For the next few months, I will be putting on the hat of an Online Community Marketing Manager and pretending as if I’m starting my own from scratch. For simplicity reasons, let’s assume I’ve already got all the back-end server stuff taken care of. Some questions to ponder about building an online community are: who […]
Digital Marketing
Digital Marketing Chris Salazar
2008 Predictions for Social Media
I’ve got and I’ve found it…rather I’ve found the person who have surpassed me by a great deal! Someone who is my age and has already done so much with social media in both his personal and professional life…Dan Schawbel. His main focus is BRAND…and he recently gave his predictions for Personal Branding in 2008 […]
Web Analytics Bare Essentials (Part 1)
Web Analytics, SEO, and SEM have increasingly become MUST KNOW TOPICS for all web professionals. Yet, quite a few out there still do not understand the importance nor the benefits of analytic tools such as Google Analytics, WebTrends, Omniture, etc. The following is taken from my own knowledge and research of Web Analytics…as I provide […]
How to sell social media to your boss
Many of us understand and realize that social media is powerful for individuals and businesses. However, there’s a vast majority out there who either disagree or are too old fashioned. Unless you work for a young company, those people are probably your boss.So, I want to start my own community marketing program at my company…how […]
The U.S. Military blocks internet ties to home!
The Washington Post reported that the Defense Department has blocked soldiers’ internet access to a total of 13 sites, including MySpace and YouTube. Why? Fear that these sites will take up too much bandwidth. Let’s look at these implications for a moment. By blocking access to MySpace/YouTube, they are pushed away even more from the […]
Users vs Consumers – Who’s in, Who’s out?
Today’s life of constant give and take redefines the “user/consumer” role in business. Think about how business in general has evolved–several hundreds of years ago, it was the job of the engineers/managers to decide what is made. Slowly, the “market” decided how businesses work. But that’s not enough. Within every market, there’s individual micro-communities with […]
MySpace’s afterlife. The dark side of MySpace
Just recently, I talked about a social networking site that is used to remember those who have passed away. And today, I stumbled upon another similar site used to archive MySpace profiles of individuals who have died. MyDeathSpace “is an archival site, containing news articles, online obituaries, and other publicly available information…[and] to pay your […]
Why my cell phone saved me at a party
Let’s face it, the crazy years of going to house parties and dancing until I drop to overly loud music are over. Now, I find myself in more mellow, business-like situations–drinking some iced tea with some appetizers and talking about business and world news. My generation does not like newspapers nor do we really like […]
Harsh words from Jason about Facebook Bankruptcy!
Jason Calacanis has a lot of harsh feelings towards Facebook! He’s really missed the point of Facebook, its about online communication, aggregating widgets that mean something to you, poking each other, and writing on 10 million walls a day. If you’re not up for this, then Facebook is NOT for you. He almost seems anti-social! […]
Email is for old people…new generations need something else!
Disclaimer: My good friend Michael Sykora sent me the link to this article. Ironically, we are part of the younger generation, but he sent it through Yahoo Mail. But, I’ll tell you why later…keep reading. Yes, email is for old people! Why though? Not because its prehistoric (laugh), but rather times have changed. The new […]