{"id":99,"date":"2007-06-13T05:49:55","date_gmt":"2007-06-13T05:49:55","guid":{"rendered":"http:\/\/ebizz.wordpress.com\/2007\/06\/13\/the-4-cs-of-bloggingwhat-really-matters\/"},"modified":"2007-06-13T05:49:55","modified_gmt":"2007-06-13T05:49:55","slug":"the-4-cs-of-bloggingwhat-really-matters","status":"publish","type":"post","link":"https:\/\/www.chris-salazar.com\/blog\/the-4-cs-of-bloggingwhat-really-matters\/","title":{"rendered":"The 4 C&#8217;s of Blogging&#8230;what really matters"},"content":{"rendered":"<p>I just finished reading an interesting blog post about <a href=\"http:\/\/www.problogger.net\/archives\/2007\/06\/11\/what-matters-most-to-you-as-a-blogger\/\" target=\"_blank\">what matters most to bloggers<\/a><a href=\"http:\/\/www.problogger.net\/archives\/2007\/06\/11\/what-matters-most-to-you-as-a-blogger\/\" target=\"_blank\"> by Darren Rowse<\/a>, and I can&#8217;t help but put my own two cents.  Keep in mind though, some of the topics might overlap (note:  ive only read the bold bullet points, I have not read his full explanation yet, I want to see if we are similar or not)<\/p>\n<p>I&#8217;ve been blogging for a little over a year now and I&#8217;ve seen the ROI.  It might not be monetary in my case, but my network has definitely grew and I&#8217;m left with a feeling of fulfillment.  However, there&#8217;s several tips I like to follow on my own when writing blog posts; similarly, this is how I look at other bloggers\/blog posts as well.<\/p>\n<h3>The 4 C&#8217;s of Blogging<\/h3>\n<ol>\n<li><strong>Content:  <\/strong>the content of every blog is key in attracting an audience and retaining loyal readers.  A good way to narrow down the blog content is to establish a <u><em>foundation\/purpose for what content will be published<\/em><\/u>; whether or not its general topics, industry-specific, or who the target audience is.  I&#8217;ve seen many good examples of this, here&#8217;s <a href=\"http:\/\/blog.pmarca.com\/2007\/06\/welcome.html\" target=\"_blank\">one<\/a>; I picked this example b\/c Marc has managed to generate a great amount of traffic\/comments\/ROI in just a few short days.  Although, the key is to stick to it and not drift off to far from the overall purpose (unless you&#8217;re evolving with time\/industry\/users).<\/li>\n<li><strong>Clarity:  <\/strong>this has probably been the hardest obstacle; often, I have trouble conveying my thoughts clearly and instead some blog posts are full of unnecessary text.  So I&#8217;ve adapted a motto that <em><u>less is more<\/u>.<\/em>  If I could, I&#8217;d go back and revisit some of my old blog posts and rewrite them just for kicks.  I&#8217;m sure (at least I hope) that I&#8217;ve improved as a writer\/blogger&#8230;if so, then that&#8217;s all the ROI I need.<\/li>\n<li><strong>Cost:  <\/strong>there&#8217;s no real, tangible cost for blogging, at least for what I do.  However, <u><em>the opportunity cost is very clear as time plays a big factor<\/em><\/u>.  If I wasn&#8217;t blogging, I could be doing other things like Tae Kwon Do, Salsa dancing, working (hahaha!), or even watching TV.  But, I have a passion for blogging and thats what counts.  To me, its not a cost, but a privilege to have somewhere to express my thoughts and have others add in their own input.<\/li>\n<li><strong>Conversation:  <\/strong>the phenomenon of blogging.  <em><u>Engaging others in a conversation about something you&#8217;ve started is very rewarding<\/u><\/em>.  These conversations are almost like reading a text book with commentary b\/c on the surface there&#8217;s opinions, but when you dig deeper the facts arise.  Through the research you gain so much more than what you started for and it almost leads you to another topic\/journey of knowledge.  Its a never ending conversation.<\/li>\n<\/ol>\n<ul>\n<li><strong>BONUS &#8211; Customer:  <\/strong>this is really a bonus, because not many people get this.  Believe it or not, <em><u>your readers are like customers&#8230;you have to shape your posts according to the audience<\/u><\/em>.  This will help keep your blog posts focused and it will keep users coming back.  As a user, I like bookmarking a site that I know will always have relevant information to me.  It actually makes me feel good that someone out there cares about my interests, cares about what I&#8217;m reading, and cares about me.<\/li>\n<\/ul>\n<p>I hope I&#8217;m pointing in the right direction&#8230;if not please let me know.  I&#8217;d love to hear your thoughts as well.  Later, I&#8217;ll update this post with <a href=\"http:\/\/www.problogger.net\/\" target=\"_blank\">Darren Rowse&#8217;s\/ProBogger&#8217;s<\/a> thoughts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I just finished reading an interesting blog post about what matters most to bloggers by Darren Rowse, and I can&#8217;t help but put my own two cents. Keep in mind though, some of the topics might overlap (note: ive only read the bold bullet points, I have not read his full explanation yet, I want [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4,5,18],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 4 C&#039;s of Blogging...what really matters - Connecting Marketing Strategy and Digital Innovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chris-salazar.com\/blog\/the-4-cs-of-bloggingwhat-really-matters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 4 C&#039;s of Blogging...what really matters - Connecting Marketing Strategy and Digital Innovation\" \/>\n<meta property=\"og:description\" content=\"I just finished reading an interesting blog post about what matters most to bloggers by Darren Rowse, and I can&#8217;t help but put my own two cents. 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This is great for building a foundation, but each online community must have an underlying strategy to keep it living. Strategic planning is vital in ensuring online community goals are met and evolving. Here's my\u2026","rel":"","context":"In &quot;Business Best Practices &amp; How To&quot;","block_context":{"text":"Business Best Practices &amp; How To","link":"https:\/\/www.chris-salazar.com\/blog\/category\/business-best-practices\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":92,"url":"https:\/\/www.chris-salazar.com\/blog\/who-is-more-connectedbloggers-or-journalists\/","url_meta":{"origin":99,"position":1},"title":"Who is more connected&#8230;bloggers or journalists?","author":"Chris Salazar","date":"1 June, 2007","format":false,"excerpt":"This is a very interesting topic that I would like to take a closer look at and see if there really is a difference. 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I will give this my best shot, but these are characteristics that I currently working towards since they seem\u2026","rel":"","context":"In &quot;Business Best Practices &amp; How To&quot;","block_context":{"text":"Business Best Practices &amp; How To","link":"https:\/\/www.chris-salazar.com\/blog\/category\/business-best-practices\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":63,"url":"https:\/\/www.chris-salazar.com\/blog\/im-going-to-be-featured-in-my-first-book-ever\/","url_meta":{"origin":99,"position":3},"title":"I&#8217;m going to be featured in my first book ever!","author":"Chris Salazar","date":"7 September, 2006","format":false,"excerpt":"This is definitely a milestone in my life, being featured in a book. 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