{"id":19,"date":"2006-01-25T16:56:00","date_gmt":"2006-01-25T16:56:00","guid":{"rendered":"https:\/\/ebizz.wordpress.com\/2006\/01\/25\/santa-clara-university-campus-notebook-blogscu\/"},"modified":"2006-01-25T16:56:00","modified_gmt":"2006-01-25T16:56:00","slug":"santa-clara-university-campus-notebook-blogscu","status":"publish","type":"post","link":"https:\/\/www.chris-salazar.com\/blog\/santa-clara-university-campus-notebook-blogscu\/","title":{"rendered":"Santa Clara University Campus Notebook: blogSCU"},"content":{"rendered":"<p><a href=\"http:\/\/www.scu.edu\/blogSCU\/\"><img decoding=\"async\" border=\"0\" align=\"left\" src=\"https:\/\/i0.wp.com\/photos1.blogger.com\/blogger\/6610\/1459\/320\/center_element_2.jpg?w=697\" data-recalc-dims=\"1\" \/><\/a> In an interesting strategy to attract prospective students and parents to Santa Clara University, SCU is documenting the lives of 5 freshman as they voyage through the college life. How? Blogs&#8230;blogSCU allows prospective parents\/students to read the &quot;Campus Notebook&quot; of five individuals as they complete freshman registration, orientation, and classes. But that is not all, you also get a look into their personal lives as some chose to live on and off-campus.<\/p>\n<p>Why is SCU doing this? Easy, what better way to let the whole world see what it&#39;s like to be a freshman at SCU? The blogs serve as an indirect marketing strategy aimed towards &quot;prospective&quot; parents and students. Why didn&#39;t they have this when I was in high-school looking for the &quot;right&quot; university? I am curious to see how this blogging program will evolve, especially as a Jesuit University.<\/p>\n<p>So, SCU is doing this, but can businesses use the same concept? Absolutely, its almost like an online public focus group. It&#39;s a good way to work out the kinks in a product or service. It also builds trust between the business and the customers since the businesses are turning to the customers to perfect their product. I would definately try this&#8230;anyone else agree?<\/p>\n<p>Anyone know of other colleges that have a blog?<\/p>\n<p>How about businesses that are following this type of plan?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an interesting strategy to attract prospective students and parents to Santa Clara University, SCU is documenting the lives of 5 freshman as they voyage through the college life. How? Blogs&#8230;blogSCU allows prospective parents\/students to read the &quot;Campus Notebook&quot; of five individuals as they complete freshman registration, orientation, and classes. 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