{"id":34,"date":"2006-04-24T10:39:43","date_gmt":"2006-04-24T10:39:43","guid":{"rendered":"https:\/\/ebizz.wordpress.com\/2006\/04\/24\/guy-kawasaki-is-wrongyes-i-said-it\/"},"modified":"2006-04-24T10:39:43","modified_gmt":"2006-04-24T10:39:43","slug":"guy-kawasaki-is-wrongyes-i-said-it","status":"publish","type":"post","link":"https:\/\/www.chris-salazar.com\/blog\/guy-kawasaki-is-wrongyes-i-said-it\/","title":{"rendered":"Why blogs are like diaries, NOT books"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" align=\"left\" width=\"200\" src=\"https:\/\/i0.wp.com\/photos1.blogger.com\/blogger\/6610\/1459\/1600\/mad_cartoon.1.gif?resize=200%2C200\" height=\"200\" data-recalc-dims=\"1\" \/>I have been thinking a lot about if blogs should be used to make money or not. Now, before I continue, I know that many people may have blogs and indirectly making money.&nbsp;<\/p>\n<p>This is fine, but I have a problem with those who are running a blog, have Google Ads, and using their blog to market products\/services like crazy because they want to make money! <b>Honestly, this really irritates me!<\/b><\/p>\n<p><a href=\"http:\/\/www.stoweboyd.com\/message\/2006\/04\/guy_kawasaki_is.html\">Stowe Boyd agrees<\/a> that blogs should not be used to make millions, rather blogs are more like diaries. However, Guy Kawasaki disagrees and believes that blogs are more like a book. In his post <a href=\"http:\/\/blog.guykawasaki.com\/2006\/04\/the_120_day_won.html\">&quot;How To Evangelize a Blog&quot;<\/a> he mentions several &quot;strategies&quot; to running a successful blog. Yet, I hesitate and honestly, <u>I grinded my teeth while reading it<\/u>. For some reason this sticks out at me and the majority of the strategies Guy talks about totally goes against the purpose of a blog (from my point of view).<\/p>\n<p>Here&#39;s a breakdown of the key points from both Guy&#39;s and Stowe&#39;s posts. Read on and let me know what you think.<\/p>\n<h2>Guy&#39;s Blog:<\/h2>\n<ul>\n<li>Think book not diary\n<ul>\n<li>blog = product\n<ul>\n<li><i>&quot;If you want to evangelize your blog, then think &ldquo;book&rdquo; not &ldquo;diary&rdquo; and <b>market the heck out of it<\/b>.&quot;<\/i><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>diary = collection of spontaneous thoughts and feelings<\/li>\n<\/ul>\n<\/li>\n<li>Answer the little man\n<ul>\n<li><i>&quot;It&#39;s tough to market crap, so make sure you have something worth saying. Or, write a diary and keep it to yourself.&quot;<\/i><\/li>\n<\/ul>\n<\/li>\n<li>Collection email addresses\n<ul>\n<li><i>&quot;When I started this blog, I sent out 10,000 email announcements.&quot;<\/i><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>Stowe Boyd<\/h2>\n<ol>\n<li>It&#39;s more like a diary than a book\n<ul>\n<li><i>&quot;It&#39;s bottom-up, a world of people writing their daily thoughts, individuals whose thoughts and writing could influence you, push you.&quot;<\/i><\/li>\n<\/ul>\n<\/li>\n<li>It&#39;s not a book, it&#39;s not a sermon, it&#39;s a dance. (<a href=\"http:\/\/jeremiahthewebprophet.blogspot.com\/2006\/01\/dancer-is-just-walker-with-cooler-name.html\">Jeremiah Owyang agrees<\/a>)<\/li>\n<li>Find your voice. Takes sides, write about what matters to you, don&#39;t give up, and sharpen your pencil every day.<\/li>\n<\/ol>\n<p>To me, it seems like Guy is 100% committed to marketing, while <a href=\"http:\/\/www.lazygeek.net\/archives\/2006\/04\/can_bloggers_make_money.html\">others<\/a> strongly believe that blogging is NOT about marketing, becoming an online blog celeb, or making money. Yet, it&#39;s more about writing one&#39;s thoughts about interests that may disagree or agree with others.<\/p>\n<p>I am really irritated when I hear a blog being used to market &quot;the heck out of&quot; a product, or a bragging medium &quot;I have X-amount of visitors&quot; or even about sending out &quot;10,000 emails&quot; marketing a blog. <i>Is it just me?<\/i><\/p>\n<p>I could be wrong here, but all this talk about making money from a blog really creates a bad taste in my mouth. Even the <a href=\"http:\/\/online.wsj.com\/public\/article\/SB114502394663826104-FWBQh_3NzbS1cpG_8_IRv9zsi7Q_20070420.html?mod=rss_free\">WSJ posted an article about this<\/a>.<\/p>\n<p align=\"center\"><b>Blogging CAN, but SHOULD NOT BE USED TO MAKE MONEY!<\/b><\/p>\n<p>Here are a few links so you can get involved with this conversation. Let me know what you think or what you find:<a href=\"http:\/\/www.calacanis.com\/2006\/04\/19\/can-bloggers-make-money-debate\/\">Jason Calacanis<\/a> &amp; <a href=\"http:\/\/weblogs.jupitermedia.com\/meckler\/\">Alan Meckler<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have been thinking a lot about if blogs should be used to make money or not. Now, before I continue, I know that many people may have blogs and indirectly making money.&nbsp; This is fine, but I have a problem with those who are running a blog, have Google Ads, and using their blog [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4,5,18],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why blogs are like diaries, NOT books - Connecting Marketing Strategy and Digital Innovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chris-salazar.com\/blog\/guy-kawasaki-is-wrongyes-i-said-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why blogs are like diaries, NOT books - Connecting Marketing Strategy and Digital Innovation\" \/>\n<meta property=\"og:description\" content=\"I have been thinking a lot about if blogs should be used to make money or not. 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They conceivable make a product\/service sound the BEST, when sometimes thats not the\u2026","rel":"","context":"In &quot;Business Best Practices &amp; How To&quot;","block_context":{"text":"Business Best Practices &amp; How To","link":"https:\/\/www.chris-salazar.com\/blog\/category\/business-best-practices\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":36,"url":"https:\/\/www.chris-salazar.com\/blog\/facebook-moving-to-the-business-opshere\/","url_meta":{"origin":34,"position":1},"title":"Facebook moving to the Business-opshere!","author":"Chris Salazar","date":"28 April, 2006","format":false,"excerpt":"Inside Facebook announced today that they will dive into the corporate world and offer their services first to a select few companies, then they will slowly offer it to the world.\u00a0 However, facebook's strategy is simple:\u00a0 WOM or viral marketing.\u00a0 Just as they launched the college facebook to Harvard first,\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":137,"url":"https:\/\/www.chris-salazar.com\/blog\/building-an-online-community-tool-1-blog-part-2\/","url_meta":{"origin":34,"position":2},"title":"Building An Online Community (Tool #1: Blog) (Part 2)","author":"Chris Salazar","date":"10 January, 2008","format":false,"excerpt":"I've previously talked about the basics for building an online community starting with corporate blogs. This is great for building a foundation, but each online community must have an underlying strategy to keep it living. Strategic planning is vital in ensuring online community goals are met and evolving. Here's my\u2026","rel":"","context":"In &quot;Business Best Practices &amp; How To&quot;","block_context":{"text":"Business Best Practices &amp; How To","link":"https:\/\/www.chris-salazar.com\/blog\/category\/business-best-practices\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10,"url":"https:\/\/www.chris-salazar.com\/blog\/benefits-of-corporate-blogs-k-logs\/","url_meta":{"origin":34,"position":3},"title":"Benefits of Corporate Blogs &#038; K-Logs","author":"Chris Salazar","date":"27 November, 2005","format":false,"excerpt":"Blogs have attracted a lot of attention lately and seem to be a new trend in Web. Yes, blogs enable users to collaborate and exchange ideas on an informal basis. Yes, it is easy to use and cost-effective. However, I have wondered if blogging can benefit employees and corporations. So\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8,"url":"https:\/\/www.chris-salazar.com\/blog\/blogs-5-personalities-of-a-blogger\/","url_meta":{"origin":34,"position":4},"title":"Blogs: 5 Personalities of a blogger","author":"Chris Salazar","date":"17 November, 2005","format":false,"excerpt":"I came across an interesting article about blogging personalities written by Sheila Ann Manuel Coggins . Here is a clip of her article (to view the whole article, visit her website). Let's explore the 5 personalities of a blogger... 1. The Pundit - You like to blog about a specific\u2026","rel":"","context":"In &quot;Business Best Practices &amp; How To&quot;","block_context":{"text":"Business Best Practices &amp; How To","link":"https:\/\/www.chris-salazar.com\/blog\/category\/business-best-practices\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16,"url":"https:\/\/www.chris-salazar.com\/blog\/the-5-practices-of-an-exemplary-blog\/","url_meta":{"origin":34,"position":5},"title":"The 5 Practices of an Exemplary Blog","author":"Chris Salazar","date":"18 January, 2006","format":false,"excerpt":"I recently attended a presentation by the Dean of the Business school at Santa Clara University, Barry Posner, and he introduced 5 simple leadership practices students can use to be successful. 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