WiFi is not enough, American Airlines is looking to add paid-for online video streaming services. This is great news and a good start for airlines to enhance the travel experience for many travelers. First step was WiFi, next step is bringing on-demand movies, music videos, tv shows to the palm of your hand (literally). I […]
Digital Marketing
Digital Marketing Chris Salazar
Wine Industry & Social Marketing
Traveled to Paso Robles Wine Country today in CA and couldn’t help but notice the lack of social media use. Why? Not too sure since most social tools are free and who doesn’t want WOM marketing? One winery is Justin Winery; see screenshot below of tasting room They listed the main social media tools on […]
Facebook’s new “Social Deals” – Is this the Groupon/LivingSocial Challenger?
Social Deals is set to challenge the likes of Groupon and LivingSocial, but is Facebook doing the right thing? Let’s take a look at Facebook Places vs Foursquare, did it do justice and become a true challenger? Not really, yes I personally stopped using Foursquare, but not b/c of Facebook. FB places just become another […]
Empire Avenue ~ Invest in YOUR social brand
I started Empire Avenue a few days ago and I have to say its pretty addicting. I even bought an iphone app for it (I rarely buy stuff through the app store). EA seems intriguing b/c it combines all mediums of the social experience into one platform. Want a dashboard? You got it! EA […]
LOCAL Mobile Applications – Why the interest?
Local Mobile Applications (i.e. Foursquare, Yelp, Yahoo! Local) have emerged as a big industry with a tremendous amount of potential to make money. This is especially true as traditional flip phones are faded out and users adopt the flashy new smart phones. Apple made a big jump with the iPhone a few years back, Blackberry […]
Facebook Usernames: What’s Going To Happen? SEO will…
UPDATE: Dan Schawbel (as I suspected) sees facebook usernames as not just important, but required Facebook usernames are coming shortly…here’s your one and only chance to snag your own unique username. Talk about Personal Branding? I bet Dan Schawbel will be all over this. What should your username be? Will celebrities get their first dibs at […]
Categories & Tags: Most “abused” feature in blogs
Using tags and categories are easy ways for bloggers to expand their global reach, especially with sites like technorati. Check out Andy’s Goode Life Blog for a good beginner’s write up on using tags. There’s a double advantage to having categories and tags: one reason we’ve already talked about, but the second reason is to […]
Building An Online Community (Tool #1: Blog) (Part 2)
I’ve previously talked about the basics for building an online community starting with corporate blogs. This is great for building a foundation, but each online community must have an underlying strategy to keep it living. Strategic planning is vital in ensuring online community goals are met and evolving. Here’s my list of milestones and goals […]
Eight things you didn’t know about me
Jeremiah posted his eight things, so I’ll post mine here too! I am a black belt in Tae Kwon Do. TKD has been a big part of my life since I was 7 years old. I actually got beat up before I started, my parents put me into TKD to gain some confidence…well it worked! […]
Steps to a SUCCESSFUL project and product launch
2017 Update: I’ve been using the 4D Model for 9 years and it’s still bullet proof. I recently adapted this for “website redesigns” in case you’re looking for some help in that area. See my steps for a successful website redesign. — Everywhere around me, people talk about being an online community manager and being […]