{"id":97,"date":"2007-06-08T20:46:48","date_gmt":"2007-06-08T20:46:48","guid":{"rendered":"http:\/\/ebizz.wordpress.com\/2007\/06\/08\/is-ebay-making-a-big-mistake\/"},"modified":"2007-06-08T20:46:48","modified_gmt":"2007-06-08T20:46:48","slug":"is-ebay-making-a-big-mistake","status":"publish","type":"post","link":"https:\/\/www.chris-salazar.com\/blog\/is-ebay-making-a-big-mistake\/","title":{"rendered":"Is eBay making a big mistake?"},"content":{"rendered":"<p><u><a href=\"http:\/\/socialsoftware.weblogsinc.com\/bloggers\/marshall-kirkpatrick\" target=\"_blank\">Marshall Kirkpatrick<\/a><\/u> announces that <u><a href=\"http:\/\/socialsoftware.weblogsinc.com\/2006\/06\/02\/ebay-to-include-blogs-wikis\/\" target=\"_blank\">eBay is set to integrate blogs and wikis<\/a><\/u> in the already successful platform.  It sounds like a good idea, especially since it&#8217;s already community driven!  They are just becoming even more <u><a href=\"http:\/\/ebizz.wordpress.com\/2007\/04\/30\/ebay-embracing-the-community-becoming-sticky\/\" target=\"_blank\">sticky<\/a><\/u>, I suppose, but will users really benefit or even use them?<\/p>\n<p>Steve Rubel makes a convincing argument that users can actually use these blogs to <u><a href=\"http:\/\/www.micropersuasion.com\/2006\/06\/ebay_to_launch_.html\" target=\"_blank\">talk more about products, sellers, collectibles, and even listings<\/a><\/u>.  I&#8217;m an avid eBay user and seller, so I think this is a great idea.  On the side, my family and I sell and collect rare oldie music (link to <u><a href=\"http:\/\/myworld.ebay.com\/qtms1\/\" target=\"_blank\">our eBay seller profile<\/a><\/u>)&#8230;I&#8217;ve even started a <u><a href=\"http:\/\/chicanosoundz.blogspot.com\/\" target=\"_blank\">blog for us<\/a><\/u> to promote <u><a href=\"http:\/\/i9.ebayimg.com\/05\/i\/08\/0f\/97\/8f_1.JPG\" target=\"_blank\">our newest release<\/a><\/u>.  Perhaps it will be a bit easier to engage users if we had a blog on the eBay platform, but here&#8217;s my feelings:<\/p>\n<ul>\n<li>Will users even participate?  I&#8217;m sure a great deal of them will, but for all the others, is blogging a value-add service?<\/li>\n<li>Its good for research purposes.  You can tell a lot about a person from their blog.  Are they nice to other users? Do they have a loyal fanbase?  Do they even respond to users?<\/li>\n<li>eBay&#8217;s global community will be broken down into several micro-communities.  This is good, b\/c each community can create its niche.  I know my dad would love this&#8230;he&#8217;s passionate about oldies, and whats better than to talk with other passionate people?<\/li>\n<li>Easy for advertising.  Ah ha!  I know once we have our next CD out, i&#8217;ll be scouring the blogs on eBay and commenting like crazy advertising our new release.  Yep, ill be using it for commercial purposes&#8230;is that what eBay wants?<\/li>\n<li>How flexible will the platform be? Can I post pictures, sound clips, and videos?  How will the comments workout (i.e. will there be a spam blocker?).<\/li>\n<li><strong>MOST IMPORTANTLY &#8211; Keywords will come up in Google Search. <\/strong> Yes, this is the primary reason why I&#8217;d start a blog.  Already eBay listings come up pretty high, but adding a blog will just make my chances of attracting outside customers even higher!  My google ranking as a seller will sky rocket to the top!  Thats of course, if im the only blogger.  =)<\/li>\n<\/ul>\n<p>Believe me, I&#8217;ll be keying you in on my experience with my new eBay blog.  Who knows maybe I&#8217;ll even see you there!<\/p>\n<p>Here&#8217;s how eBay is already embracing social media:<\/p>\n<ul>\n<li><a href=\"http:\/\/ebaychatter.typepad.com\/the_chatter\/\" target=\"_blank\">eBay Chatter<\/a><\/li>\n<li><a href=\"http:\/\/ebaydevcon.com\/wiki\/index.php\/Wiki_Home\" target=\"_blank\">eBay Developer&#8217;s Wiki<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Marshall Kirkpatrick announces that eBay is set to integrate blogs and wikis in the already successful platform. It sounds like a good idea, especially since it&#8217;s already community driven! They are just becoming even more sticky, I suppose, but will users really benefit or even use them? Steve Rubel makes a convincing argument that users [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[5],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is eBay making a big mistake? - Connecting Marketing Strategy and Digital Innovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chris-salazar.com\/blog\/is-ebay-making-a-big-mistake\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is eBay making a big mistake? - Connecting Marketing Strategy and Digital Innovation\" \/>\n<meta property=\"og:description\" content=\"Marshall Kirkpatrick announces that eBay is set to integrate blogs and wikis in the already successful platform. 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The graph below\u2026","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.chris-salazar.com\/blog\/category\/digital-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":67,"url":"https:\/\/www.chris-salazar.com\/blog\/the-future-of-web-apps-summit-in-sf-2006\/","url_meta":{"origin":97,"position":3},"title":"Future of Web Apps Summit, SF 2006 (Day 1)","author":"Chris Salazar","date":"13 September, 2006","format":false,"excerpt":"I am currently blogging live from the Future of Web Apps Conference in San Francisco with Jeremiah Owyang who is also blogging live. I am providing you with this information in real time from my first web conference! 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