{"id":1464,"date":"2017-02-27T16:22:56","date_gmt":"2017-02-27T16:22:56","guid":{"rendered":"https:\/\/chris-salazar.com\/blog\/?p=1464"},"modified":"2017-03-06T06:47:52","modified_gmt":"2017-03-06T06:47:52","slug":"unconscious-myths-of-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.chris-salazar.com\/blog\/unconscious-myths-of-digital-marketing\/","title":{"rendered":"The Unconscious Myths Of Digital Marketing"},"content":{"rendered":"
\"Unconscious<\/a>
Unconscious Myths of Digital Marketing<\/figcaption><\/figure>\n

The quest to change Digital Marketing continues with\u00a0Douglas Van Praet\u2019s \u201cUnconscious Branding: How Neuroscience Can Empower (And Inspire) Marketing<\/a>\u201d and after an interesting, yet controversial<\/a>, introduction<\/a>, we’re getting more into the beef of Neuroscience and how unconscious\/conscious consumer decisions affect brands, sales, and Digital Marketing.<\/p>\n

“In each of us there is another whom we don’t know” – Carl Jung, Psychologist<\/strong><\/p><\/blockquote>\n

Carl Jung coined the term “persona” and in fact, it’s origination is much different than what Marketers use today. How many times have you been in a Marketing meeting and the idea of a “persona” came up?<\/p>\n

Let’s identify our user persona(s). For this user persona, we should follow these tactics. Who is our user persona? \u00a0<\/em><\/p>\n

I’d bet it’s more than you can count. Persona was created to describe a “social mask” created by people to make an impression on others while keeping their true nature in tact. It was meant to shield your true, authentic inner-self from the public world. Ironically, we as Marketers, look to user personas to help define our Marketing strategies.\u00a0That’s Myth #1 busted!<\/em><\/strong><\/p>\n

Instead, we should be focused on what the persona is hiding – one’s true self and its hidden intentions\/emotions. This is the real opportunity for Digital Marketers. How do we bring this to life online through web, email, social, and advertising?<\/p>\n