Senior Marketing Executive
Passionate senior marketing leader with 15+ years experience in defining and driving successful customer acquisition, experience, and engagement strategies for Fortune 100 companies. Proven leader at creating, managing, and executing well-measured customer-obsessed marketing programs across product, channel partner, ecommerce, web, social, and install base (customer account) marketing tactics.
GET TO KNOW CHRISThe Marketing Strategy & Digital Innovation Portfolio
Executing a strong Marketing Strategy is the foundation of leading a strong brand, building a customer base, keeping customers happy, and maintaining a long-standing relationship that lasts for generations - imagine a customer lifetime value that lasts for decades!
Executive Marketing Strategy
Latest in Strategic Marketing, Digital Strategy, and Global Innovation
Balancing Health and Fitness with Work and Life Balance – Step 1: Inspiration
Balancing health and fitness with work and life is as important as drinking eight 8-ounce glasses of water a day. But how many of us actually drink that much water? How many of us keep ourselves in check when we don’t? Same goes for including fitness as an active ingredient to a happy and successful work-life balance.
How to Build a Brand Fantasy – Guide for Digital Marketers
To win and stay ahead of competition, balancing the importance of unconscious and conscious marketing is vital – sure, it’s difficult and sometimes abstract, but it’s absolutely needed for a full 360 degree view of who your customer is.
Steps for a Successful Online Website Redesign – The 4 Ds
The 4Ds (Define, Design, Develop, Deploy) can be adapted to anything…a project, website redesign, goal setting, anything really.
Humanizing Digital Marketing with Neuromarketing
"Consumers are statistics. Customers are people." Neuromarketing helps bring together science with Digital Marketing to bridge the gap between creating campaigns that are “cool” and “useful.”