{"id":82,"date":"2007-04-30T22:56:23","date_gmt":"2007-04-30T22:56:23","guid":{"rendered":"http:\/\/ebizz.wordpress.com\/2007\/04\/30\/ebay-embracing-the-community-becoming-sticky\/"},"modified":"2007-04-30T22:56:23","modified_gmt":"2007-04-30T22:56:23","slug":"ebay-embracing-the-community-becoming-sticky","status":"publish","type":"post","link":"https:\/\/www.chris-salazar.com\/blog\/ebay-embracing-the-community-becoming-sticky\/","title":{"rendered":"eBay embracing the community & becoming “sticky”"},"content":{"rendered":"

For some reason when I think of eBay, the first thing that comes to mind is Community<\/strong>. Looking at what they’ve done over the past (acquiring companies, branching off), each move has been community based. Take a look at Craigslist<\/a> or even StubHub<\/a>…community is the central driving<\/em> force.<\/p>\n

Now, eBay is going back to the community giants — bloggers. But, this actually makes sense; its not something put together at the last minute just to be like everyone else. It fits with their company, it fits with ebay users, and it fits with bloggers.<\/p>\n

What am I talking about? Well, eBay launched widgets<\/a> that can be put on a webpage\/blog to advertise or link to their listing<\/a>. This is a perfect way to cross-reference listings with blogs to keep the commmunity involved.<\/p>\n

eBay is doing a great job at keeping its users glued to their site. They arent just worried about hits per day, but rather returning users per day. They’ve provided a platform + the glue to keep the users coming back. They’re sticky!<\/em><\/p>\n

What would I like to see on ebay?<\/p>\n