{"id":1494,"date":"2017-09-11T06:31:40","date_gmt":"2017-09-11T06:31:40","guid":{"rendered":"https:\/\/chris-salazar.com\/blog\/?p=1494"},"modified":"2017-09-11T22:52:02","modified_gmt":"2017-09-11T22:52:02","slug":"neuromarketing-creates-the-perfect-brand-fantasy","status":"publish","type":"post","link":"https:\/\/www.chris-salazar.com\/blog\/neuromarketing-creates-the-perfect-brand-fantasy\/","title":{"rendered":"Neuromarketing Creates the Perfect Brand Fantasy"},"content":{"rendered":"<p>As Marketers, we&#8217;re always focused on our brand perception, brand aspiration, brand positioning, and brand image, but is that enough to win? How do you ensure you will have the edge against competition? Well, <a href=\"https:\/\/chris-salazar.com\/blog\/power-of-neuroscience-in-digital-marketing-intro\/\" target=\"_blank\" rel=\"noopener\">Neuromarketing<\/a> brings us closer to the answer: \u00a0build a <a href=\"http:\/\/www.cmo.com\/interviews\/articles\/2016\/5\/27\/marketing-superstars-daryl-weber-author-brand-seduction.html#gs.gd94yUs\" target=\"_blank\" rel=\"noopener\">brand fantasy<\/a>.<\/p>\n<p>This takes the concept of aspirational to an even higher level and focuses on the unconscious feeling &#8211; gut feeling &#8211; as users decide within a split second to make a purchase. \u00a0Let&#8217;s agree that a single brand can only own one simple idea in consumer&#8217;s minds, since anything more than that shows a lack of corporate focus. In order to truly reach the unconscious, emotional triggers of consumers, Marketers need to\u00a0<em>feel<\/em> the brand in the eyes of their consumers&#8230;in the world\/fantasy they live in.<\/p>\n<p>The fashion industry does this well by creating moods and dream worlds that unconsciously connects the consumer with a marketing strategy. Close your eyes and think of your favorite clothing store:<\/p>\n<ul>\n<li>Can you imagine the store in your mind? What does this world look like? What does it smell like? What types of people work there? What mood do their create?<\/li>\n<li>Now, think of Tiffany&#8217;s or North Face &#8211; what world do they create?\n<ul>\n<li>Tiffany&#8217;s = turquoise box, fancy, shiny, upscale<\/li>\n<li>North Face = outdoor travel and sports, snow, rain<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>You should be able to imagine the brand world and what it consists of; everything from the people who wear the product, to how you feel when you wear the product, and what environments you&#8217;re in when you wear the product. This is a brand fantasy and is precisely what leads to purchase decisions and brand loyalty. More importantly, these fantasies lead to &#8220;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Lovemark\" target=\"_blank\" rel=\"noopener\">loyalty beyond reason<\/a>&#8221; as consumers remain loyal despite competition and rarely waste time or energy on anything else.<\/p>\n<blockquote><p>Our perception of the world is a fantasy that coincides with reality &#8211; Chris Frith<\/p><\/blockquote>\n<p>As humans, our brands have not evolved much from the &#8220;fight or flight&#8221; mentality, we aren&#8217;t as sophisticated as we think. We&#8217;re forcing our brains to make conscious emotional decisions that we just aren&#8217;t wired for, but that&#8217;s ok, as Marketers we just need to understand this. We aren&#8217;t aware of the majority of our brain&#8217;s activity and purchases &#8211; most of these come from the gut, from a past experience, or some other emotional trigger that is completely unconscious.<\/p>\n<p>Proctor &amp; Gamble coined &#8220;the moment of truth&#8221; and that&#8217;s exactly what we should be after in Digital, Social, and Community Marketing. This is make it or break it time for your marketing strategy and either get your products in a shopping cart or stuck on a shelf.<\/p>\n<p>Every touch point (brand, marketing, web, packaging, PR) should strive to build and create the right connections and brand fantasy that trigger the unconscious buying decision.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As Marketers, we&#8217;re always focused on our brand perception, brand aspiration, brand positioning, and brand image, but is that enough to win? How do you ensure you will have the edge against competition? Well, Neuromarketing brings us closer to the answer: \u00a0build a brand fantasy. This takes the concept of aspirational to an even higher [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[5,290,301],"tags":[317,32,284,283,298,291,297,296],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Neuromarketing Creates the Perfect Brand Fantasy - Connecting Marketing Strategy and Digital Innovation<\/title>\n<meta name=\"description\" content=\"Create the perfect Brand Fantasy with Neuromarketing to influence unconscious buying decisions, brand loyalty, and beat your competition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chris-salazar.com\/blog\/neuromarketing-creates-the-perfect-brand-fantasy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neuromarketing Creates the Perfect Brand Fantasy - Connecting Marketing Strategy and Digital Innovation\" \/>\n<meta property=\"og:description\" content=\"Create the perfect Brand Fantasy with Neuromarketing to influence unconscious buying decisions, brand loyalty, and beat your competition.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.chris-salazar.com\/blog\/neuromarketing-creates-the-perfect-brand-fantasy\/\" \/>\n<meta property=\"og:site_name\" content=\"Connecting Marketing Strategy and Digital Innovation\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-11T06:31:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-11T22:52:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/09\/neuromarketing-digital-marketing-chris-salazar.jpg?fit=850%2C483&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"483\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Salazar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@chris_salazar\" \/>\n<meta name=\"twitter:site\" content=\"@chris_salazar\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Salazar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/neuromarketing-creates-the-perfect-brand-fantasy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/neuromarketing-creates-the-perfect-brand-fantasy\/\"},\"author\":{\"name\":\"Chris Salazar\",\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/3b06d6466218b17dca4bbca623dba534\"},\"headline\":\"Neuromarketing Creates the Perfect Brand Fantasy\",\"datePublished\":\"2017-09-11T06:31:40+00:00\",\"dateModified\":\"2017-09-11T22:52:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/neuromarketing-creates-the-perfect-brand-fantasy\/\"},\"wordCount\":491,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/3b06d6466218b17dca4bbca623dba534\"},\"keywords\":[\"brand strategy\",\"branding\",\"digital innovation\",\"digital marketing\",\"neuromarketing\",\"neuroscience\",\"unconscious branding\",\"unconscious decisions\"],\"articleSection\":[\"Digital Marketing\",\"Digital Strategy and Innovation\",\"Neuromarketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.chris-salazar.com\/blog\/neuromarketing-creates-the-perfect-brand-fantasy\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/neuromarketing-creates-the-perfect-brand-fantasy\/\",\"url\":\"https:\/\/www.chris-salazar.com\/blog\/neuromarketing-creates-the-perfect-brand-fantasy\/\",\"name\":\"Neuromarketing Creates the Perfect Brand Fantasy - Connecting Marketing Strategy and Digital Innovation\",\"isPartOf\":{\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#website\"},\"datePublished\":\"2017-09-11T06:31:40+00:00\",\"dateModified\":\"2017-09-11T22:52:02+00:00\",\"description\":\"Create the perfect Brand Fantasy with Neuromarketing to influence unconscious buying decisions, brand loyalty, and beat your competition.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/neuromarketing-creates-the-perfect-brand-fantasy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.chris-salazar.com\/blog\/neuromarketing-creates-the-perfect-brand-fantasy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/neuromarketing-creates-the-perfect-brand-fantasy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.chris-salazar.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"brand strategy\",\"item\":\"https:\/\/www.chris-salazar.com\/blog\/tag\/brand-strategy\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Neuromarketing Creates the Perfect Brand Fantasy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#website\",\"url\":\"https:\/\/www.chris-salazar.com\/blog\/\",\"name\":\"Connecting Marketing Strategy and Digital Innovation\",\"description\":\"Global Executive Leader\",\"publisher\":{\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/3b06d6466218b17dca4bbca623dba534\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.chris-salazar.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/3b06d6466218b17dca4bbca623dba534\",\"name\":\"Chris Salazar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2020\/03\/chrissalazar.jpeg?fit=200%2C200&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2020\/03\/chrissalazar.jpeg?fit=200%2C200&ssl=1\",\"width\":200,\"height\":200,\"caption\":\"Chris Salazar\"},\"logo\":{\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Neuromarketing Creates the Perfect Brand Fantasy - Connecting Marketing Strategy and Digital Innovation","description":"Create the perfect Brand Fantasy with Neuromarketing to influence unconscious buying decisions, brand loyalty, and beat your competition.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.chris-salazar.com\/blog\/neuromarketing-creates-the-perfect-brand-fantasy\/","og_locale":"en_US","og_type":"article","og_title":"Neuromarketing Creates the Perfect Brand Fantasy - Connecting Marketing Strategy and Digital Innovation","og_description":"Create the perfect Brand Fantasy with Neuromarketing to influence unconscious buying decisions, brand loyalty, and beat your competition.","og_url":"https:\/\/www.chris-salazar.com\/blog\/neuromarketing-creates-the-perfect-brand-fantasy\/","og_site_name":"Connecting Marketing Strategy and Digital Innovation","article_published_time":"2017-09-11T06:31:40+00:00","article_modified_time":"2017-09-11T22:52:02+00:00","og_image":[{"width":850,"height":483,"url":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/09\/neuromarketing-digital-marketing-chris-salazar.jpg?fit=850%2C483&ssl=1","type":"image\/jpeg"}],"author":"Chris Salazar","twitter_card":"summary_large_image","twitter_creator":"@chris_salazar","twitter_site":"@chris_salazar","twitter_misc":{"Written by":"Chris Salazar","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.chris-salazar.com\/blog\/neuromarketing-creates-the-perfect-brand-fantasy\/#article","isPartOf":{"@id":"https:\/\/www.chris-salazar.com\/blog\/neuromarketing-creates-the-perfect-brand-fantasy\/"},"author":{"name":"Chris Salazar","@id":"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/3b06d6466218b17dca4bbca623dba534"},"headline":"Neuromarketing Creates the Perfect Brand Fantasy","datePublished":"2017-09-11T06:31:40+00:00","dateModified":"2017-09-11T22:52:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.chris-salazar.com\/blog\/neuromarketing-creates-the-perfect-brand-fantasy\/"},"wordCount":491,"commentCount":0,"publisher":{"@id":"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/3b06d6466218b17dca4bbca623dba534"},"keywords":["brand strategy","branding","digital innovation","digital marketing","neuromarketing","neuroscience","unconscious branding","unconscious decisions"],"articleSection":["Digital Marketing","Digital Strategy and Innovation","Neuromarketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.chris-salazar.com\/blog\/neuromarketing-creates-the-perfect-brand-fantasy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.chris-salazar.com\/blog\/neuromarketing-creates-the-perfect-brand-fantasy\/","url":"https:\/\/www.chris-salazar.com\/blog\/neuromarketing-creates-the-perfect-brand-fantasy\/","name":"Neuromarketing Creates the Perfect Brand Fantasy - Connecting Marketing Strategy and Digital Innovation","isPartOf":{"@id":"https:\/\/www.chris-salazar.com\/blog\/#website"},"datePublished":"2017-09-11T06:31:40+00:00","dateModified":"2017-09-11T22:52:02+00:00","description":"Create the perfect Brand Fantasy with Neuromarketing to influence unconscious buying decisions, brand loyalty, and beat your competition.","breadcrumb":{"@id":"https:\/\/www.chris-salazar.com\/blog\/neuromarketing-creates-the-perfect-brand-fantasy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.chris-salazar.com\/blog\/neuromarketing-creates-the-perfect-brand-fantasy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.chris-salazar.com\/blog\/neuromarketing-creates-the-perfect-brand-fantasy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.chris-salazar.com\/blog\/"},{"@type":"ListItem","position":2,"name":"brand strategy","item":"https:\/\/www.chris-salazar.com\/blog\/tag\/brand-strategy\/"},{"@type":"ListItem","position":3,"name":"Neuromarketing Creates the Perfect Brand Fantasy"}]},{"@type":"WebSite","@id":"https:\/\/www.chris-salazar.com\/blog\/#website","url":"https:\/\/www.chris-salazar.com\/blog\/","name":"Connecting Marketing Strategy and Digital Innovation","description":"Global Executive Leader","publisher":{"@id":"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/3b06d6466218b17dca4bbca623dba534"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.chris-salazar.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/3b06d6466218b17dca4bbca623dba534","name":"Chris Salazar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2020\/03\/chrissalazar.jpeg?fit=200%2C200&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2020\/03\/chrissalazar.jpeg?fit=200%2C200&ssl=1","width":200,"height":200,"caption":"Chris Salazar"},"logo":{"@id":"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/image\/"}}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/09\/neuromarketing-digital-marketing-chris-salazar.jpg?fit=850%2C483&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p1DJ1w-o6","jetpack_sharing_enabled":true,"jetpack_likes_enabled":false,"jetpack-related-posts":[{"id":1462,"url":"https:\/\/www.chris-salazar.com\/blog\/power-of-neuroscience-in-digital-marketing-intro\/","url_meta":{"origin":1494,"position":0},"title":"The Power of Neuroscience in Digital Marketing","author":"Chris Salazar","date":"26 February, 2017","format":false,"excerpt":"As Digital Marketers, we're often focused on predictions: \u00a0What's are the newest trends for the year? Where's the market moving? Where should we focus our marketing spend? Maybe we, as Digital Marketers, should be focused on something deeper: \u00a0Why do we choose one brand over another? How do people make\u2026","rel":"","context":"In &quot;Brand Strategy&quot;","block_context":{"text":"Brand Strategy","link":"https:\/\/www.chris-salazar.com\/blog\/category\/brand-strategy\/"},"img":{"alt_text":"Neuroscience and Digital Marketing","src":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/02\/DSN_Brain-2iqstvt-500x426.png?fit=500%2C426&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1497,"url":"https:\/\/www.chris-salazar.com\/blog\/how-to-build-brand-fantasy-guide-digital-marketers\/","url_meta":{"origin":1494,"position":1},"title":"How to Build a Brand Fantasy &#8211; Guide for Digital Marketers","author":"Chris Salazar","date":"18 September, 2017","format":false,"excerpt":"We've been discussing neuromarketing and the impacts this has on branding, digital marketing, and consumers. To win and stay ahead of competition, balancing the importance of unconscious and conscious marketing is vital - sure, it's difficult and sometimes abstract, but it's absolutely needed for a full 360 degree view of\u2026","rel":"","context":"In &quot;Brand Strategy&quot;","block_context":{"text":"Brand Strategy","link":"https:\/\/www.chris-salazar.com\/blog\/category\/brand-strategy\/"},"img":{"alt_text":"Brand Fantasy - Brand Strategy for Digital Marketers","src":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/09\/brand-strategy-fantasy.jpg?fit=1200%2C749&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/09\/brand-strategy-fantasy.jpg?fit=1200%2C749&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/09\/brand-strategy-fantasy.jpg?fit=1200%2C749&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/09\/brand-strategy-fantasy.jpg?fit=1200%2C749&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/09\/brand-strategy-fantasy.jpg?fit=1200%2C749&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1473,"url":"https:\/\/www.chris-salazar.com\/blog\/humanizing-digital-marketing-neuromarketing\/","url_meta":{"origin":1494,"position":2},"title":"Humanizing Digital Marketing with Neuromarketing","author":"Chris Salazar","date":"4 March, 2017","format":false,"excerpt":"\"Consumers are statistics. Customers are people.\" - Stanley Marcus, former President of Neiman Marcus More and more as we look into how we market to consumers today and how to become better Digital Marketers, we overlook that we're all the same. We share the same ancestral path and our brains\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"Neuromarketing and Humanizing Digital Marketing","src":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/03\/online-shopping-ecommerce-ss-1920-720x405.png?fit=720%2C405&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/03\/online-shopping-ecommerce-ss-1920-720x405.png?fit=720%2C405&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/03\/online-shopping-ecommerce-ss-1920-720x405.png?fit=720%2C405&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/03\/online-shopping-ecommerce-ss-1920-720x405.png?fit=720%2C405&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1464,"url":"https:\/\/www.chris-salazar.com\/blog\/unconscious-myths-of-digital-marketing\/","url_meta":{"origin":1494,"position":3},"title":"The Unconscious Myths Of Digital Marketing","author":"Chris Salazar","date":"27 February, 2017","format":false,"excerpt":"The quest to change Digital Marketing continues with\u00a0Douglas Van Praet\u2019s \u201cUnconscious Branding: How Neuroscience Can Empower (And Inspire) Marketing\u201d and after an interesting, yet controversial, introduction, we're getting more into the beef of Neuroscience and how unconscious\/conscious consumer decisions affect brands, sales, and Digital Marketing. \"In each of us there\u2026","rel":"","context":"In &quot;Brand Strategy&quot;","block_context":{"text":"Brand Strategy","link":"https:\/\/www.chris-salazar.com\/blog\/category\/brand-strategy\/"},"img":{"alt_text":"Unconscious Myths of Digital Marketing","src":"https:\/\/i0.wp.com\/www.chris-salazar.com\/blog\/wp-content\/uploads\/2017\/02\/crystal-buzz-cola.jpg?fit=512%2C384&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1109,"url":"https:\/\/www.chris-salazar.com\/blog\/is-apple-really-the-most-valuable-brand\/","url_meta":{"origin":1494,"position":4},"title":"Is Apple REALLY The Most Valuable Brand?","author":"Chris Salazar","date":"9 May, 2011","format":false,"excerpt":"Recent news has been surfaced that Apple has overtook Google and being the most valuable brand (Apple's value is $153 Billion...wow!). \u00a0As expected, there are many skeptics, but overall is Apple the most valuable brand? Its definitely a difficult decision b\/c the idea of being valuable to me probably is\u2026","rel":"","context":"In &quot;Brand Strategy&quot;","block_context":{"text":"Brand Strategy","link":"https:\/\/www.chris-salazar.com\/blog\/category\/brand-strategy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":773,"url":"https:\/\/www.chris-salazar.com\/blog\/facebook-usernames-seo-happens\/","url_meta":{"origin":1494,"position":5},"title":"Facebook Usernames: What&#8217;s Going To Happen? SEO will&#8230;","author":"Chris Salazar","date":"9 June, 2009","format":false,"excerpt":"UPDATE: \u00a0Dan Schawbel (as I suspected) sees facebook usernames as not just important, but\u00a0required Facebook usernames are coming shortly...here's your one and only chance to snag your own unique username. \u00a0Talk about Personal Branding? \u00a0I bet Dan Schawbel will be all over this. \u00a0What should your username be? \u00a0Will celebrities\u2026","rel":"","context":"In &quot;Brand Strategy&quot;","block_context":{"text":"Brand Strategy","link":"https:\/\/www.chris-salazar.com\/blog\/category\/brand-strategy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts\/1494"}],"collection":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/comments?post=1494"}],"version-history":[{"count":0,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts\/1494\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/media\/1495"}],"wp:attachment":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/media?parent=1494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/categories?post=1494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/tags?post=1494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}