{"id":30,"date":"2006-04-12T00:02:00","date_gmt":"2006-04-12T00:02:00","guid":{"rendered":"https:\/\/ebizz.wordpress.com\/2006\/04\/12\/your-guide-to-a-well-balanced-blog-shish-kabob\/"},"modified":"2006-04-12T00:02:00","modified_gmt":"2006-04-12T00:02:00","slug":"your-guide-to-a-well-balanced-blog-shish-kabob","status":"publish","type":"post","link":"https:\/\/www.chris-salazar.com\/blog\/your-guide-to-a-well-balanced-blog-shish-kabob\/","title":{"rendered":"Your Guide to a Well Balanced Blog: Shish Kabob"},"content":{"rendered":"<p>Jeremiah Owyang posted a rather unique entry on his blog discussing how writing in the style of a shish kabob provides a service to readers. Ah ha! Finally something I can relate too&#8230;yet another food analogy.<\/p>\n<p>Throughout grade school I remember always being taught the &quot;hamburger&quot; essay. You have the buns (opening and closing paragraphs), the lettuce\/tomatoe (the topic sentences), and the meat (the main points). This draws a very similar resemblance to the funnel essay (but hamburgers are better!)<\/p>\n<p>And now the teachings continue as I learn the shish kabob style of creating a blog. Here&#39;s how to create a well balanced meal&#8230;I mean blog (taken directly from Jeremiah&#39;s <a href=\"http:\/\/jeremiahthewebprophet.blogspot.com\/2006\/04\/web-strategy-shish-kabob-vs-steak.html\">post<\/a>):<\/p>\n<ul>\n<li>Shorten everything.<\/li>\n<li>Separate content into easy simple &#39;chunks&#39;.<\/li>\n<li>Format the text, making it easy to scan.<\/li>\n<li>Put the most important stuff in titles.<\/li>\n<li>Use visual stimuli to draw the eye between the meat (images, indentations, quotes).<\/li>\n<li>Reduce and boil it down<\/li>\n<\/ul>\n<p>I believe these guidelines can be used for everything from emails to proposals. Print these out and when you finish your blog posts, check off every point.<\/p>\n<p>Hey, I&#39;m not the only one who likes shish kabob, besides Jeremiah, <a href=\"http:\/\/www.micropersuasion.com\/2006\/04\/is_your_blog_a_.html\">others<\/a> agree.<\/p>\n<p>Tags: <a rel=\"tag\" href=\"http:\/\/technorati.com\/tag\/blogging\">blogging<\/a> | <a rel=\"tag\" href=\"http:\/\/technorati.com\/tag\/community marketing\">community marketing<\/a> | <a rel=\"tag\" href=\"http:\/\/technorati.com\/tag\/strategy\">strategy<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jeremiah Owyang posted a rather unique entry on his blog discussing how writing in the style of a shish kabob provides a service to readers. Ah ha! Finally something I can relate too&#8230;yet another food analogy. Throughout grade school I remember always being taught the &quot;hamburger&quot; essay. You have the buns (opening and closing paragraphs), [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[5,18],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Your Guide to a Well Balanced Blog: Shish Kabob - Connecting Marketing Strategy and Digital Innovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chris-salazar.com\/blog\/your-guide-to-a-well-balanced-blog-shish-kabob\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Guide to a Well Balanced Blog: Shish Kabob - Connecting Marketing Strategy and Digital Innovation\" \/>\n<meta property=\"og:description\" content=\"Jeremiah Owyang posted a rather unique entry on his blog discussing how writing in the style of a shish kabob provides a service to readers. 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