{"id":37,"date":"2006-05-01T02:09:52","date_gmt":"2006-05-01T02:09:52","guid":{"rendered":"https:\/\/ebizz.wordpress.com\/2006\/05\/01\/blogs-are-really-a-reality-check-for-pr-firms\/"},"modified":"2006-05-01T02:09:52","modified_gmt":"2006-05-01T02:09:52","slug":"blogs-are-really-a-reality-check-for-pr-firms","status":"publish","type":"post","link":"https:\/\/www.chris-salazar.com\/blog\/blogs-are-really-a-reality-check-for-pr-firms\/","title":{"rendered":"Blogs are really a REALITY CHECK for Corporations"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" align=\"left\" width=\"161\" src=\"https:\/\/i0.wp.com\/www.crearteweb.com\/esp\/images\/saludo.gif?resize=161%2C178\" height=\"178\" data-recalc-dims=\"1\" \/>I don&#39;t know about you, but when I hear someone talk about how much money corporations are making, I tend to think of the agressive, fast talker agency that is trying desparately to get $$ from you. They conceivable make a product\/service sound the BEST, when sometimes thats not the case.<\/p>\n<p>Do not get me wrong, all&nbsp;businesses are not like this, but this is where I see it going. BUT, blogs have a chance to put these&nbsp;businesses in check and force them back to their roots&#8211;the CUSTOMER!<\/p>\n<p><b>Blogs are not bringing anything different than what we already know. We started off wanting to please the customer, but we have drifted away from this goal as increasing profits seems to be first priority.<\/b><i> <\/i><\/p>\n<p><u>Here&#39;s why I think Blogs are a REALITY CHECK for corporations:<\/u><\/p>\n<ol>\n<li><b>Blogs force companies to focus on their customers<\/b>\n<ul>\n<li>Customers have POWER! &#8230;<u>BUYING POWER<\/u> that is<\/li>\n<li>If you focus on the customer, profits will come<\/li>\n<\/ul>\n<\/li>\n<li><b>Informal Blogs create &quot;trust&quot;<\/b>\n<ul>\n<li>Customers want to feel safe with companies<\/li>\n<li>Establishing <u>trust enhances relationships<\/u><\/li>\n<li>Relationships will bring business<\/li>\n<\/ul>\n<\/li>\n<li><b>Blogs force companies to consider them as the &quot;NEW PR&quot;<\/b>\n<ul>\n<li>the <u>NEW PR = Public Relations<\/u><\/li>\n<li>I do not like to think of blogs as PR, but in a way they are because you are creating a conversation with other people and\/or customers<\/li>\n<\/ul>\n<\/li>\n<li><b>Blogs help companies communicate with customers at THEIR level<\/b>\n<ul>\n<li>This is important!<\/li>\n<li><u>Communicating with customers at their level<\/u> creates a strong relationship (personal and business)<\/li>\n<\/ul>\n<\/li>\n<li><b>Blogs tell your customers: &quot;I CARE!&quot;<\/b>\n<ul>\n<li>Show that you care for your customers, not just want their money<\/li>\n<li><u>Allowing customers to talk openly about your products\/services is KEY<\/u>&#8230;even if you receive negative feedback<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>A corporation must focus on fulfilling the needs of their customer. This has been a focus for the corporate world since the beginning of time and blogs offer a way to reach your customer!<\/p>\n<p>Want to increase your profits? Well, tisten to your customer! Allow them to communicate with you! Show them you care!<\/p>\n<p>Here&#39;s a list of others who are talking about PR and blogging:<\/p>\n<ul>\n<li><a target=\"_blank\" href=\"http:\/\/jeremiahthewebprophet.blogspot.com\/2006\/03\/pr-stands-for-relating-to-public.html\">PR stands for Relating to the Public<\/a> &#8211; Jeremiah Owyang<\/li>\n<li><a target=\"_blank\" href=\"http:\/\/rohitbhargava.typepad.com\/weblog\/2006\/03\/7_tips_on_pitch.html\">7 Tips on Pitching Bloggers<\/a> &#8211; Rohit Bhargava<\/li>\n<li><a target=\"_blank\" href=\"http:\/\/blog.basturea.com\/archives\/2006\/04\/11\/prblogosphere-fragmentation\/\">Thinking out loud: Is the PR blogosphere fragmenting?<\/a> &#8211; C Basturea<\/li>\n<li><a target=\"_blank\" href=\"http:\/\/www.siliconvalleywatcher.com\/mt\/archives\/2006\/04\/are_pr_companie.php\">Are PR companies tempted to make false promises on &quot;new media&quot; communications? <\/a>&#8211; Silicon Valley Watcher<\/li>\n<\/ul>\n<p><b><u>What are YOUR thoughts about PR and blogging?<\/u><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I don&#39;t know about you, but when I hear someone talk about how much money corporations are making, I tend to think of the agressive, fast talker agency that is trying desparately to get $$ from you. They conceivable make a product\/service sound the BEST, when sometimes thats not the case. Do not get me [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4,5,18],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blogs are really a REALITY CHECK for Corporations - Connecting Marketing Strategy and Digital Innovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chris-salazar.com\/blog\/blogs-are-really-a-reality-check-for-pr-firms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blogs are really a REALITY CHECK for Corporations - Connecting Marketing Strategy and Digital Innovation\" \/>\n<meta property=\"og:description\" content=\"I don&#039;t know about you, but when I hear someone talk about how much money corporations are making, I tend to think of the agressive, fast talker agency that is trying desparately to get $$ from you. 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Do not get me [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.chris-salazar.com\/blog\/blogs-are-really-a-reality-check-for-pr-firms\/\" \/>\n<meta property=\"og:site_name\" content=\"Connecting Marketing Strategy and Digital Innovation\" \/>\n<meta property=\"article:published_time\" content=\"2006-05-01T02:09:52+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.crearteweb.com\/esp\/images\/saludo.gif\" \/>\n<meta name=\"author\" content=\"Chris Salazar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@chris_salazar\" \/>\n<meta name=\"twitter:site\" content=\"@chris_salazar\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Salazar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/blogs-are-really-a-reality-check-for-pr-firms\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/blogs-are-really-a-reality-check-for-pr-firms\/\"},\"author\":{\"name\":\"Chris Salazar\",\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/399ac19578e4bb3af204253c0834ea6f\"},\"headline\":\"Blogs are really a REALITY CHECK for Corporations\",\"datePublished\":\"2006-05-01T02:09:52+00:00\",\"dateModified\":\"2006-05-01T02:09:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/blogs-are-really-a-reality-check-for-pr-firms\/\"},\"wordCount\":420,\"commentCount\":5,\"publisher\":{\"@id\":\"https:\/\/www.chris-salazar.com\/blog\/#\/schema\/person\/3b06d6466218b17dca4bbca623dba534\"},\"articleSection\":[\"Business Best Practices &amp; 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More companies now adapt their marketing strategies to include the Web as it is cheaper, faster, and easier. The evolution of online marketing has been drastically changing from simple text websites, to graphical interfaces, interactive media, and now to\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":36,"url":"https:\/\/www.chris-salazar.com\/blog\/facebook-moving-to-the-business-opshere\/","url_meta":{"origin":37,"position":1},"title":"Facebook moving to the Business-opshere!","author":"Chris Salazar","date":"28 April, 2006","format":false,"excerpt":"Inside Facebook announced today that they will dive into the corporate world and offer their services first to a select few companies, then they will slowly offer it to the world.\u00a0 However, facebook's strategy is simple:\u00a0 WOM or viral marketing.\u00a0 Just as they launched the college facebook to Harvard first,\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10,"url":"https:\/\/www.chris-salazar.com\/blog\/benefits-of-corporate-blogs-k-logs\/","url_meta":{"origin":37,"position":2},"title":"Benefits of Corporate Blogs &#038; K-Logs","author":"Chris Salazar","date":"27 November, 2005","format":false,"excerpt":"Blogs have attracted a lot of attention lately and seem to be a new trend in Web. 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Strategic planning is vital in ensuring online community goals are met and evolving. Here's my\u2026","rel":"","context":"In &quot;Business Best Practices &amp; How To&quot;","block_context":{"text":"Business Best Practices &amp; How To","link":"https:\/\/www.chris-salazar.com\/blog\/category\/business-best-practices\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":19,"url":"https:\/\/www.chris-salazar.com\/blog\/santa-clara-university-campus-notebook-blogscu\/","url_meta":{"origin":37,"position":4},"title":"Santa Clara University Campus Notebook: blogSCU","author":"Chris Salazar","date":"25 January, 2006","format":false,"excerpt":"In an interesting strategy to attract prospective students and parents to Santa Clara University, SCU is documenting the lives of 5 freshman as they voyage through the college life. How? Blogs...blogSCU allows prospective parents\/students to read the \"Campus Notebook\" of five individuals as they complete freshman registration, orientation, and classes.\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":50,"url":"https:\/\/www.chris-salazar.com\/blog\/intern-blogging-is-on-the-rise-but-whats-slowing-us-down\/","url_meta":{"origin":37,"position":5},"title":"Intern blogging on the rise, but what&#8217;s slowing &#8220;us&#8221; down?","author":"Chris Salazar","date":"26 May, 2006","format":false,"excerpt":"The New York Times posted an interesting article about the rise in interns and their innocence about workplace rules and corporate culture.\u00a0 The NYT adds, interns are facing the problem of moving from a \"like-minded\" generation to the diversity of corporate america.\u00a0 Interns mistankingly talk about their company, which has\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts\/37"}],"collection":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/comments?post=37"}],"version-history":[{"count":0,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/posts\/37\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/media?parent=37"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/categories?post=37"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chris-salazar.com\/blog\/wp-json\/wp\/v2\/tags?post=37"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}