Neuromarketing Creates the Perfect Brand Fantasy

Brand Fantasy - Neuromarketing

As Marketers, we’re always focused on our brand perception, brand aspiration, brand positioning, and brand image, but is that enough to win? How do you ensure you will have the edge against competition? Well, Neuromarketing brings us closer to the answer:  build a brand fantasy. This takes the concept of aspirational to an even higher […]

Digital Marketing at It’s Best – Top Trends for 2017

With Digital ad spend finally ready to take over TV ad spend this year, the spotlight is on for digital marketers. In today’s digital world, consumers are getting smarter at a faster rate than most corporations. Digital devices, especially mobile, make information available at customer finger tips whenever and wherever they are – digital marketing is more […]