{"id":84,"date":"2007-05-15T21:38:19","date_gmt":"2007-05-15T21:38:19","guid":{"rendered":"http:\/\/ebizz.wordpress.com\/2007\/05\/15\/whats-happening-to-the-myspace-generation\/"},"modified":"2007-05-15T21:38:19","modified_gmt":"2007-05-15T21:38:19","slug":"whats-happening-to-the-myspace-generation","status":"publish","type":"post","link":"https:\/\/www.chris-salazar.com\/blog\/whats-happening-to-the-myspace-generation\/","title":{"rendered":"What’s happening to the MySpace generation?"},"content":{"rendered":"

Before we continue any further, I need to first make a disclaimer: I admit that I’ve somehow joined the social networking internet craze, starting from Xanga, leading to MySpace, then to my blog, and now I’m pretty interested in Facebook.<\/p>\n

In fact, this is precisely what has got me wondering about the MySpace generation. Yes, the majority of them are still using MySpace, but I’m not worried about them, I’m most interested in those early adopters who are moving drifting away into something else.<\/p>\n

Now, what is happening exactly? I’m not too sure, but first lets take a look at how MySpace is evolving (from 2005 through 2006).<\/p>\n

Below is a table depicting the trend in users by age group (numbers are percent of users):<\/p>\n\n\n\n\n\n\n\n\n
 <\/td>\nAug 2005<\/strong><\/td>\nAug 2006<\/strong><\/td>\nGrowth<\/strong><\/td>\n<\/tr>\n
Audience, 000<\/td>\n21,819<\/td>\n55,778<\/td>\nYTY<\/strong><\/td>\n<\/tr>\n
Age: 12-17<\/strong><\/td>\n24.7<\/td>\n11.9<\/td>\n-12.8<\/td>\n<\/tr>\n
Age: 18-24<\/strong><\/td>\n19.6<\/td>\n18.1<\/td>\n-1.4<\/td>\n<\/tr>\n
Age: 25-34
\n<\/strong><\/td>\n		10.4<\/td>\n16.7<\/td>\n6.2<\/td>\n<\/tr>\n
Age: 35-54<\/strong><\/td>\n32.4<\/td>\n40.6<\/td>\n8.2<\/td>\n<\/tr>\n
Age: 55+<\/strong><\/td>\n7.1<\/td>\n11.0<\/td>\n3.9<\/td>\n<\/tr>\n<\/table>\n

*Source: comScore<\/a><\/p>\n

Interestingly, the so-called “MySpace Generation” group is not the age group adding the most users (instead the number of users if actually declining). MySpace is actually adding more users who are around my parents’ age.<\/p>\n

From the ages 12-24, MySpace is experiencing a 14% decline in users. What’s this due to? Where are they going? Here’s what I think…<\/p>\n