{"id":77,"date":"2007-03-27T18:51:45","date_gmt":"2007-03-27T18:51:45","guid":{"rendered":"http:\/\/ebizz.wordpress.com\/2007\/03\/27\/vblogs-podcasts-blogs-arent-really-whats-important\/"},"modified":"2007-03-27T18:51:45","modified_gmt":"2007-03-27T18:51:45","slug":"vblogs-podcasts-blogs-arent-really-whats-important","status":"publish","type":"post","link":"https:\/\/www.chris-salazar.com\/blog\/vblogs-podcasts-blogs-arent-really-whats-important\/","title":{"rendered":"Video isn&#8217;t whats most important about YouTube"},"content":{"rendered":"<p> After reading a very interesting article by Andy Dickinson titled &#8220;<a href=\"http:\/\/www.andydickinson.net\/2007\/03\/26\/tools-or-behaviour\/\" target=\"_blank\">Tools or Behaviour<\/a>&#8221; he provoked an important point that I think many people miss.  He cited <a href=\"http:\/\/strange.corante.com\/\" target=\"_blank\">Kevin Anderson from the Guardian<\/a>, who argues that <a href=\"http:\/\/www.martinstabe.com\/blog\/2007\/03\/25\/a-different-online-strategy-lag-behind-deliberately\/#15874\" target=\"_blank\">YouTube is not popular because of the video<\/a>, but there&#8217;s something else intriguing about it.  Do I agree?<\/p>\n<p>This really comes down to understanding the customer.  I&#8217;m sure the YouTube guys realized that video was big, but whats even bigger is &#8220;Community.&#8221;  Yes, sure its been a broken record as many many bloggers constantly talk about community&#8230;but the reason why they talk about it is not because its buzzy, but because its worthy of a conversation.<\/p>\n<p>Take a look at this snapshot of YouTube&#8217;s Community section&#8230;they are on to something:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/farm1.static.flickr.com\/156\/436726845_1a3042f212.jpg?w=697\" data-recalc-dims=\"1\" \/><\/p>\n<p>Video has been around for a long time, take News stations (like ABC News), they&#8217;ve had News videos for years.  Take MTV, they&#8217;ve had music videos since before I was born.  So, Any is right, its not about the Video per se, and perhaps its not too much about the advertising.  What its really about is the users (community) have complete control over what they see, share, save, and post on their own sites (myspace, xanga, blogs, etc).  Adding a YouTube video to MySpace is practically dummy-proof&#8230;and with even more time, saving a YouTube video into an mpeg file is just as easy.<\/p>\n<p>So where has this concept of sharing evolved?  Well, from the earliest signs of sharing, back in the Napster file-sharing days, it became apparent that users want control over what they do online and IF they find something they like they want to send it to their friends, colleagues, family, etc.  It&#8217;s not about the video, or the blog, or even the podcast&#8230;its about empowering the user.<\/p>\n<p>I&#8217;d argue that today&#8217;s success with community tools and social networking sites is about <strong>EMPOWERMENT!<\/strong>  The 2000&#8217;s era, should be the era of <strong>EMPOWERMENT<\/strong>&#8230;the years when users were in control, when users formed communities, and when users took over the internet!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After reading a very interesting article by Andy Dickinson titled &#8220;Tools or Behaviour&#8221; he provoked an important point that I think many people miss. He cited Kevin Anderson from the Guardian, who argues that YouTube is not popular because of the video, but there&#8217;s something else intriguing about it. Do I agree? This really comes [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[5],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video isn&#039;t whats most important about YouTube - Connecting Marketing Strategy and Digital Innovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chris-salazar.com\/blog\/vblogs-podcasts-blogs-arent-really-whats-important\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video isn&#039;t whats most important about YouTube - Connecting Marketing Strategy and Digital Innovation\" \/>\n<meta property=\"og:description\" content=\"After reading a very interesting article by Andy Dickinson titled &#8220;Tools or Behaviour&#8221; he provoked an important point that I think many people miss. 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The idea of forming your own communication, vocalizing your views, and\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":97,"url":"https:\/\/www.chris-salazar.com\/blog\/is-ebay-making-a-big-mistake\/","url_meta":{"origin":77,"position":3},"title":"Is eBay making a big mistake?","author":"Chris Salazar","date":"8 June, 2007","format":false,"excerpt":"Marshall Kirkpatrick announces that eBay is set to integrate blogs and wikis in the already successful platform. It sounds like a good idea, especially since it's already community driven! They are just becoming even more sticky, I suppose, but will users really benefit or even use them? Steve Rubel makes\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":50,"url":"https:\/\/www.chris-salazar.com\/blog\/intern-blogging-is-on-the-rise-but-whats-slowing-us-down\/","url_meta":{"origin":77,"position":4},"title":"Intern blogging on the rise, but what&#8217;s slowing &#8220;us&#8221; down?","author":"Chris Salazar","date":"26 May, 2006","format":false,"excerpt":"The New York Times posted an interesting article about the rise in interns and their innocence about workplace rules and corporate culture.\u00a0 The NYT adds, interns are facing the problem of moving from a \"like-minded\" generation to the diversity of corporate america.\u00a0 Interns mistankingly talk about their company, which has\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":81,"url":"https:\/\/www.chris-salazar.com\/blog\/is-being-first-always-better\/","url_meta":{"origin":77,"position":5},"title":"Is being first always better?","author":"Chris Salazar","date":"7 April, 2007","format":false,"excerpt":"One of the main reasons why I like the Web industry is because its always changing! New things are introduced everyday and old ideas fail everyday too. Because the web is so scalable, there's so much to do in such a big space. 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