{"id":43,"date":"2006-05-05T01:51:18","date_gmt":"2006-05-05T01:51:18","guid":{"rendered":"https:\/\/ebizz.wordpress.com\/2006\/05\/05\/community-marketing-how-do-you-reach-out-to-bloggers\/"},"modified":"2006-05-05T01:51:18","modified_gmt":"2006-05-05T01:51:18","slug":"community-marketing-how-do-you-reach-out-to-bloggers","status":"publish","type":"post","link":"https:\/\/www.chris-salazar.com\/blog\/community-marketing-how-do-you-reach-out-to-bloggers\/","title":{"rendered":"PROBLEM: How do you reach out to bloggers?"},"content":{"rendered":"

Jeremiah has talked a lot about what community marketing is<\/a>, since it is a rather hot topic.  With all the community marketing talk, I've been wondering how does a company reach out to bloggers?  Or should they?<\/p>\n

There's really been an overwhelming response that blogging is in fact not a fad and it does impact businesses.  This is our foundation, but now we need to figure out HOW we (as a company) reach out to bloggers and embrace this change.<\/p>\n

Kevin Briody<\/a>, community marketing manager at Windows Live has some interesting thoughts as he tries to break down the five ways to communicate with bloggers<\/a>:<\/p>\n

    \n
  1. Listen and Learn<\/em><\/strong><\/li>\n
  2. Support, energize, get involved in and help build the community<\/em><\/strong><\/li>\n
  3. Connect bloggers and the community back to the product teams<\/em><\/strong><\/li>\n
  4. Help the community connect with each other<\/em><\/strong><\/li>\n
  5. Get the hell out of the way<\/em><\/strong><\/li>\n<\/ol>\n

    I believe Kevin is really on the right track and he will do a great job at Windows Live. I especially like his first tip to "Listen and Learn."  I previously talked a little about this in how to become a successful blogger<\/a> but I believe it deserves more attention.  That's really where it should start!<\/p>\n

    I look forward to learning more about Kevin and his works at Microsoft Live.  Wow, him and Scoble are really doing their thing!<\/p>\n

    Take a look here at Robert Scoble's dinner with the Microsoft Live folks<\/a><\/p>\n

    <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    Jeremiah has talked a lot about what community marketing is, since it is a rather hot topic.  With all the community marketing talk, I've been wondering how does a company reach out to bloggers?  Or should they? There's really been an overwhelming response that blogging is in fact not a fad and it does impact businesses.  […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[5],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nPROBLEM: How do you reach out to bloggers? - Connecting Marketing Strategy and Digital Innovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chris-salazar.com\/blog\/community-marketing-how-do-you-reach-out-to-bloggers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PROBLEM: How do you reach out to bloggers? - Connecting Marketing Strategy and Digital Innovation\" \/>\n<meta property=\"og:description\" content=\"Jeremiah has talked a lot about what community marketing is, since it is a rather hot topic.  With all the community marketing talk, I've been wondering how does a company reach out to bloggers?  Or should they? 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Jeremiah eludes to the relationship between journalists (old media) and bloggers (new media), but what is really happening? I'm sure some journalists absolutely hate blogging\/techmeme and\u2026","rel":"","context":"In "Digital Marketing"","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":133,"url":"https:\/\/www.chris-salazar.com\/blog\/building-an-online-community-tool-1-blog\/","url_meta":{"origin":43,"position":4},"title":"Building An Online Community (Tool #1: Blog)","author":"Chris Salazar","date":"3 January, 2008","format":false,"excerpt":"For the next few months, I will be putting on the hat of an Online Community Marketing Manager and pretending as if I'm starting my own from scratch. For simplicity reasons, let's assume I've already got all the back-end server stuff taken care of. 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