{"id":21,"date":"2006-02-13T00:36:00","date_gmt":"2006-02-13T00:36:00","guid":{"rendered":"https:\/\/ebizz.wordpress.com\/2006\/02\/13\/10-steps-of-entrepreneurship-guy-kawasaki\/"},"modified":"2006-02-13T00:36:00","modified_gmt":"2006-02-13T00:36:00","slug":"10-steps-of-entrepreneurship-guy-kawasaki","status":"publish","type":"post","link":"https:\/\/www.chris-salazar.com\/blog\/10-steps-of-entrepreneurship-guy-kawasaki\/","title":{"rendered":"10 Steps of Entrepreneurship – Guy Kawasaki"},"content":{"rendered":"

<\/a>I recently attended a presentation by Guy Kawasaki<\/a>, author of “The Art of the Start<\/a>,” at the new Martin Luther King Jr. Library in San Jose. His presentation was organized around the thought of entrepreneurship.<\/p>\n

Mr. Kawasaki is an experienced business professional working at Apple for several years and starting many successful businesses. He now runs his own VC firm searching for new talented entrepreneurs. In fact, he provided his audience with a look into what he feels are the 10 steps entrepreneurs must take to be successful.<\/p>\n

Step 1: Make meaning, not money
\nThis is a very important distinction and should be the basis for any starting company. Entrepreneurs must solve a solution, which will improve our quality of life. This is a perfect foundation for a company as they begin to dive into the consumer world and create services\/products. In fact, this is part of knowing your consumer and knowing what they need. This will draws on the basics of marketing and business, yet some are more focused on making money that they forget about providing products\/services that add value and increase our quality of life.<\/p>\n

Step 2: Make a “mantra”
\nWhat is a mantra? Usually a mantra consists of 3 to 4 words that explain the meaning of your company. This should be easy enough to understand for all employees and should be the “mission” of your company. Mr. Kawasaki clearly does not like mission statements and has some valid points. In fact, during his presentation he displayed the follow, Wendy’s mission statement:<\/p>\n

“The mission of Wendy’s is to deliver superior quality products and services for our customers and communities through leadership, innovation, and partnerships.”<\/p>\n

He asked the question…"When you go into Wendy’s do you feel that you are participating in leadership, innovation and partnerships?” I don’t, do you? So, he says Wendy’s should create a mantra, something like this: “healthy fast food.”<\/p>\n

Here are some good examples he gave:<\/p>\n

Federal Express: “Peace of mind”
\nNike: “Authentic athletic performance”
\nTarget: “Democratize design”<\/p>\n

Step 3: Get going (create a revolution!)
\nThe entrepreneurs should build a prototype and follow these three steps:<\/p>\n