"Chris Salazar\",\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/3b06d6466218b17dca4bbca623dba534\"},\"headline\":\"Digital Marketing at It&#8217;s Best &#8211; 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Where's the market moving? Where should we focus our marketing spend? Maybe we, as Digital Marketers, should be focused on something deeper: \u00a0Why do we choose one brand over another? How do people make\u2026","rel":"","context":"In &quot;Brand Strategy&quot;","block_context":{"text":"Brand Strategy","link":"https:\/\/www.chris-salazar.com\/blog\/category\/brand-strategy\/"},"img":{"alt_text":"Neuroscience and Digital Marketing","src":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/02\/DSN_Brain-2iqstvt-500x426.png?fit=500%2C426&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1489,"url":"https:\/\/www.chris-salazar.com\/blog\/moving-up-digital-marketing-promotions-march-27-2017\/","url_meta":{"origin":1453,"position":1},"title":"Movin&#8217; on up in Digital Marketing &#8211; March 27, 2017","author":"Chris Salazar","date":"28 March, 2017","format":false,"excerpt":"The Digital Marketing industry is hot! Many professionals on the move, getting promoted, and taking on new responsibilities. This series highlights those individuals for their outstanding leadership. For years, Jeremiah Owyang kept a similar list for Social Business - I'll keep it going for Digital Marketing. Key roles include (but\u2026","rel":"","context":"In &quot;Moving Up - Career Promotions&quot;","block_context":{"text":"Moving Up - Career Promotions","link":"https:\/\/www.chris-salazar.com\/blog\/category\/moving-up-career-promotions\/"},"img":{"alt_text":"Digital Marketing Promotions","src":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/03\/Business-Man-Fast-Moving.jpg?fit=1000%2C662&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/03\/Business-Man-Fast-Moving.jpg?fit=1000%2C662&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/03\/Business-Man-Fast-Moving.jpg?fit=1000%2C662&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/03\/Business-Man-Fast-Moving.jpg?fit=1000%2C662&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1473,"url":"https:\/\/www.chris-salazar.com\/blog\/humanizing-digital-marketing-neuromarketing\/","url_meta":{"origin":1453,"position":2},"title":"Humanizing Digital Marketing with Neuromarketing","author":"Chris Salazar","date":"4 March, 2017","format":false,"excerpt":"\"Consumers are statistics. Customers are people.\" - Stanley Marcus, former President of Neiman Marcus More and more as we look into how we market to consumers today and how to become better Digital Marketers, we overlook that we're all the same. We share the same ancestral path and our brains\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"Neuromarketing and Humanizing Digital Marketing","src":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/03\/online-shopping-ecommerce-ss-1920-720x405.png?fit=720%2C405&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/03\/online-shopping-ecommerce-ss-1920-720x405.png?fit=720%2C405&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/03\/online-shopping-ecommerce-ss-1920-720x405.png?fit=720%2C405&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/03\/online-shopping-ecommerce-ss-1920-720x405.png?fit=720%2C405&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1464,"url":"https:\/\/www.chris-salazar.com\/blog\/unconscious-myths-of-digital-marketing\/","url_meta":{"origin":1453,"position":3},"title":"The Unconscious Myths Of Digital Marketing","author":"Chris Salazar","date":"27 February, 2017","format":false,"excerpt":"The quest to change Digital Marketing continues with\u00a0Douglas Van Praet\u2019s \u201cUnconscious Branding: How Neuroscience Can Empower (And Inspire) Marketing\u201d and after an interesting, yet controversial, introduction, we're getting more into the beef of Neuroscience and how unconscious\/conscious consumer decisions affect brands, sales, and Digital Marketing. \"In each of us there\u2026","rel":"","context":"In &quot;Brand Strategy&quot;","block_context":{"text":"Brand Strategy","link":"https:\/\/www.chris-salazar.com\/blog\/category\/brand-strategy\/"},"img":{"alt_text":"Unconscious Myths of Digital Marketing","src":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/02\/crystal-buzz-cola.jpg?fit=512%2C384&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1494,"url":"https:\/\/www.chris-salazar.com\/blog\/neuromarketing-creates-the-perfect-brand-fantasy\/","url_meta":{"origin":1453,"position":4},"title":"Neuromarketing Creates the Perfect Brand Fantasy","author":"Chris Salazar","date":"11 September, 2017","format":false,"excerpt":"As Marketers, we're always focused on our brand perception, brand aspiration, brand positioning, and brand image, but is that enough to win? How do you ensure you will have the edge against competition? Well, Neuromarketing brings us closer to the answer: \u00a0build a brand fantasy. This takes the concept of\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"Brand Fantasy - Neuromarketing","src":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/09\/neuromarketing-digital-marketing-chris-salazar.jpg?fit=850%2C483&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/09\/neuromarketing-digital-marketing-chris-salazar.jpg?fit=850%2C483&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/09\/neuromarketing-digital-marketing-chris-salazar.jpg?fit=850%2C483&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/09\/neuromarketing-digital-marketing-chris-salazar.jpg?fit=850%2C483&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1497,"url":"https:\/\/www.chris-salazar.com\/blog\/how-to-build-brand-fantasy-guide-digital-marketers\/","url_meta":{"origin":1453,"position":5},"title":"How to Build a Brand Fantasy &#8211; Guide for Digital Marketers","author":"Chris Salazar","date":"18 September, 2017","format":false,"excerpt":"We've been discussing neuromarketing and the impacts this has on branding, digital marketing, and consumers. To win and stay ahead of competition, balancing the importance of unconscious and conscious marketing is vital - sure, it's difficult and sometimes abstract, but it's absolutely needed for a full 360 degree view of\u2026","rel":"","context":"In &quot;Brand Strategy&quot;","block_context":{"text":"Brand Strategy","link":"https:\/\/www.chris-salazar.com\/blog\/category\/brand-strategy\/"},"img":{"alt_text":"Brand Fantasy - Brand Strategy for Digital Marketers","src":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/09\/brand-strategy-fantasy.jpg?fit=1200%2C749&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/09\/brand-strategy-fantasy.jpg?fit=1200%2C749&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/09\/brand-strategy-fantasy.jpg?fit=1200%2C749&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/09\/brand-strategy-fantasy.jpg?fit=1200%2C749&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/09\/brand-strategy-fantasy.jpg?fit=1200%2C749&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts\/1453"}],"collection":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/comments?post=1453"}],"version-history":[{"count":0,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts\/1453\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/media\/1454"}],"wp:attachment":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/media?parent=1453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/categories?post=1453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/tags?post=1453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}