The quest to change Digital Marketing continues with Douglas Van Praet’s “Unconscious Branding: How Neuroscience Can Empower (And Inspire) Marketing” and after an interesting, yet controversial, introduction, we’re getting more into the beef of Neuroscience and how unconscious/conscious consumer decisions affect brands, sales, and Digital Marketing. “In each of us there is another whom we don’t […]
digital trends
The Power of Neuroscience in Digital Marketing
As Digital Marketers, we’re often focused on predictions: What’s are the newest trends for the year? Where’s the market moving? Where should we focus our marketing spend? Maybe we, as Digital Marketers, should be focused on something deeper: Why do we choose one brand over another? How do people make buying decisions? What motivates us […]