{"id":67,"date":"2006-09-13T18:17:43","date_gmt":"2006-09-13T18:17:43","guid":{"rendered":"http:\/\/ebizz.wordpress.com\/2006\/09\/13\/the-future-of-web-apps-summit-in-sf-2006\/"},"modified":"2006-09-13T18:17:43","modified_gmt":"2006-09-13T18:17:43","slug":"the-future-of-web-apps-summit-in-sf-2006","status":"publish","type":"post","link":"https:\/\/www.chris-salazar.com\/blog\/the-future-of-web-apps-summit-in-sf-2006\/","title":{"rendered":"Future of Web Apps Summit, SF 2006 (Day 1)"},"content":{"rendered":"<p class=\"MsoNormal\">I am currently blogging live from the Future of Web Apps Conference in San   Francisco with <a href=\"http:\/\/www.web-strategist.com\/blog\/2006\/09\/13\/future-of-web-apps-conference-notes-day-1\/\" target=\"_blank\">Jeremiah Owyang who is also blogging live<\/a>.<span>   <\/span>I am providing you with this information in real time from my first web conference!<span>  <\/span>The most recent information will be at the bottom of the page.<span>  <\/span>Please check back!<span>  <\/span><\/p>\n<p class=\"MsoNormal\">There are even some participants from Lunch 2.0, which Jeremiah and Hitachi Data Systems hosted just yesterday!<\/p>\n<p class=\"MsoNormal\"><strong>SPEAKER: Dick Hardt, blogs at <\/strong><strong><span><a href=\"http:\/\/blame.ca\/dick\">http:\/\/blame.ca\/dick<\/a><\/span><\/strong><br \/>\nRepresenting <strong><a href=\"http:\/\/www.sxip.com\/\">http:\/\/www.sxip.com<\/a><\/strong><\/p>\n<p class=\"MsoNormal\" style=\"margin-left:.25in;text-indent:-.25in;\"><strong><em>Emerging Age of Who<\/em><\/strong><br \/>\nWhat is Identity?<\/p>\n<p><!--[if !supportLists]--><\/p>\n<ul>\n<li><span><\/span>Past behavior predicts future behavior<\/li>\n<li><span><\/span><span><\/span>Digital identity = yahoo, flickr, google (vitamin), delicious<\/li>\n<li><span><\/span><span><\/span>Identity 2.0 = users in charge from centralization (easy to manage identities), allow identities to be cross compatible with other sites (bring ebay reputation throughout the web)<\/li>\n<li><span><\/span><span><\/span>Ebay = separate accounts, no sign on across like yahoo<\/li>\n<\/ul>\n<p><!--[endif]--><!--[endif]--><!--[if !supportLists]--><!--[endif]--><!--[if !supportLists]--><!--[endif]-->\n<\/p>\n<p class=\"MsoNormal\"><strong>My Thoughts<\/strong><\/p>\n<p class=\"MsoNormal\">Dick\u2019s presentation was very energetic, fast paced, and \u201cdifferent\u201d (which is great for a preso to start off with).<span>  <\/span>He used some analogies that were different including pain killers, vitamins, and Viagra.<span>  <\/span>Identity 2.0 is emerging and I am anxious to see how online identities will integrate, that\u2019s if they do.<span>  <\/span><\/p>\n<p class=\"MsoNormal\">&nbsp;<\/p>\n<hr \/>\n<p class=\"MsoNormal\"><strong>SPEAKER: Kevin Rose from <a href=\"http:\/\/www.digg.com\/\">http:\/\/www.digg.com<\/a><\/strong><\/p>\n<ul>\n<li><!--[if !supportLists]--><span style=\"font-family:Symbol;\"><\/span><span><\/span><span><\/span>What is digg? How did it start?\n<ul>\n<li><!--[if !supportLists]--><span style=\"font-family:Wingdings;\"><\/span><span><\/span><span><\/span>October \u201904, experiment with $2000 (developed project spec, basic utilitarian design, $99 hosting plan<\/li>\n<\/ul>\n<ul>\n<li><!--[if !supportLists]--><span style=\"font-family:Wingdings;\"><\/span><span><\/span><span><\/span>New site, everything is created and promoted by users, users can \u201cdigg\u201d stories, customize homepages, track users<\/li>\n<\/ul>\n<ul>\n<li><!--[if !supportLists]--><span style=\"font-family:Wingdings;\"><\/span><span><\/span><span><\/span><!--[endif]-->My profile has own associated RSS feeds (sites I\u2019ve dugg, commented on, friends page, etc)<\/li>\n<\/ul>\n<\/li>\n<li><!--[if !supportLists]--><span style=\"font-family:Symbol;\"><\/span><span><\/span><span><\/span>Feature Decisions\n<ul>\n<li><!--[if !supportLists]--><span style=\"font-family:Wingdings;\"><\/span><span><\/span><span><\/span><!--[endif]-->No advertising, all word of mouth<\/li>\n<\/ul>\n<ul>\n<li><!--[if !supportLists]--><span style=\"font-family:Wingdings;\"><\/span><span><\/span><span><\/span>Tools for self expression<\/li>\n<\/ul>\n<ul>\n<li><!--[if !supportLists]--><span style=\"font-family:Wingdings;\"><\/span><span><\/span><span><\/span>Stay away from \u201cme too\u201d features (adding tags, etc) \u2013 what benefit does the feature has?<span>  <\/span>(tags to online banking = bad idea)<\/li>\n<\/ul>\n<ul>\n<li><!--[if !supportLists]--><span style=\"font-family:Wingdings;\"><\/span><span><\/span><span><\/span>Simple and rewarding \u2013 one click (comments and buries)<\/li>\n<\/ul>\n<ul>\n<li><!--[if !supportLists]--><span style=\"font-family:Wingdings;\"><\/span><span><\/span><span><\/span>Destroy the garbage<\/li>\n<\/ul>\n<ul>\n<li><!--[if !supportLists]--><span style=\"font-family:Wingdings;\"><\/span><span><\/span><span><\/span>Experiment \u2013 stack, swarm, bigspy, activities of users<\/li>\n<\/ul>\n<\/li>\n<li><!--[if !supportLists]--><span style=\"font-family:Symbol;\"><\/span><span><\/span><span><\/span>What\u2019s Next? <strong>Digg Labs<\/strong> <span style=\"font-family:Wingdings;\"><\/span><span>\u00e0<\/span> Stack &amp; Swarm (Awesome!) + Diff Effect\n<ul>\n<li><!--[if !supportLists]--><span style=\"font-family:Wingdings;\"><\/span><span><\/span><span><\/span><!--[endif]-->Real-time activity of users<\/li>\n<\/ul>\n<ul>\n<li><!--[if !supportLists]--><span style=\"font-family:Wingdings;\"><\/span><span><\/span><span><\/span><!--[endif]-->Graphs, charts, analytics<\/li>\n<\/ul>\n<ul>\n<li><!--[if !supportLists]--><span style=\"font-family:Wingdings;\"><\/span><span><\/span><span><\/span><!--[endif]-->Learn how users are gathering around stories<\/li>\n<\/ul>\n<ul>\n<li><!--[if !supportLists]--><span style=\"font-family:Wingdings;\"><\/span><span><\/span><span><\/span>Provides real time info of the new stories that are being digged<\/li>\n<\/ul>\n<ul>\n<li><!--[if !supportLists]--><span style=\"font-family:Wingdings;\"><\/span><span><\/span><span><\/span>Learn more about users interests from stories that are digged<\/li>\n<\/ul>\n<\/li>\n<li><!--[if !supportLists]--><span style=\"font-family:Symbol;\"><\/span><span><\/span><span><\/span>Story suggestions and friend suggestions (like Amazon)<\/li>\n<li><!--[if !supportLists]--><span style=\"font-family:Symbol;\"><\/span><span><\/span><span><\/span>Connecting users with other users b\/c of interests (different from Friendster, Myspace, etc)<\/li>\n<li><!--[if !supportLists]--><span style=\"font-family:Symbol;\"><\/span><span><\/span><span><\/span>Stats <span style=\"font-family:Wingdings;\"><\/span><span>\u00e0<\/span> 500k users, 10M pages per day, 1M daily users<\/li>\n<li><!--[if !supportLists]--><span style=\"font-family:Symbol;\"><\/span><span><\/span><span><\/span>Tip for scaling = PDF \u201cInside LiveJournal\u2019s Backend\u201d<\/li>\n<li><!--[if !supportLists]--><span style=\"font-family:Symbol;\"><\/span><span><\/span><span><\/span>Will be an open API coming soon<\/li>\n<li><!--[if !supportLists]--><span style=\"font-family:Symbol;\"><\/span><span><\/span><span><\/span><!--[endif]-->Custom feeds through search (search for apple with 500 diggs)<\/li>\n<\/ul>\n<p class=\"MsoNormal\"><strong>My Thoughts<\/strong><\/p>\n<p>First off, Kevin is really young!<span>  <\/span>It\u2019s amazing to hear the story of how he created Digg and what\u2019s next in Digg Labs.<span>  <\/span>The analytics available is very web 2.0 and fun!<span>  <\/span>I am not an avid user of digg, but I think I will take another look at it.<\/p>\n<hr \/>\n<p><strong>SPEAKER: Steve Olechowski <\/strong>COO and Cofounder of Feedburner (blog, text, podcast feeds) <strong>representing http:\/\/www.feedburner.com<\/strong><\/p>\n<p class=\"MsoNormal\" align=\"center\"><strong><u>10 things you didn\u2019t know about RSS<\/u><\/strong><\/p>\n<ul>\n<li><!--[if !supportLists]--><span style=\"font-family:Symbol;\"><\/span><span><\/span><span><\/span>1.<span>  <\/span>No correlation between click through rate to HTML site and number of subscribers, very erratic and fluctuate\n<ul>\n<li><!--[if !supportLists]--><span style=\"font-family:Wingdings;\"><\/span><span><\/span><span><\/span>Reason people go from a feed to the site is worth looking into to, something happening that cannot be explained<\/li>\n<\/ul>\n<\/li>\n<li><!--[if !supportLists]--><span style=\"font-family:Symbol;\"><\/span><span><\/span><span><\/span><!--[endif]-->2.<span>  <\/span>Consumer devices can drive the market, the power of releasing a device like RSS and iTunes + iPod supporting podcasts (people didn\u2019t realize they were using RSS)<\/li>\n<li><!--[if !supportLists]--><span style=\"font-family:Symbol;\"><\/span><span><\/span><span><\/span><!--[endif]-->3.<span>  <\/span>More text in the feed, gets more TOTAL traffic\n<ul>\n<li><!--[if !supportLists]--><span style=\"font-family:Wingdings;\"><\/span><span><\/span><span><\/span><!--[endif]-->Adding more text, increases subscribers to feed because the feed audience is different from daily browsers<\/li>\n<\/ul>\n<\/li>\n<li><!--[if !supportLists]--><span><\/span><span><\/span><span><\/span><!--[endif]-->4.<span>  <\/span>Podcasts are more evenly distributed across categories than text RSS feeds\n<ul>\n<li><!--[if !supportLists]--><span style=\"font-family:Wingdings;\"><\/span><span><\/span><span><\/span><!--[endif]-->But, text feeds will soon become more distributed<\/li>\n<\/ul>\n<ul>\n<li><!--[if !supportLists]--><span style=\"font-family:Wingdings;\"><\/span><span><\/span><span><\/span>15% of podcasts are video, so video is growing, video will eclipse audio podcasts in a year<\/li>\n<\/ul>\n<\/li>\n<li><!--[if !supportLists]--><span><\/span><span><\/span><span><\/span>5.<span>  <\/span>Different feeds and different types of content have different breakdowns about how they are read on feedreaders\n<ul>\n<li><!--[if !supportLists]--><span style=\"font-family:Wingdings;\"><\/span><span><\/span><span><\/span>RSS is a global phenomenon, more blogs in Japan and China than N. America and Europe together, RSS has become bigger than blogs!<\/li>\n<\/ul>\n<ul>\n<li><!--[if !supportLists]--><span style=\"font-family:Wingdings;\"><\/span><span><\/span><span><\/span>In consumer feeds, aggregator breakdowns are from mass media mediums like yahoo<\/li>\n<\/ul>\n<\/li>\n<li><!--[if !supportLists]--><span><\/span><span><\/span><span><\/span>6.<span>  <\/span>There over 3,000 RSS clients out there<\/li>\n<li><!--[if !supportLists]--><span><\/span><span><\/span><span><\/span>7.<span>  <\/span>And a LOT of bots\n<ul>\n<li><!--[if !supportLists]--><span style=\"font-family:Wingdings;\"><\/span><span><\/span><span><\/span><!--[endif]-->Click on content and find relationship between RSS feeds<\/li>\n<\/ul>\n<ul>\n<li><!--[if !supportLists]--><span style=\"font-family:Wingdings;\"><\/span><span><\/span><span><\/span>The average click through rate of an RSS item is 7%, ALL BY BOTS, be careful when reading stats on who is a real person and who is a bot<\/li>\n<\/ul>\n<\/li>\n<li><!--[if !supportLists]--><span><\/span><span><\/span><span><\/span>8.<span>  <\/span>MyYahoo! leads by a large margin for subscribers in RSS\n<ul>\n<li><!--[if !supportLists]--><span style=\"font-family:Wingdings;\"><\/span><span><\/span><span><\/span><!--[endif]-->Personalized homepages like MyYahoo are large subscribers, Firefox trails<\/li>\n<\/ul>\n<\/li>\n<li><!--[if !supportLists]--><span><\/span><span><\/span><span><\/span>9.<span>  <\/span>RSS is being read on Mobile\n<ul>\n<li><!--[if !supportLists]--><span style=\"font-family:Wingdings;\"><\/span><span><\/span><span><\/span>2,900 mobile user agents reading RSS feeds<\/li>\n<\/ul>\n<ul>\n<li><!--[if !supportLists]--><span style=\"font-family:Wingdings;\"><\/span><span><\/span><span><\/span>Top clients = Nokia podcasting client, Sony Ericson, LG, Sony, Motorola<\/li>\n<\/ul>\n<\/li>\n<li><!--[if !supportLists]--><span><\/span><span><\/span><span><\/span>10.<span>  <\/span>Publishers are making money with RSS\n<ul>\n<li><!--[if !supportLists]--><span style=\"font-family:Wingdings;\"><\/span><span><\/span><span><\/span>Using RSS to drive traffic to their site, but they will find that these are separate audiences, people reading feeds are those who can reached on daily basis (they like to read feeds), but average browser is a different audience<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr \/>\n<p class=\"MsoNormal\"><strong>Mor Naaman  representing Yahoo! and demonstrating &#8220;ZoneTag&#8221;<\/strong><\/p>\n<p class=\"MsoNormal\"><strong>Demo of ZoneTag Mobile Client<\/strong><\/p>\n<ul>\n<li>Use mobile devices to help create, find, discover, share media = future of web apps<\/li>\n<li><strong>ZoneTag Basics<\/strong><span><\/span>\n<ul>\n<li><span><\/span>2-click upload, smooth experience<\/li>\n<\/ul>\n<ul>\n<li>Photo uploaded with location and time metadata<\/li>\n<\/ul>\n<ul>\n<li><span><\/span>Can set privacy settings, title, and add tags<\/li>\n<\/ul>\n<\/li>\n<li><strong>ZoneTag Advanced<\/strong>\n<ul>\n<li><span><\/span>Tag\/annotate your photos from the phone: easy with tag suggestions<\/li>\n<\/ul>\n<\/li>\n<li>Where do these tags come from?\n<ul>\n<li><span> <\/span>From the user, users friends, other people who visit the same location = user generated!<\/li>\n<\/ul>\n<ul>\n<li><span><\/span>Stuff around you, upcoming.org, from RSS 2.0 feed (Calendar, hangouts)<\/li>\n<\/ul>\n<\/li>\n<li>Where do tags go?\n<ul>\n<li>Back to the orginal RSS items (Upcoming.org)<\/li>\n<li>Action Tags\n<ul>\n<li>Trigger a call to a web service<\/li>\n<li>Command Line &#8211; from your phone<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>ZoneTag for all\n<ul>\n<li>runs on Nokia Series 60 phones<\/li>\n<li>Available as a prototype API &#8211; put it on a plaform<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr \/>\n<p><strong>Carl Sjogreen, Product Manager, from GOOGLE Calendar<br \/>\n<\/strong><\/p>\n<p><strong>&#8220;How we built Google Calendar&#8221; http:\/\/www.google.com\/calendar<\/strong><\/p>\n<ul>\n<li>Designed to manager your own personal schedule and share it with others<\/li>\n<li>Requests to build calendar from customers, started off with a vague idea, then started the plan<\/li>\n<li><em>&#8220;If you are in marketing, you are doing your job IF you are spending money and talking to customers&#8221;<\/em> &#8212; quote from Carl (it made Jeremiah laugh)\n<ul>\n<li>talked to college students at Stanford, student leaders, professors, working couples to see what they were using to coordinate their activities<\/li>\n<\/ul>\n<ul>\n<li>performed a &#8220;diary setting&#8221; of open ended questions, but found that some students did not keep calendars even though they were busy&#8230;good information for research!<\/li>\n<\/ul>\n<\/li>\n<li><strong>Key Themes emerged:<\/strong>\n<ul>\n<li>People said calendars werent necessary b\/c they were a pain to keep up to date especially when it combined others (friends, family) = big investment of time &#8211;&gt; Google wanted to create something that was painless and saved time<\/li>\n<\/ul>\n<ul>\n<li>Recognized that people have a personal connection to a calendar &#8211;&gt; the look and feel of it is necessary because they have a connection to it<\/li>\n<\/ul>\n<\/li>\n<li><strong>4 things the calendar must do<br \/>\n<\/strong><\/p>\n<ul>\n<li>had to be fast, visually appealing to the user<\/li>\n<li>had to be drop dead simple to get info onto the calendar<\/li>\n<li>has to be more than boxes on a screen, wanted to make sure the events put into the calendar add value (notifications, reminders,\u00a0 and\u00a0 easy to share)<\/li>\n<li>important to design a product in a consumer oriented\u00a0 world, where not everyone has the same needs and wants<\/li>\n<\/ul>\n<\/li>\n<li>Invested time and energy on Google Infrastructure from 5 to 5 million users<\/li>\n<li>Focused on interaction and the operations of the calendar, then worked on the UI design (how to make it look good)<\/li>\n<li>Once you build the product, launching the product is difficult, but PRIVATE BETA testing is essential to get feedback before launching it live = IMPORTANT<\/li>\n<li><strong>Insight #1<\/strong> = Easy is the most important feature<\/li>\n<li><strong>Insight #2 <\/strong>= Know your real competition<\/li>\n<li><strong>Insight #3<\/strong> = Visual Design Matters<\/li>\n<li><strong>Insight #4 <\/strong>= Build products for people who don&#8217;t want to use them<\/li>\n<li><strong>Insight #5<\/strong> = Timing Launch Properly<\/li>\n<li><strong>Insight #6 <\/strong>= Driving Usage<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>I am currently blogging live from the Future of Web Apps Conference in San Francisco with Jeremiah Owyang who is also blogging live. I am providing you with this information in real time from my first web conference! The most recent information will be at the bottom of the page. Please check back! There are [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[5],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Future of Web Apps Summit, SF 2006 (Day 1) - Connecting Marketing Strategy and Digital Innovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chris-salazar.com\/blog\/the-future-of-web-apps-summit-in-sf-2006\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Future of Web Apps Summit, SF 2006 (Day 1) - Connecting Marketing Strategy and Digital Innovation\" \/>\n<meta property=\"og:description\" content=\"I am currently blogging live from the Future of Web Apps Conference in San Francisco with Jeremiah Owyang who is also blogging live. 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