{"id":1462,"date":"2017-02-26T07:31:09","date_gmt":"2017-02-26T07:31:09","guid":{"rendered":"https:\/\/chris-salazar.com\/blog\/?p=1462"},"modified":"2017-03-06T06:48:12","modified_gmt":"2017-03-06T06:48:12","slug":"power-of-neuroscience-in-digital-marketing-intro","status":"publish","type":"post","link":"https:\/\/www.chris-salazar.com\/blog\/power-of-neuroscience-in-digital-marketing-intro\/","title":{"rendered":"The Power of Neuroscience in Digital Marketing"},"content":{"rendered":"
\"Neuroscience<\/a>
Impacts of Neuroscience in Digital Marketing<\/figcaption><\/figure>\n

As Digital Marketers, we’re often focused on predictions: \u00a0What’s are the newest trends for the year? Where’s the market moving? Where should we focus our marketing spend?<\/p>\n

Maybe we, as Digital Marketers, should be focused on something deeper: \u00a0Why do we choose one brand over another? How do people make buying decisions? What motivates us to click a buy button online? Do we really have power over what we buy?<\/p>\n

Trends have been my focus since 2005 and will always be. Recently, I discussed the\u00a0top 2017 digital marketing trends<\/a>\u00a0and back in 2008<\/a>, I covered a new trend for Community Marketing which was “Blogs”<\/a>, but I still can’t\u00a0help but feel<\/em> that something is missing from today’s Digital Marketing strategies.<\/p>\n

After a recent discussion with a fellow Digital Marketer, Stevan George<\/a>, we began discussing how the brain works when it comes to making decisions, purchases in-store\/online, and how Digital Marketing is falling behind. We know that mobile is here to stay, yet we’re relying on old Marketing tactics to be successful. We must evolve with consumers\u00a0and<\/span> people.<\/p>\n

Per Stevan’s recommendation, over the course of the next few weeks, I will be dissecting every word, paragraph, and concept from Douglas Van Praet’s “Unconscious Branding: How Neuroscience Can Empower (And Inspire) Marketing<\/a>,” in hope of discovering\u00a0how\u00a0<\/em>to evolve Digital Marketing with people (no consumers).<\/p>\n

My thoughts and highlights from my readings will be noted here in a series of posts over the course of the next few months:<\/p>\n