{"id":1482,"date":"2017-03-10T05:36:31","date_gmt":"2017-03-10T05:36:31","guid":{"rendered":"https:\/\/chris-salazar.com\/blog\/?p=1482"},"modified":"2017-03-10T22:30:30","modified_gmt":"2017-03-10T22:30:30","slug":"steps-successful-online-website-redesign-4ds","status":"publish","type":"post","link":"https:\/\/www.chris-salazar.com\/blog\/steps-successful-online-website-redesign-4ds\/","title":{"rendered":"Steps for a Successful Online Website Redesign – The 4 Ds"},"content":{"rendered":"
\"Steps<\/a>
Steps for a Successful Website Redesign Project<\/figcaption><\/figure>\n

Back in 2008 (9 years ago!), I wrote about the steps for a “Successful Project and Product Launch<\/a>” and to this day, I still follow them. The 4Ds have stuck with me through thick and thin and are bullet proof. I’ve used this model with different projects – small and large – and have perfected each step little by little.<\/p>\n

The 4Ds can be adapted to anything…a project, website redesign, goal setting, anything really.<\/p>\n

But for a website redesign, we’ll need to take them to the next level:<\/p>\n

    \n
  1. Define\n
      \n
    • Define organizational and website\u00a0objectives – “L.E.A.R.N.”\n
        \n
      • L<\/u>ISTEN<\/i> to goals from Executives, Product Marketing, IT and other stakeholders<\/li>\n
      • E<\/u>VALUATE<\/i> and audit what is currently live<\/li>\n
      • A<\/u>NALYZE<\/i>\u00a0user data to identify pain points and drop offs<\/li>\n
      • R<\/u>ESEARCH<\/i> solutions for gaps that in tools\/software that will be needed<\/li>\n
      • create a N<\/u>EEDS<\/i> assessment proposal<\/li>\n<\/ul>\n<\/li>\n
      • Define success criteria, project benchmarks\n
          \n
        • What defines a successful website launch?<\/li>\n
        • What KPIs will be measured once the new site is live?<\/li>\n<\/ul>\n<\/li>\n
        • Competitive\/Industrial Analysis\n
            \n
          • Always evaluate the competition and what’s working\/what’s not<\/li>\n<\/ul>\n<\/li>\n
          • Define timeline, budget and cost<\/li>\n
          • Define the\u00a0communication protocols and expectations\n
              \n
            • Weekly or bi-weekly meetings?<\/li>\n
            • What type of project plan will be used?<\/li>\n
            • How do you keep the Executive Team updated?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n
            • Design\n
                \n
              • Build a sitemap\n
                  \n
                • This will ensure all content pieces are accounted for and the right designs are created<\/li>\n<\/ul>\n<\/li>\n
                • Create wireframes\n
                    \n
                  • Rather than jumping to the visuals, focus on the Information Architecture (IA) and how the content will be organized<\/li>\n<\/ul>\n<\/li>\n
                  • Design\u00a0the navigation structure\n
                      \n
                    • How will the pages in the sitemap cross-link?<\/li>\n<\/ul>\n<\/li>\n
                    • Build the technical design and infrastructure<\/li>\n
                    • Test prototype usability and functionality\n
                        \n
                      • Tools like User Testing are key for separating subjective vs objective feedback<\/li>\n<\/ul>\n<\/li>\n
                      • Review progress in relation to project benchmarks<\/li>\n<\/ul>\n<\/li>\n
                      • Develop\n
                          \n
                        • Develop the front-end html\/css based on the designs provided\n
                            \n
                          • This is a critical step to ensure the functionality works exactly as intended by the design<\/li>\n<\/ul>\n<\/li>\n
                          • Develop the CMS back-end exactly to spec\n
                              \n
                            • Ensure the back-end work is developed for scalability – especially if you have a multiple geo roll out plan<\/li>\n<\/ul>\n<\/li>\n
                            • Test functionality\n
                                \n
                              • Thoroughly test and ensure all stakeholders are involved with providing feedback<\/li>\n<\/ul>\n<\/li>\n
                              • Review progress in relation to project benchmarks<\/li>\n<\/ul>\n<\/li>\n
                              • Deploy\n
                                  \n
                                • Create a deployment schedule for stage and production<\/li>\n
                                • Ensure all tracking and analytics are deployed<\/li>\n
                                • Deploy statistical tracking software<\/li>\n
                                • Deploy the meta tag code and Search Engine Optimization (SEO) strategy<\/li>\n
                                • Launch site line online<\/li>\n
                                • Provide training and support<\/li>\n
                                • Monitor success<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n

                                  The 4Ds provide a great structure for managing a successful web redesign effort. However, don’t limit yourself to just these steps, as typically there’s plenty more to consider. Depending on the impact and timing of the redesign project, you may want to add an additional step before the “Define” process where you learn more about target customers, product\/service offering, etc. This “Discover” phase will be covered in a separate post.<\/p>\n

                                  Time has evolved, we’re now on to the 5D Model<\/strong>, but the 4Ds will be okay for\u00a0most<\/em> redesign projects.<\/p>\n

                                   <\/p>\n","protected":false},"excerpt":{"rendered":"

                                  Back in 2008 (9 years ago!), I wrote about the steps for a “Successful Project and Product Launch” and to this day, I still follow them. The 4Ds have stuck with me through thick and thin and are bullet proof. I’ve used this model with different projects – small and large – and have perfected […]<\/p>\n","protected":false},"author":1,"featured_media":1485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4,5,290],"tags":[293,303,302,304,311,312,306,305],"jetpack_publicize_connections":[],"yoast_head":"\nSteps for a Successful Online Website Redesign - The 4 Ds - Connecting Marketing Strategy and Digital Innovation<\/title>\n<meta name=\"description\" content=\"The 4 steps to a successful online website redesign - The 4D Model of Define, Design, Develop, and Deploy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chris-salazar.com\/blog\/steps-successful-online-website-redesign-4ds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Steps for a Successful Online Website Redesign - 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To win and stay ahead of competition, balancing the importance of unconscious and conscious marketing is vital - sure, it's difficult and sometimes abstract, but it's absolutely needed for a full 360 degree view of\u2026","rel":"","context":"In "Brand Strategy"","block_context":{"text":"Brand Strategy","link":"https:\/\/www.chris-salazar.com\/blog\/category\/brand-strategy\/"},"img":{"alt_text":"Brand Fantasy - Brand Strategy for Digital Marketers","src":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/09\/brand-strategy-fantasy.jpg?fit=1200%2C749&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/09\/brand-strategy-fantasy.jpg?fit=1200%2C749&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/09\/brand-strategy-fantasy.jpg?fit=1200%2C749&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/09\/brand-strategy-fantasy.jpg?fit=1200%2C749&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/09\/brand-strategy-fantasy.jpg?fit=1200%2C749&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":50,"url":"https:\/\/www.chris-salazar.com\/blog\/intern-blogging-is-on-the-rise-but-whats-slowing-us-down\/","url_meta":{"origin":1482,"position":3},"title":"Intern blogging on the rise, but what’s slowing “us” down?","author":"Chris Salazar","date":"26 May, 2006","format":false,"excerpt":"The New York Times posted an interesting article about the rise in interns and their innocence about workplace rules and corporate culture.\u00a0 The NYT adds, interns are facing the problem of moving from a \"like-minded\" generation to the diversity of corporate america.\u00a0 Interns mistankingly talk about their company, which has\u2026","rel":"","context":"In "Digital Marketing"","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":21,"url":"https:\/\/www.chris-salazar.com\/blog\/10-steps-of-entrepreneurship-guy-kawasaki\/","url_meta":{"origin":1482,"position":4},"title":"10 Steps of Entrepreneurship – Guy Kawasaki","author":"Chris Salazar","date":"13 February, 2006","format":false,"excerpt":"I recently attended a presentation by Guy Kawasaki, author of \u201cThe Art of the Start,\u201d at the new Martin Luther King Jr. Library in San Jose. His presentation was organized around the thought of entrepreneurship. Mr. Kawasaki is an experienced business professional working at Apple for several years and starting\u2026","rel":"","context":"In "Digital Marketing"","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":83,"url":"https:\/\/www.chris-salazar.com\/blog\/reasons-why-social-media-works\/","url_meta":{"origin":1482,"position":5},"title":"Top 5 Reasons Why Social Media Works","author":"Chris Salazar","date":"5 May, 2007","format":false,"excerpt":"I've been thinking a lot about Social Media and why its so valuable. So, I've noted the top 5 reasons why I think Social Media works today. Top 5 Reasons Why Social Media Works Normal, everyday people are given the opportunity to reach out of their comfort zone and explore\u2026","rel":"","context":"In "Business Best Practices & How To"","block_context":{"text":"Business Best Practices & How To","link":"https:\/\/www.chris-salazar.com\/blog\/category\/business-best-practices\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts\/1482"}],"collection":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/comments?post=1482"}],"version-history":[{"count":0,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts\/1482\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/media\/1485"}],"wp:attachment":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/media?parent=1482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/categories?post=1482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/tags?post=1482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}