Neuromarketing Creates the Perfect Brand Fantasy

Brand Fantasy - Neuromarketing

As Marketers, we’re always focused on our brand perception, brand aspiration, brand positioning, and brand image, but is that enough to win? How do you ensure you will have the edge against competition? Well, Neuromarketing brings us closer to the answer:  build a brand fantasy. This takes the concept of aspirational to an even higher […]

Is Apple REALLY The Most Valuable Brand?

Recent news has been surfaced that Apple has overtook Google and being the most valuable brand (Apple’s value is $153 Billion…wow!).  As expected, there are many skeptics, but overall is Apple the most valuable brand? Its definitely a difficult decision b/c the idea of being valuable to me probably is different to you. Princeton defines […]