Introduced the Nighthawk Pro Gaming Brand to the World
Goal: Introduce NETGEAR's Nighthawk Pro Gaming brand to the world of consumers, amateur gamers, and pro gamers. This is not just any router, it is THE router that will transform your gaming experience and truly give you the "Power to Win." From digital assets to gaming influencers, this Digital Strategy required only the best.
The execution of this strategy consisted of: created information architecture, defined interface/navigation, introduced look and feel, and a winning content strategy.